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The webpage for cultural marketing & cultural sponsoring

Jury of the 14th Cultural Brand Award 2019

Cultural Brand Award

Partners of the Cultural Brand Award and Night of Cultural Brands 2021

Main funder

The Saxon State Ministry for Science, Culture and Tourism (until December 2019 »Saxon State Ministry for Science and Art«) deals with the areas of social life for the Free State of Saxony in the fields of universities, science and research. In addition, the ministry has an independent division for the subjects of culture and tourism.

www.smwk.sachsen.de

Art and culture are always part of Dresden. Whether in the world-famous collections in the Zwinger or Albertinum, on the big stages in the Semperoper or Festspielhaus Hellerau or on streets, squares and in parks. As a European cultural metropolis, Dresden offers its visitors attractions of the highest order. Over 800 years of architectural and cultural history are dynamically combined here with modern developments in architecture, art, music and theater. The historic city center with its unique ensemble of Zwinger, Semperoper, Residenzschloss, Brühlscher terrace and Frauenkirche is known worldwide. Top performances of world culture are cultivated and presented here.

www.dresden.de

 

Official Prize Sponsor

120 years ago, Clara Hoffbauer threw a stone into the water that still draws circles today. With her foundation, she prescribed the wealth of comprehensive education for girls that she and her husband had acquired - not just  for a future at home and in the kitchen. The diaconal endeavors of the Hoffbauer Foundation stand in this tradition. They pursue charitable purposes and promote education in Protestant daycare centers and schools, youth work, science, teaching and research, elderly care, hospice work, pastoral care and culture.

www.hoffbauer-stiftung.de

 


Premium Partners 

  

How sustainable can you print?

As early as 3 years after the company was founded in 1989, the Arnold printing company took the first steps towards ecological orientation and continued to develop. The family company became known as a quality printing company, today they proudly say: No one prints greener!

www.arnoldgroup.de

ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

Bayer Culture is a Bayer AG brand and has been anchored in the Group since 1907. Originally founded to improve the quality of life of employees, the department has developed its own profile over the decades. Today, it hosts events in the Erholungshaus in Leverkusen - the company's own theater and and concert hall with 680 seats and a studio - hosts interdisciplinary cultural events as part of the stART festival and provides a venue for workshops, conferences and third-party events. Educational theater formats for children and young people, workshops and the stARTacademy complement the program and contribute to Bayer AG's long-term commitment.

www.kultur.bayer.de

 

Deutsche Post DHL Group is the world's leading provider of logistics.The group connects people and markets and enables global trade. It pursues the strategic goals of being the first choice for customers, employees and investors worldwide.The Group makes a positive contribution to the world with responsible corporate behavior and a commitment to society and the environment. Deutsche Post DHL Group aims to achieve zero emissions logistics by 2050.

www.dpdhl.com

  

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for in-depth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented six days a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx

Kulturplakatierung is a service company in the national cultural scene and event industry. If you want to advertise events and culture in Germany, and thus also want to put cultural tourism in your region on a growth path, then you have come to the right place when it comes to cultural posters. Our philosophy: visible locations, innovative formats, affordable campaigns.

www.kulturplakatierung.de

                                                                                                                                                  

RSM is one of the leading auditing and tax consulting firms in Germany. With over 700 employees and a turnover of €78 million, we serve primarily medium-sized companies at 17 locations in matters of auditing, tax and legal advice, transaction and risk management as well as restructuring processes.

As part of the global network of RSM International, we are also able to offer our clients the highest quality services worldwide. RSM International is one of the leading networks of independent audit and advisory firms, with more than 820 offices and more than 48,000 people in over 120 countries

www.rsm.de

     

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.sap.com


As the leading regional daily newspaper in the Dresden regional office, the Sächsische Zeitung provides hundreds of thousands of readers with news from around the world and the latest news from the region every day. With more than 21 local editions, the editors of the Sächsische Zeitung are directly on the spot and research thematically so very close to the everyday life of their readers. With Sächsische.de, the news portal for Saxony, readers have regional reports and stories, deeply researched facts and backgrounds, and exclusive interviews on their tablet or smartphone with them and stay informed. No matter where and always up-to-date.

