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The webpage for cultural marketing & cultural sponsoring

Jury of the 14th Cultural Brand Award 2019

CultureInvest Congress

Partners of the CultureInvest! Congress 2020

Main funder

The Ministry of Science, Research and Culture supports theaters, orchestras, museums and music and art schools. Die Gedenk- und Erinnerungskultur, der Denkmalschutz, das Landesarchiv und Angelegenheiten der Religionsgemeinschaften sind ebenfalls wichtige Zuständigkeitsbereiche des Ministeriums.

www.mwfk.brandenburg.de

Culture in Potsdam - this is what the UNESCO-listed palaces and gardens stand for, the performances of the Hans Otto Theater am Tiefen See, the Potsdam Sanssouci Music Festival, the avant-garde festivals "tanztage", "unidram" and "sehsuchten".

www.potsdam.de

Premium Partner

 



Creativity is bundled on 12 hectares of land right on the water: A lively art and culture scene meets high-tech companies, exciting history meets trend-setting future. In addition to the city's Hans Otto Theater, whose new building opened in September 2006, six other internationally operating independent cultural institutions have established themselves at the site since 1992.

www.schiffbauergasse.de

     

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.sap.com

RSM is one of the leading auditing and tax consulting companies inGermany. With more than 615 employees and a turnover of EUR 78 million, we provide our services in the areas auditing, tax and legal advice, transaction and risk management, as well as restructuring processes mainly for medium-sized companies at our 15 offices acrossGermany.

In addition, being part of the RSM International network allows us to also globally offer our clients services of the highest quality. With more than 800 offices and more than 43,000 employees in approx. 120 countries, RSM International is one of the leading networks of independent auditing and consulting companies.

www.rsm.de

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees multi-disciplinary cultural events as part of the stART festival (from April 2021 onwards) at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 680 seats and a studio - and offers as well a location for workshops, conferences and external events. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

  

How sustainable can you print?

As early as 3 years after the company was founded in 1989, the Arnold printing company took the first steps towards ecological orientation and continued to develop. The family company became known as a quality printing company, today they proudly say: No one prints greener!

www.arnoldgroup.de

Der Tagesspiegel features daily background and analysis on politics, business and culture in Berlin. In-depth research, independent reporting and critical commentary make the newspaper the leading information medium in the German capital. Known at home and abroad, Der Tagesspiegel is one of the most frequently cited newspapers in Germany.

www.tagesspiegel.de

The Company Mihai. media solutions GmbH has been a reliable full-service provider and competent partner for media planning and out-of-home advertising throughout Germany since 1993. We are partners of renowned agencies and advertising companies. supports you with comprehensive, innovative concepts in the planning and implementation of poster campaigns, presentations and campaign advertising. With our all-round service we guarantee smooth processes as well as transparent communication between the business partners. We ensure seamless links between the individual production processes and comprehensive controls of the advertising campaign.

www.mihai.de

 

Topic Partner 

    

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees multi-disciplinary cultural events as part of the stART festival (from April 2021 onwards) at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 680 seats and a studio - and offers as well a location for workshops, conferences and external events. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

RSM is one of the leading auditing and tax consulting companies inGermany. With more than 615 employees and a turnover of EUR 78 million, we provide our services in the areas auditing, tax and legal advice, transaction and risk management, as well as restructuring processes mainly for medium-sized companies at our 15 offices acrossGermany.

In addition, being part of the RSM International network allows us to also globally offer our clients services of the highest quality. With more than 800 offices and more than 43,000 employees in approx. 120 countries, RSM International is one of the leading networks of independent auditing and consulting companies.

www.rsm.de

   

The innogy Foundation for Energy and Society organizes discussions and promotes projects, with a central focus on the social issues surrounding the transformation of the energy supply system. The foundation supports, develops and searches for ideas in the active environments of social sustainability, education and culture with a fair and cooperative process, innovation and acceptance and would like to contribute to an extensive social understanding of the energy subject. The foundation emerged from the RWE Jugendstiftung in 2009 with an equity capital of approximately Euro 60 million.

www.innogy-stiftung.com

     

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.sap.com

  

The Monheimer Kulturwerke GmbH, as a freshly founded 100% subsidiary of the city Monheim am Rhein, operates as an important engine of culture, tourism and tradition within the urban development. It promotes and links local structures, involves citizens in creative processe and bridges the gap between everyday, social and advanced culture

www.monheimer-kulturwerke.de

 

KULTURPERSONAL puts its objective advice in the interest of the clients and responds to their special needs and the respective corporate culture. As an industry specialist, KULTURPERSONAL has a high level of competence in assessing candidate potential and job requirements in art and culture.

www.kulturpersonal.de

  

How sustainable can you print?

