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Cultural Brands Award

European Prize for Sustainability in the Cultural Market 2021

Europe is becoming climate neutral! Not only the Green Deal agreed by the EU is a significant step towards transforming Europe into a climate-friendly future. There is also an increasing number of ambitious projects and campaigns in the cultural and creative industries that prioritise climate and environmental goals and use the innovative power of culture for ideas on sustainability issues. For the first time, the Prize for Sustainability honours actors in the European cultural market who make a climate-neutral, resource-saving and environmentally friendly contribution within their cultural work. Apply as a cultural provider for the "Prize for Sustainability" with your future-oriented projects and initiatives for a sustainable cultural business and a climate-friendly cultural economy in 2020 and beyond!

Evaluation criteria of the jury

  • _Strategic approach to sustainable development
  • _Driving social change
  • _Conveying a sustainable and ecological awareness
  • _Responsible use of resources and consideration of the social aspect of sustainability
  • _Communication of sustainability activities in terms of brand communication
  • _Model character in the sense of an innovative, creative, cross-border and, if possible, transferable approach

Who can apply for this category?

Irrespective of local, regional, national or international orientation:

  • _Cultural institutions and projects in all cultural sectors
  • _Public and private foundations and initiatives that promote sustainability in the cultural sector
  • _Cities, city marketing companies, tourism companies
  • _Companies that have implemented and are successfully implementing sustainability within their cultural commitment
  • _Sustainable cultural support programs

How can you apply?

1. Online Registration

Please register via our online form by September 6, 2021. The confirmation of your registration will be sent via email together with a bill for the application fee, which must be paid within 10 days of receipt.

2. Submission of your application

Please submit the following materials via Google Forms by September 6, 2021:

  • _brief summary of your application (500 characters)
  • _free presentation, max. 10 pdf pages or powerpoint slides
  • _at least three high-resolution images
  • _a printable logo
  • _tailer/image video (ca. 30 sec.), if available
  • _possibly examples of initiatives (flyers, billboards, merchandising etc.)

The winners from previous years





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