Sächsische Zeitung and the news portal Sächsische.de are published by DDV Mediengruppe.

www.saechsische.de

Category Partners 

      

European Trend Brand

ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de
 

European Education Program

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees about 120 performances per year in music, theater, dance and art at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 800 seats, and a studio. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

Prize for Urban Culture

Bundesvereinigung City- und Stadtmarketing Deutschland e.V. was founded in Berlin in 1996 and represents city marketing organizations from more than 275 cities across all of Germany The bcsd promotes and supports everyone who deals with city marketing in their work, and it partners with people in order to ensure vital functioning downtowns. 
The Bundesvereinigung is not alone in its work to implement new, trendsetting ideas for cities: The bcsd organizes discussions about the networked city of the future and collaborative projects with partners. Many companies that focus on different areas, such as counseling and communication, urban design or marketing services, are connected to the bcsd as supporting members.

www.bcsd.de

 

European Prize for Sustainability in the cultural market

Deutsche Post DHL Group is the world's leading provider of logistics.The group connects people and markets and enables global trade. It pursues the strategic goals of being the first choice for customers, employees and investors worldwide.The Group makes a positive contribution to the world with responsible corporate behavior and a commitment to society and the environment. Deutsche Post DHL Group aims to achieve zero emissions logistics by 2050.

www.dpdhl.com

European Cultural Brand

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for indepth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented once a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx
 

European Cultural Manager

RSM is one of the leading auditing and tax consulting companies inGermany. With more than 615 employees and a turnover of EUR 78 million, we provide our services in the areas auditing, tax and legal advice, transaction and risk management, as well as restructuring processes mainly for medium-sized companies at our 15 offices acrossGermany.

In addition, being part of the RSM International network allows us to also globally offer our clients services of the highest quality. With more than 800 offices and more than 43,000 employees in approx. 120 countries, RSM International is one of the leading networks of independent auditing and consulting companies.

www.rsm.de

      

European Cultural Tourism Region

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.sap.de


Event Partners

       

Berlin impresses – as a creative metropolitan area, as a hub for startups, and as an innovative technological and scientific location. Berlin is one of the most dynamic regions for business in Germany and Berlin Partners offers to promote trade, industry and technology for enterprises, investors and research institutions at this internationally attractive location.

www.berlin-partner.de

 

Dresden is one of the most beautiful cities in the world and, in combination with the diverse Elbland region, once again a place of longing for many people from Germany and abroad. The central task of Dresden Marketing GmbH (DMG) is to market the travel destination Dresden Elbland in combination with the dynamic congress, business and science location both nationally and internationally. As a destination management organization, the subsidiary of the state capital Dresden networks the relevant players at the location in order to be able to provide attractive and sustainable offers for all target groups. As a one-stop office, DMG's Convention Service is the first point of contact for organizers of business-motivated events - from seminars and employee events to congresses with several thousand participants.

dmg.dresden.de

     

ESB is the most important networking platform for decision makers in sports, entertainment & marketing. ESB-Members benefit from extensive know-how & valuable contacts. Conferences, workshops and industry specific communication plus individual support are the main stages for your business development. ESB opens doors and creates value for your business.

www.esb-online.com

 

The former power plant Mitte Dresden, an imposing industrial monument from the 19th century, is transformed more and more. Dresden is pleased to have a unique art, culture and creative location. In addition to the Dresden State Operetta, the tjg. theater junge generation and the event location Kraftwerk Mitte, the Dresden Energy Museum, the Heinrich Böll Foundation, the Heinrich Schütz Conservatory or the University of Music are also inviting. Restaurants offer their delicacies. Since 2020, an art house cinema, the Kulturwirtschaft restaurant, a media culture center and an intercultural meeting place have also been on site.

www.kraftwerk-mitte-dresden.de

Kulturplakatierung is a service company in the national cultural scene and event industry. If you want to advertise events and culture in Germany, and thus also want to put cultural tourism in your region on a growth path, then you have come to the right place when it comes to cultural posters. Our philosophy: visible locations, innovative formats, affordable campaigns.

www.kulturplakatierung.de

 

 KULTURPERSONAL puts its objective advice in the interest of the clients and responds to their special needs and the respective corporate culture. As an industry specialist, KULTURPERSONAL has a high level of competence in assessing candidate potential and job requirements in art and culture.www.kulturpersonalde