As early as 3 years after the company was founded in 1989, the Arnold printing company took the first steps towards ecological orientation and continued to develop. The family company became known as a quality printing company, today they proudly say: No one prints greener!

www.arnoldgroup.de

 


Publicplan GmbH is a specialized IT service provider for the public sector as well as the cultural and creative industries. Its focus is on the development of innovative web and open source based software solutions. In the Consulting business area, it focuses on IT topics and brings its industry-specific know-how from software development to optimum use. Based on these best practices, publicplan GmbH develops highly innovative, flexible, cost-efficient and secure solutions and products.

www.publicplan.de/

 


Ticketmaster is a Live Nation Entertainment, Inc company. As the global ticketing leader and one of the world’s top five ecommerce sites, we operate in all areas of ticketing, nationally and internationally. In Germany, Ticketmaster has more than 130 employees in the Berlin headquarters and in the offices in Hamburg and Dusseldorf.

www.ticketmaster.de

 

As the central destination management organization, TMB is responsible for the analysis, positioning, development and marketing of tourism rights in the state of Brandenburg.

www.reiseland-brandenburg.de

 

The European Creative Business Network (ECBN) is a network of creative development agencies and creative centres. Our mission is to support the creative and cultural industries to internationalise – to do business and to collaborate across Europe

ECBN provides European Services and Tools to its members, like creative companies and entrepreneurs, agencies and creative centres, cities and regions – such as Trade Missions, Easy Landing Points or Digital Marketplace, which are defined and developed further on a year to year basis in ECBN board meetings.

ebcnetwork.eu


Event Partners

 

This moment deserves a Jubi. Berliner Kindl Jubiläums Pilsener ist the classic premium beer associated with the German capital, it is a homage to the metropolis on the Spree and a reflection of Berlins unique style – elegant, vibrant and cosmopolitan. Perfectly mature with an extra-fine aroma of hops, it embodies the special Berlin moments of joy - including and especially everyday moments. Little breaks from day-to-day life can be transformed into genuine moments of enjoyment with Berliner Kindl Jubiläums Pilsener.

www.berliner-kindl.de

     

ESB is the most important networking platform for decision makers in sports, entertainment & marketing. ESB-Members benefit from extensive know-how & valuable contacts. Conferences, workshops and industry specific communication plus individual support are the main stages for your business development. ESB opens doors and creates value for your business.

www.esb-online.com

   

 

Origo creates coffee with an exceptional taste. The secret of that particular taste is the roasting process, of which the more detailed information is subject to secrecy. What is public, however, ist that the coffee beans are given more time to develop their unique taste, and while roasting, the beans are exposed to a an interplay of light and shadow. You can taste the variety of the day times and the quality!

www.origo-kaffee.de

 

As event decorators, the Party Rent Group is prepared to stage your next event with 19 locations in several countries. We do more than provide adequate equipment. We ensure the right atmosphere that accompanies the decorations by creating individualized concepts that stand behind each project and achieve communication goals by ensuring that the right message is emphasized. We draft ideas together with you for interior design concepts, visualize your ideas with CAD plans, and provide unique styles and rental equipment from high-quality brands. We also pay careful attention to the process of setting up and dismantling the decorations. Everything fits together, and everything comes from one source - Party Rent!

www.partyrent.com

      

Tablecloth meets Event Design! The creative event tablecloths by patide turn tables into effective messengers within an event's design. They can be printed with a logo, promotional message or event visuals. Each table is transformed into something that is inviting and eye-catching.

www.patide.de

 

Since 1856 the famous and successful Rotkäppchen Sektkellerei is located at the heart of Germany in the romantic wine-grower town Freyburg (Unstrut). The high level of sparkling wine production is cultivated there for generations. The traditional product range of the brand is composed of Flaschengärung, Alkoholfrei, Qualitätswein and Fruchtsecco. Of course they all provide the unmistakable brand sign, the red cap. You can follow us on our Facebook page at facebook.com/rotkaeppchen and on Instagram at @rotkaeppchensekt

www.rotkaeppchen-mumm.de

 

www.vdvo.de

lineupr.com

The business directory marketing-BÖRSE is one of the biggest German-language marketing platforms. Over 20.000 specialized providers of affiliate marketing, search engine-optimization as well as target-group analysis are represented. For every company, details such as press releases, white papers, memberships and activities are being displayed.

www.marketing-boerse.de

    

Berlin impresses – as a creative metropolitan area, as a hub for startups, and as an innovative technological and scientific location. Berlin is one of the most dynamic regions for business in Germany and Berlin Partners offers to promote trade, industry and technology for enterprises, investors and research institutions at this internationally attractive location.

