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The webpage for cultural marketing & cultural sponsoring

Jury of the 14th Cultural Brand Award 2019

CultureInvest! Congress

Partners of the CultureInvest! Congress 2021

Main funder

A great cultural wealth is firmly linked to Saxony. Saxony's cultural landscape, strong in its cultural heritage and at the same time with the courage to try something new, makes the state worth living in and attracts many people, creates identity, and provides support and orientation. Saxony spends the most money per capita on this culture among the German territorial states. However, it can only be preserved in the long term thanks to a wide range of private commitment, which must be further expanded. Culture is how we tell our history and write our future.


www.smwk.sachsen.de

Art and culture are always part of Dresden. Whether in the world-famous collections in the Zwinger or Albertinum, on the big stages in the Semperoper or Festspielhaus Hellerau or on streets, squares and in parks. As a European cultural metropolis, Dresden offers its visitors attractions of the highest order. Over 800 years of architectural and cultural history are dynamically combined here with modern developments in architecture, art, music and theater. The historic city center with its unique ensemble of Zwinger, Semperoper, Residenzschloss, Brühlscher terrace and Frauenkirche is known worldwide. Top performances of world culture are cultivated and presented here.

www.dresden.de

Premium Partner

     

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.sap.com

RSM is one of the leading auditing and tax consulting companies inGermany. With more than 615 employees and a turnover of EUR 78 million, we provide our services in the areas auditing, tax and legal advice, transaction and risk management, as well as restructuring processes mainly for medium-sized companies at our 15 offices acrossGermany.

In addition, being part of the RSM International network allows us to also globally offer our clients services of the highest quality. With more than 800 offices and more than 43,000 employees in approx. 120 countries, RSM International is one of the leading networks of independent auditing and consulting companies.

www.rsm.de

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees multi-disciplinary cultural events as part of the stART festival (from April 2021 onwards) at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 680 seats and a studio - and offers as well a location for workshops, conferences and external events. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

The Company Mihai. media solutions GmbH has been a reliable full-service provider and competent partner for media planning and out-of-home advertising throughout Germany since 1993. We are partners of renowned agencies and advertising companies. supports you with comprehensive, innovative concepts in the planning and implementation of poster campaigns, presentations and campaign advertising. With our all-round service we guarantee smooth processes as well as transparent communication between the business partners. We ensure seamless links between the individual production processes and comprehensive controls of the advertising campaign.

www.mihai.de

 


The Conference of Culture Ministers has named Chemnitz the European Capital of Culture for 2025. In doing so, it followed the professional vote of the European jury of experts. Under the motto "C the Unseen - European Makers of Democracy", Chemnitz has also presented a convincing concept in the opinion of the Conference of Culture Ministers. With around half a million inhabitants, the Chemnitz region is a densely populated conurbation in Europe with enormous cultural potential. For this reason, various projects and event formats are being designed on the way to becoming the Capital of Culture, which should positively change the region regardless of winning the title: both in the perception of the local people and in the supra-regional, even European perception.

chemnitz2025.de

 

Topic Partner 

    

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees multi-disciplinary cultural events as part of the stART festival (from April 2021 onwards) at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 680 seats and a studio - and offers as well a location for workshops, conferences and external events. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

RSM is one of the leading auditing and tax consulting companies inGermany. With more than 615 employees and a turnover of EUR 78 million, we provide our services in the areas auditing, tax and legal advice, transaction and risk management, as well as restructuring processes mainly for medium-sized companies at our 15 offices acrossGermany.

In addition, being part of the RSM International network allows us to also globally offer our clients services of the highest quality. With more than 800 offices and more than 43,000 employees in approx. 120 countries, RSM International is one of the leading networks of independent auditing and consulting companies.

www.rsm.de

     

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.sap.com

 

KULTURPERSONAL puts its objective advice in the interest of the clients and responds to their special needs and the respective corporate culture. As an industry specialist, KULTURPERSONAL has a high level of competence in assessing candidate potential and job requirements in art and culture.

www.kulturpersonal.de

  

How sustainable can you print?