The business directory marketing-BÖRSE is one of the biggest German-language marketing platforms. Over 20.000 specialized providers of affiliate marketing, search engine-optimization as well as target-group analysis are represented. For every company, details such as press releases, white papers, memberships and activities are being displayed.

www.marketing-boerse.de

   

 

Origo creates coffee with an exceptional taste. The secret of that particular taste is the roasting process, of which the more detailed information is subject to secrecy. What is public, however, ist that the coffee beans are given more time to develop their unique taste, and while roasting, the beans are exposed to a an interplay of light and shadow. You can taste the variety of the day times and the quality!

www.origo-kaffee.de

 

As event decorators, the Party Rent Group is prepared to stage your next event with 19 locations in several countries. We do more than provide adequate equipment. We ensure the right atmosphere that accompanies the decorations by creating individualized concepts that stand behind each project and achieve communication goals by ensuring that the right message is emphasized. We draft ideas together with you for interior design concepts, visualize your ideas with CAD plans, and provide unique styles and rental equipment from high-quality brands. We also pay careful attention to the process of setting up and dismantling the decorations. Everything fits together, and everything comes from one source - Party Rent!

www.partyrent.com

      

Tablecloth meets Event Design! The creative event tablecloths by patide turn tables into effective messengers within an event's design. They can be printed with a logo, promotional message or event visuals. Each table is transformed into something that is inviting and eye-catching.

www.patide.de

 

About Tourismus Marketing Gesellschaft Sachsen mbH Tourismus Marketing Gesellschaft Sachsen mbH has been presenting the Free State as an attractive travel destination on the German and international markets since 2000. Under the tourism umbrella brand "SACHSEN. LAND VON WELT." it positions Saxony as a high-quality cultural travel destination with the themes of art, culture and city tourism as well as family, vitality and active vacations. Saxony's excellent reputation as a cultural travel destination is reflected, for example, in the multifaceted buildings from a millennium of architectural history, the top-class musical landscape, the historic cities or also the UNESCO World Heritage Sites "Montanregion Erzgebirge/Krušnohoří" and "Muskauer Park/Park Mużakowski". The most important markets for Saxony are Germany itself, the Netherlands, Switzerland, Austria, the USA, Great Britain, Italy, Poland, the Czech Republic, Russia and Asia.

www.sachsen-tourismus.de

 


Schloss Wackerbarth has now arrived at the top of the German wine industry. Our adventure winery stands for the handcrafted production of excellent "Cool Climate" wines, classic bottled fermented sparkling wines and traditional winter drinks. We stand for the centuries-old tradition of enjoyment in Saxony.

www.schloss-wackerbarth.de

 


Staatsoperette Dresden champions popular musical theatre, with its unique programme offering opulently-staged operetta, feel-good musicals, grand revues and comic opera in the surroundings of a refurbished power plant packed with industrial charm. An ensemble of great artistic quality includes soloists, ballet, choir and orchestra.

www.staatsoperette.de

 

 

For more than seventy years, the tjg. theater junge generation has been a key player in Dresden‘s cultural scene enabling children and young adults of the city and the region to have a first and lasting encounter with theatre. Approximately 80,000 visitors and more than 500 events every season make the tjg. one of the largest children‘s and youth theatres in Europe. tjg.’s main venue is Kraftwerk Mitte, a former power plant transformed into a cultural center and opened in 2016. In addition, tjg. offers open-air performances at various venues across the city in summer. The three branches of tjg.’s artistic work - drama, puppet theatre and theatre academy - share three fully equipped stages in Kraftwerk Mitte. The theatre academy, founded in 2008, is a research laboratory for theatre educators, an open space for children and young people who are enthusiastic about theatre and love to experiment, and a training centre for teachers and educators. Felicitas Loewe became general and artistic director of the tjg. in 2008, Nils Zapfe has been hired as resident director in 2016. #tjgdresden

www.tjg-dresden.de

 

The growing number of events is associated with the challenge for the event planner to be constantly up to date when it comes to the development, planning, organization and implementation of events. The Association of Event Organizers (Verband der Veranstaltungsorganisatoren e.V.) has therefore set itself the goal of establishing a central network for decision-makers and executives in the meetings industry and to provide event planners with the best possible information as an industry association and to support them in their work in the best possible way with impulses and bundled know-how. Currently, around 600 planners and service providers in the industry can network within the association, exchange experiences and make new contacts.