www.berlin-partner.de


Media Partners

ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

 

Everything about singing in a choir: „Chorzeit – das Vokalmagazin“ is Germany`s only professional periodical about choir singing. It is published on a monthly basis as an e-paper and a printed magazine by the German choir association. News and an event calendar keep readers informed and updated about the German vocal music scene.

www.e-magazin.chorzeit.de

www.chorzeit.de

The one call it the „New Yorker of the East“, the other a monthly grab bag: DAS MAGAZIN, founded in 1924, ist constantly reinventing itself and has been successful for decades with its unusual mixture of journalism and literature. On this page you will find a short timeline of the long history. In a further overview will be presented interesting actors who crossed the paths of the MAGAZIN.

www.dasmagazin.de

"Bühnentechnische Rundschau", the trade magazine for event technology, theater architecture and scenography, publishes information on technical innovations, current projects and productions, as well as training opportunities. The BTR is published both in print and as an app.

www.btr-friedrich.de

The classics are now! Stars like Anna Netrebko are enthusiastic about classical music. Opera and concerts celebrate the Renaissance. crescendo is Germany's most exciting magazine for classical music and its way of life. With about a quarter of a million readers, it is one of the most important cultural magazines in Germany.

www.crescendo.de

"Das Orchester" is THE specialist magazine for musicians and management. Since 1953 the journal, which is published by the publishing house Schott Music from Mainz, has been addressing topics that concern orchestra musicians: training of musicians and education in music, everyday professional life and musicians' medicine, instrument-making, audience research, cultural funding, marketing and much more. The magazine also contains reports on outstanding music theatre premieres and concerts, competitions and symposiums as well as reviews of new specialist books, scores and CDs. Distributed in 45 countries, the magazine furthermore provides the largest number of job offers throughout the world. The magazine's editorial office is in Mainz, the main editorial office in Berlin.

www.dasorchester.de

 

For more than 30 years, the publishing house ALTOP has been one of the leading information providers in German speaking countries regarding ecology and economy, promoting the importance of sustainable economic behaviour. In our magazine “ forum Nachhaltig Wirtschaften" we report on the latest developments, trends and best practice examples of sustainability and corporate responsibility in economy, politics and society. Visit www.forum-csr.net where you can find articles from the magazine, up-to-date news and events.

www.forum-csr.net

"Fundraiser" is the bimonthly magazine in Germany, Austria and Switzerland dedicated to social marketing, donations, and foundations. The editors focus on know-how, ideas and experiences for and by non-profit organizations.

www.fundraiser-magazin.de

 

HAUPTSTADT.TV is a 100% subsidiary of the Hoffbauer Foundation. HAUPTSTADT.TV broadcasts a 24-hour television program for Berlin, Potsdam and the entire capital region.

www.hauptstadt.tv

INTHEGA (Association of Interests of the Cities with Guest Performances of Theatres e.V.) represents about 400 local municipalities in German-speaking countries with about twelve million inhabitants, who would not have direct access to the performing arts without the guest performances staged in their theatres. INTHEGA pursues the goal of supporting the organizers and providers of guest performances in their work, thus enabling sophisticated and appealing cultural events of high quality. The association attaches great value to a large variety of services with bi-annual events ("INTHEGA-Jahrestagung" in spring and "INTHEGA-Theatermarkt" in autumn), regular publications (INTHEGA Kultur- and Spielplan-Journal) and a database which gives an overview of all organizers, providers and productions in the guest performance sector.

www.inthega.de

 Museums, archives, and libraries share common objectives. These include collecting, preserving, documenting, making accessible, and presenting
The industry and various services offer products, expertise, and staff that support cultural institutions in fulfilling their tasks. The magazine
KulturBetrieb brings suppliers and customers together. It is the only magazine in the German-speaking world that comprehensively covers the human, technical and administrative aspects of archives, libraries and museums.
Frequency: 4 times per year; Circulation: 2,500 copies

www.kulturbetrieb-magazin.de

KM Kulturmanagement Network GmbH operates with Internet-based business information services that are focused on cultural management and career platforms for professionals and managers in the German-speaking and international cultural scene.

www.kulturmanagement.net

Kulturpolitische Gesellschaft is a nationwide cultural policy association
of interested and engaged individuals that is committed to representing the views and experiences of its 1,500 members from the different fields of cultural and cultural-political practice in the industry discourse. It pioneers ideas and concepts for a cultural policy of the future and is committed to cultivating responsible public cultural policy, cultural diversity and artistic freedom as the foundations of a democratic, intercultural society.

www.kupoge.de

kultur.west cultivates close liaisons with theater and art, opera and dance, film, architecture, literature, cultural history, design, and music. K.WEST is the guide for anyone who wants to find their way in the cultural landscape of North Rhine Westphalia.