As early as 3 years after the company was founded in 1989, the Arnold printing company took the first steps towards ecological orientation and continued to develop. The family company became known as a quality printing company, today they proudly say: No one prints greener!

www.arnoldgroup.de

 


Ticketmaster is a Live Nation Entertainment, Inc company. As the global ticketing leader and one of the world’s top five ecommerce sites, we operate in all areas of ticketing, nationally and internationally. In Germany, Ticketmaster has more than 130 employees in the Berlin headquarters and in the offices in Hamburg and Dusseldorf.

www.ticketmaster.de

 


We at SachsenEnergie are the regional performance leader in the energy industry, providing modern solutions spanning the areas of electricity, gas, heat, water, telecommunications, e-mobility and smart services to ensure the best quality of life in our region. Over 3,500 employees support widespread public services for the people and businesses in Dresden and the East Saxony region. As the dominant municipal utility company we are the designers of intelligent energy transformation and are steadily pushing towards the increase in renewable energies, investing in the development of local infrastructure and committing to future grids in order to enable security of supply for tomorrow.

www.SachsenEnergie.de

 


The Staatliche Kunstsammlungen Dresden are a museum complex with an international profile, comprising altogether 15 museums and 4 institutions. These include the world-famous Old Masters Picture Gallery in the Semperbau at the Zwinger, the Green Vault at the Residenzschloss and the Albertinum with art from Romanticism to the present. With their encyclopedic holdings, they offer a thematic variety that is internationally unique in its kind. The museums have their origin in the collection of the Electors of Saxony and Kings of Poland. Historic sources prove that the Electoral Kunstkammer was established in the Residenzschloss by Elector August in 1560. To this day, the collections are committed to preserving traditions, developing visions and shaping the future.

www.skd.museum

 


The Beethoven-Haus Bonn association, founded in 1889, is the worldwide leading Beethoven centre. It includes the world’s most extensive Beethoven collection, the museum at Beethoven's birthplace attracting over 100,000 visitors per year, a scientific research department as well as the Hermann J. Abs chamber music hall. Supported by the German government, the federal state of North Rhine-Westphalia and the city of Bonn, the Beethoven-Haus carries out various cultural tasks and initiatives of national and international importance. Since 2020, the violinist Daniel Hope serves as President. In 2016 the non-profit institution Beethoven Jubiläums Gesellschaft was founded under the umbrella of the Beethoven-Haus Foundation to coordinate and promote Beethoven's 250th anniversary in 2020.

www.beethoven.de

 


The Tourismus Marketing Gesellschaft Sachsen mbH has been presenting the State Saxony as an attractive travel destination on the German and international market since 2000. Under the tourist umbrella brand “SACHSEN. LAND VON WELT.” Positions Saxony as a high-quality cultural travel destination with the themes of art, culture and city tourism as well as family, vital and active holidays.

www.sachsen-tourismus.de

 


Dresden is one of the most beautiful cities in the world and, in combination with the diverse Elbland region, is once again a place of longing for many people from Germany and abroad. Marketing nationally and internationally the travel destination Dresden Elbland in combination with the dynamic congress, business and science location is the central task of Dresden Marketing GmbH (DMG).

www.marketing.dresden.de

 


In Zittau, Europe is not an idea, but everyday life - here people learn, love, argue, speak, work and eat European. The peaceful trinity of countries makes Zittau a cultural treasure chest with exemplary qualities and proves: Europe works when you live it together. For this reason, the city is not applying alone, but together with its Polish and Czech neighbors. Culture as a supporting pillar should strengthen the region and its people and further promote their unity in diversity.

www.zittau.de


Event Partners

 


The idea is innovative and pioneering: Kraftwerk Mitte Dresden, an imposing industrial monument from the 19th century, has developed into a vibrant location for culture, art and creativity. All the buildings found here are listed and preserved as historical monuments. Great in their own very different ways, two significant Dresden cultural institutions enrich the location, their influence extending well beyond Dresden: Dresden State Operetta and the tjg. Theater junge Generation. Until recently, these were both housed in provisional post-war sites on the city outskirts; now they have come together at Kraftwerk Mitte. Other attractions include the Stromwerk events location, the music college, the Heinrich Schütz Conservatoire, a media-based cultural centre, a coworking space and the museum of energy! Upcoming highlights include an intercultural centre, an incubator for start-ups, another museum – the puppetry collection run by Staatliche Kunstsammlungen Dresden – a working brewery visitor centre and a space for open-air events. These points of interest are rounded off by cafés, restaurants, temporary exhibitions and an art-house cinema.

www.kraftwerk-mitte-dresden.de

 


Staatsoperette Dresden champions popular musical theatre, with its unique programme offering opulently-staged operetta, feel-good musicals, grand revues and comic opera in the surroundings of a refurbished power plant packed with industrial charm. An ensemble of great artistic quality includes soloists, ballet, choir and orchestra.

www.staatsoperette.de

 