www.vdvo.de

We have been cultivating our art of brewing in Wernesgrün since 1436. Our Wernesgrüner beers owe their unique taste to the use of the very best ingredients. In combination with the high art, the centuries of experience and the passion of the Wernesgrüner brewers, this explains the excellent quality. Simply everything good comes together in our beer.

www.wernesgrüner.de


Media Partners

    

Das ARTE Magazin ist die monatliche Programmzeitschrift des ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

 

    

"Bühnentechnische Rundschau", the trade magazine for event technology, theater architecture and scenography, publishes information on technical innovations, current projects and productions, as well as training opportunities. The BTR is published both in print and as an app.

www.btr-friedrich.de

 

The classics are now! Stars like Anna Netrebko are enthusiastic about classical music. Opera and concerts celebrate the Renaissance. crescendo is Germany's most exciting magazine for classical music and its way of life. With about a quarter of a million readers, it is one of the most important cultural magazines in Germany.

www.crescendo.de

 

  

The one call it the „New Yorker of the East“, the other a monthly grab bag: DAS MAGAZIN, founded in 1924, ist constantly reinventing itself and has been successful for decades with its unusual mixture of journalism and literature. On this page you will find a short timeline of the long history. In a further overview will be presented interesting actors who crossed the paths of the MAGAZIN.

www.dasmagazin.de

 

Theaterverlag and its magazines Theater heute, Opernwelt and tanz offer precisely argued and entertainingly written reviews, inform about current stage events, present portraits of artists and publish interviews with all the important people in the theater. Developments in cultural politics and aesthetics are analyzed with journalistic competence. The Bühnentechnische Rundschau contains specialist information on event technology, theater construction and scenography. 

https://www.der-theaterverlag.de

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for indepth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented once a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx

 

    

"Fundraiser" is the bimonthly magazine in Germany, Austria and Switzerland dedicated to social marketing, donations, and foundations. The editors focus on know-how, ideas and experiences for and by non-profit organizations.

www.fundraiser-magazin.de

 

 

HAUPTSTADT.TV broadcasts a 24-hour television program for Berlin, Potsdam and the entire capital region.

www.hauptstadt.tv

   

HORIZONT is the industry newspaper for marketing, advertising and media. Its subjects cover the full spectrum of modern marketing communication: from marketing concepts to the companies, trends and tendencies in agency business to developments in classical and non-classical media to the setting of agendas in the area of interactive media. As trade paper for the entire marketing community, HORIZONT reports weekly on all aspects of marketing communications.

www.horizont.net

    

INTHEGA (Association of Interests of the Cities with Guest Performances of Theatres e.V.) represents about 400 local municipalities in German-speaking countries with about twelve million inhabitants, who would not have direct access to the performing arts without the guest performances staged in their theatres. INTHEGA pursues the goal of supporting the organizers and providers of guest performances in their work, thus enabling sophisticated and appealing cultural events of high quality. The association attaches great value to a large variety of services with bi-annual events ("INTHEGA-Jahrestagung" in spring and "INTHEGA-Theatermarkt" in autumn), regular publications (INTHEGA Kultur- and Spielplan-Journal) and a database which gives an overview of all organizers, providers and productions in the guest performance sector.

www.inthega.de

 

KM Kulturmanagement Network GmbH operates with Internet-based business information services that are focused on cultural management and career platforms for professionals and managers in the German-speaking and international cultural scene.

www.kulturmanagement.net

 

    

Published by Bunk-Verlag, Kulturnews has been providing its readers with a broad and always up-to-date overview of art and culture for 30 years. The magazine is published monthly free of charge and has been supplemented cross-medially by the website www.kulturnews.de since 2012. In addition to books, film, music and art, it is also dedicated to urban culture and podcasts and presents live events.