www.kulturwest.de

LUST AUF GUT Potsdam is part of the cultural and quality network of the Republic of Culture, which connects people from Germany, Switzerland and Austria who appreciate the good things in life. And is hereby an excellent initiative for a holistic view on culture without borders. As part of this network, the RoC Embassy Potsdam presents those good things, regionally located in and around Potsdam, from culture, businesses, and social projects in high-quality magazines, at www.lust-auf-gut.de/potsdam and Instagram lustaufgut_potsdam.

www.lust-auf-gut.de/potsdam

With a weekly magazine, daily newsletter and website, the magazine new business is directed at decision makers in marketing, advertising and media. It is one of the most important information platforms for the communications industry in Germany.

www.newbusinessverlag.de

"Opernwelt" provides cogent and informative reviews of opera productions on all continents, giving you a glimpse into the backstage world, interviewing the makers and pursuing cultural policy. "Opernwelt" is published both in print and as an app.

www.kultiversum.de/opernwelt

PNN is one of the two daily newspapers located in the state capital Potsdam. They belong to the Dieter von Holtzbrinck Medien GmbH and obtain their supraregional pages partly from the Berliner Tagesspiegel, whose layout the PNN also use.

www.pnn.de

PUBLIC MARKETING is a monthly business magazine for the public sector in Germany. Its editors report on marketing concepts and strategies as well as communication and brand management of cities, regions, universities, associations, museums and theatres etc.

www.publicmarketing.eu

radioeins – Only for adults. radioeins from rbb is the counter project to commercial format radio. Tight hit rotations, topics that are not really topics? Not with radioeins! The quality of the contributions, as well as the hand-picked selection of the best rock and pop songs, has no competition in the radio landscape. radioeins listeners go all or nothing. Furthermore, radioeins organizes the most exciting events in Berlin and Brandenburg, such as the radio play cinema, the Berlinale radio, the radioeins park festival or Die schöne Party.

www.radioeins.de

Radio Potsdam uses 24 hours a day for Potsdam and the Mittelmark and reports from the Brandenburg capital with a catchment area of around 70 kilometers. The radio station bundles the city's politics, economy, science, culture and sport.

www.radio-potsdam.de

rbbKultur is a radio station of the broadcast “Rundfunk Berlin-Brandenburg” (rbb). Until 6th May 2019, the program was called “Kulturradio” (Cultural Radio). Through media partnerships, the program is connected to stages, concert halls, festivals and museums in Berlin and Brandenburg.

www.rbb-online.de/rbbkultur

"Stiftung & Sponsoring" is the leading independent trade magazine for nonprofit management and marketing in the German-speaking world. Published since 1998, it covers the socially important field of charitable activities from the perspective of donors, benefactors, charities, and sponsors. With its wide range of distinctive contributions by experienced experts supplemented by its service section, it provides a practical forum for information and basic and specialized knowledge on the Third Sector. Each edition includes the technical leaflet "Red Pages", which covers specific subjects in the NPO area in particular detail.

www.stiftung-sponsoring.de

Der Tagesspiegel features daily background and analysis on politics, business and culture in Berlin. In-depth research, independent reporting and critical commentary make the newspaper the leading information medium in the German capital. Known at home and abroad, Der Tagesspiegel is one of the most frequently cited newspapers in Germany.

www.tagesspiegel.de

"tanz" covers new trends in ballet, dance theater and performance. It connects practice with theory and presents the most exciting personalities on the stage in detail. "tanz" is published both in print and as an app.

www.kultiversum.de/Tanz-tanz

"Theater heute" provides engaging and stimulating reporting written by distinguished authors of the most important theater productions in German-speaking countries and in the theater capitals of the world. "Theater heute" is published both in print and as an app.

www.kultiversum.de/theaterheute

The independent information service for managers in the theater, concert and events businesses. Since 1996 TheaterManagement has published background information, trends and practical tips about the live performing arts segment in Germany on a quarterly basis.

www.theatermanagement-aktuell.de
www.facebook.com/groups/theatermanagement

WELTKUNST publishes lavishly illustrated articles about art history from antiquity to the present. The art magazine, which is published by the ZEIT publishing house, provides reporting from the world of museums, the most important trade fairs and auctions as well as news from the contemporary scene.

www.weltkunst.de

HORIZONT is the industry newspaper for marketing, advertising and media. Its subjects cover the full spectrum of modern marketing communication: from marketing concepts to the companies, trends and tendencies in agency business to developments in classical and non-classical media to the setting of agendas in the area of interactive media. As trade paper for the entire marketing community, HORIZONT reports weekly on all aspects of marketing communications.

www.horizont.net