For more than seventy years, the tjg. theater junge generation has been a key player in Dresden‘s cultural scene enabling children and young adults of the city and the region to have a first and lasting encounter with theatre. Approximately 80,000 visitors and more than 500 events every season make the tjg. one of the largest children‘s and youth theatres in Europe. tjg.’s main venue is Kraftwerk Mitte, a former power plant transformed into a cultural center and opened in 2016. In addition, tjg. offers open-air performances at various venues across the city in summer. The three branches of tjg.’s artistic work - drama, puppet theatre and theatre academy - share three fully equipped stages in Kraftwerk Mitte. The theatre academy, founded in 2008, is a research laboratory for theatre educators, an open space for children and young people who are enthusiastic about theatre and love to experiment, and a training centre for teachers and educators. Felicitas Loewe became general and artistic director of the tjg. in 2008, Nils Zapfe has been hired as resident director in 2016. #tjgdresden

www.tjg-dresden.de

     

ESB is the most important networking platform for decision makers in sports, entertainment & marketing. ESB-Members benefit from extensive know-how & valuable contacts. Conferences, workshops and industry specific communication plus individual support are the main stages for your business development. ESB opens doors and creates value for your business.

www.esb-online.com

   

 

Origo creates coffee with an exceptional taste. The secret of that particular taste is the roasting process, of which the more detailed information is subject to secrecy. What is public, however, ist that the coffee beans are given more time to develop their unique taste, and while roasting, the beans are exposed to a an interplay of light and shadow. You can taste the variety of the day times and the quality!

www.origo-kaffee.de

 

As event decorators, the Party Rent Group is prepared to stage your next event with 19 locations in several countries. We do more than provide adequate equipment. We ensure the right atmosphere that accompanies the decorations by creating individualized concepts that stand behind each project and achieve communication goals by ensuring that the right message is emphasized. We draft ideas together with you for interior design concepts, visualize your ideas with CAD plans, and provide unique styles and rental equipment from high-quality brands. We also pay careful attention to the process of setting up and dismantling the decorations. Everything fits together, and everything comes from one source - Party Rent!

www.partyrent.com

      

Tablecloth meets Event Design! The creative event tablecloths by patide turn tables into effective messengers within an event's design. They can be printed with a logo, promotional message or event visuals. Each table is transformed into something that is inviting and eye-catching.

www.patide.de

 

Since 1856 the famous and successful Rotkäppchen Sektkellerei is located at the heart of Germany in the romantic wine-grower town Freyburg (Unstrut). The high level of sparkling wine production is cultivated there for generations. The traditional product range of the brand is composed of Flaschengärung, Alkoholfrei, Qualitätswein and Fruchtsecco. Of course they all provide the unmistakable brand sign, the red cap. You can follow us on our Facebook page at facebook.com/rotkaeppchen and on Instagram at @rotkaeppchensekt

www.rotkaeppchen-mumm.de

 

www.vdvo.de

The business directory marketing-BÖRSE is one of the biggest German-language marketing platforms. Over 20.000 specialized providers of affiliate marketing, search engine-optimization as well as target-group analysis are represented. For every company, details such as press releases, white papers, memberships and activities are being displayed.

www.marketing-boerse.de

Berlin impresses – as a creative metropolitan area, as a hub for startups, and as an innovative technological and scientific location. Berlin is one of the most dynamic regions for business in Germany and Berlin Partners offers to promote trade, industry and technology for enterprises, investors and research institutions at this internationally attractive location.

www.berlin-partner.de


Media Partners

ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

 

Everything about singing in a choir: „Chorzeit – das Vokalmagazin“ is Germany`s only professional periodical about choir singing. It is published on a monthly basis as an e-paper and a printed magazine by the German choir association. News and an event calendar keep readers informed and updated about the German vocal music scene.

www.e-magazin.chorzeit.de

www.chorzeit.de

The one call it the „New Yorker of the East“, the other a monthly grab bag: DAS MAGAZIN, founded in 1924, ist constantly reinventing itself and has been successful for decades with its unusual mixture of journalism and literature. On this page you will find a short timeline of the long history. In a further overview will be presented interesting actors who crossed the paths of the MAGAZIN.

www.dasmagazin.de

"Bühnentechnische Rundschau", the trade magazine for event technology, theater architecture and scenography, publishes information on technical innovations, current projects and productions, as well as training opportunities. The BTR is published both in print and as an app.

www.btr-friedrich.de

The classics are now! Stars like Anna Netrebko are enthusiastic about classical music. Opera and concerts celebrate the Renaissance. crescendo is Germany's most exciting magazine for classical music and its way of life. With about a quarter of a million readers, it is one of the most important cultural magazines in Germany.