To the magazine

To the website

 

Kulturpolitische Gesellschaft is a nationwide cultural policy association
of interested and engaged individuals that is committed to representing the views and experiences of its 1,500 members from the different fields of cultural and cultural-political practice in the industry discourse. It pioneers ideas and concepts for a cultural policy of the future and is committed to cultivating responsible public cultural policy, cultural diversity and artistic freedom as the foundations of a democratic, intercultural society.

www.kupoge.de

 

K.WEST cultivates close liaisons with theater and art, opera and dance, film, architecture, literature, cultural history, design, and music. K.WEST is the guide for anyone who wants to find their way in the cultural landscape of North Rhine Westphalia.

www.kulturwest.de

 

The business directory marketing-BÖRSE is one of the biggest German-language marketing platforms. Over 20.000 specialized providers of affiliate marketing, search engine-optimization as well as target-group analysis are represented. For every company, details such as press releases, white papers, memberships and activities are being displayed.

www.marketing-boerse.de

On behalf of society, MDR produces a freely accessible and diverse range of programming for everyone in Central Germany - and for all of Germany via its joint offerings such as Das Erste or KiKA - with content from the areas of information, education, advice and entertainment. In order to reach as many people as possible every day, MDR's offerings are aimed at different age and target groups.

www.mdr.de

   

With a weekly magazine, daily newsletter and website, the magazine new business is directed at decision makers in marketing, advertising and media. It is one of the most important information platforms for the communications industry in Germany.

www.newbusinessverlag.de

 

    

"Opernwelt" provides cogent and informative reviews of opera productions on all continents, giving you a glimpse into the backstage world, interviewing the makers and pursuing cultural policy. "Opernwelt" is published both in print and as an app.

www.kultiversum.de/opernwelt

 

PUBLIC MARKETING is a monthly business magazine for the public sector in Germany. Its editors report on marketing concepts and strategies as well as communication and brand management of cities, regions, universities, associations, museums and theatres etc.

www.publicmarketing.eu


As the leading regional daily newspaper in the Dresden regional office, the Sächsische Zeitung provides hundreds of thousands of readers with news from around the world and the latest news from the region every day. With more than 21 local editions, the editors of the Sächsische Zeitung are directly on the spot and research thematically so very close to the everyday life of their readers. With Sächsische.de, the news portal for Saxony, readers have regional reports and stories, deeply researched facts and backgrounds, and exclusive interviews on their tablet or smartphone with them and stay informed. No matter where and always up-to-date.

Sächsische Zeitung and the news portal Sächsische.de are published by DDV Mediengruppe.

www.saechsische.de

    

"Stiftung & Sponsoring" is the leading independent trade magazine for nonprofit management and marketing in the German-speaking world. Published since 1998, it covers the socially important field of charitable activities from the perspective of donors, benefactors, charities, and sponsors. With its wide range of distinctive contributions by experienced experts supplemented by its service section, it provides a practical forum for information and basic and specialized knowledge on the Third Sector. Each edition includes the technical leaflet "Red Pages", which covers specific subjects in the NPO area in particular detail.

www.stiftung-sponsoring.de

   

"tanz" covers new trends in ballet, dance theater and performance. It connects practice with theory and presents the most exciting personalities on the stage in detail. "tanz" is published both in print and as an app.

www.kultiversum.de/Tanz-tanz

 

 

tanznetz.de is the largest online portal for artistic stage dance in the German-speaking world with over 20,000 registered users. It serves as a guide to dance institutions, ensembles and artists, structures information available online and thus enables all interested parties to gain an overview of the dance scene.

www.tanznetz.de

"Theater heute" provides engaging and stimulating reporting written by distinguished authors of the most important theater productions in German-speaking countries and in the theater capitals of the world. "Theater heute" is published both in print and as an app.

www.kultiversum.de/theaterheute

 

The independent information service for managers in the theater, concert and events businesses. Since 1996 TheaterManagement has published background information, trends and practical tips about the live performing arts segment in Germany on a quarterly basis.

www.theatermanagement-aktuell.de

www.facebook.com/groups/theatermanagement

 

Based in Cologne, WA Media GmbH, which was founded in 1982, is a media service provider, information platform and event organiser for haptic advertising themes. The portfolio of the specialist publisher includes diverse magazines for the German and European promotional products and marketing market: the domestic industry publication Werbeartikel Nachrichten and the English-language eppi magazine as well as the two end user magazines Promotion Products and HAPTICA®. Furthermore, WA Media organises the “HAPTICA® live – The Experience of Haptic Advertising” and the international Promotional Gift Award competition on an annual basis.

www.werbeartikel-verlag.de

 

      Main Funder                                                                                                                                              Official Prize Sponsor
      Premium-Partners