www.crescendo.de

"Das Orchester" is THE specialist magazine for musicians and management. Since 1953 the journal, which is published by the publishing house Schott Music from Mainz, has been addressing topics that concern orchestra musicians: training of musicians and education in music, everyday professional life and musicians' medicine, instrument-making, audience research, cultural funding, marketing and much more. The magazine also contains reports on outstanding music theatre premieres and concerts, competitions and symposiums as well as reviews of new specialist books, scores and CDs. Distributed in 45 countries, the magazine furthermore provides the largest number of job offers throughout the world. The magazine's editorial office is in Mainz, the main editorial office in Berlin.

www.dasorchester.de

"Fundraiser" is the bimonthly magazine in Germany, Austria and Switzerland dedicated to social marketing, donations, and foundations. The editors focus on know-how, ideas and experiences for and by non-profit organizations.

www.fundraiser-magazin.de

 

HAUPTSTADT.TV is a 100% subsidiary of the Hoffbauer Foundation. HAUPTSTADT.TV broadcasts a 24-hour television program for Berlin, Potsdam and the entire capital region.

www.hauptstadt.tv

INTHEGA (Association of Interests of the Cities with Guest Performances of Theatres e.V.) represents about 400 local municipalities in German-speaking countries with about twelve million inhabitants, who would not have direct access to the performing arts without the guest performances staged in their theatres. INTHEGA pursues the goal of supporting the organizers and providers of guest performances in their work, thus enabling sophisticated and appealing cultural events of high quality. The association attaches great value to a large variety of services with bi-annual events ("INTHEGA-Jahrestagung" in spring and "INTHEGA-Theatermarkt" in autumn), regular publications (INTHEGA Kultur- and Spielplan-Journal) and a database which gives an overview of all organizers, providers and productions in the guest performance sector.

www.inthega.de

KM Kulturmanagement Network GmbH operates with Internet-based business information services that are focused on cultural management and career platforms for professionals and managers in the German-speaking and international cultural scene.

www.kulturmanagement.net

Kulturpolitische Gesellschaft is a nationwide cultural policy association
of interested and engaged individuals that is committed to representing the views and experiences of its 1,500 members from the different fields of cultural and cultural-political practice in the industry discourse. It pioneers ideas and concepts for a cultural policy of the future and is committed to cultivating responsible public cultural policy, cultural diversity and artistic freedom as the foundations of a democratic, intercultural society.

www.kupoge.de

kultur.west cultivates close liaisons with theater and art, opera and dance, film, architecture, literature, cultural history, design, and music. K.WEST is the guide for anyone who wants to find their way in the cultural landscape of North Rhine Westphalia.

www.kulturwest.de

With a weekly magazine, daily newsletter and website, the magazine new business is directed at decision makers in marketing, advertising and media. It is one of the most important information platforms for the communications industry in Germany.

www.newbusinessverlag.de

"Opernwelt" provides cogent and informative reviews of opera productions on all continents, giving you a glimpse into the backstage world, interviewing the makers and pursuing cultural policy. "Opernwelt" is published both in print and as an app.

www.kultiversum.de/opernwelt

PUBLIC MARKETING is a monthly business magazine for the public sector in Germany. Its editors report on marketing concepts and strategies as well as communication and brand management of cities, regions, universities, associations, museums and theatres etc.

www.publicmarketing.eu

"Stiftung & Sponsoring" is the leading independent trade magazine for nonprofit management and marketing in the German-speaking world. Published since 1998, it covers the socially important field of charitable activities from the perspective of donors, benefactors, charities, and sponsors. With its wide range of distinctive contributions by experienced experts supplemented by its service section, it provides a practical forum for information and basic and specialized knowledge on the Third Sector. Each edition includes the technical leaflet "Red Pages", which covers specific subjects in the NPO area in particular detail.

www.stiftung-sponsoring.de

"tanz" covers new trends in ballet, dance theater and performance. It connects practice with theory and presents the most exciting personalities on the stage in detail. "tanz" is published both in print and as an app.

www.kultiversum.de/Tanz-tanz

"Theater heute" provides engaging and stimulating reporting written by distinguished authors of the most important theater productions in German-speaking countries and in the theater capitals of the world. "Theater heute" is published both in print and as an app.

www.kultiversum.de/theaterheute

The independent information service for managers in the theater, concert and events businesses. Since 1996 TheaterManagement has published background information, trends and practical tips about the live performing arts segment in Germany on a quarterly basis.

www.theatermanagement-aktuell.de
www.facebook.com/groups/theatermanagement

HORIZONT is the industry newspaper for marketing, advertising and media. Its subjects cover the full spectrum of modern marketing communication: from marketing concepts to the companies, trends and tendencies in agency business to developments in classical and non-classical media to the setting of agendas in the area of interactive media. As trade paper for the entire marketing community, HORIZONT reports weekly on all aspects of marketing communications.

www.horizont.net

 

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      Premium Partner