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P. CULTURAL MARKETING

November 12, 2021, 10 am - 1 pm, Kunsthalle

Not only cultural mediation, but also cultural marketing must deal with the acquisition of new target groups through new technologies and realign the methods of marketing. Corporate identity, brand positioning and attitude are essential for successful and authentic cultural marketing. But how does effective and aesthetic brand communication work? How can corporate identity and positioning of cultural producers, cultural providers and cultural mediators be aligned transnationally? How can cultural marketing simultaneously reach the cultural audience of tomorrow as a transnational generation and the existing cultural audience with digital marketing strategies?

         

10 am - 10:45 am

 

  Impulse Lecture

10:45 am - 11 am

 

    

Coffee Break & Networking

 

11 am - 11:30 am

 

  Talk

11:30 am - 11:45 am

 

    

Coffee Break & Networking

 
11:45 am- 12:15 pm

 

 

Talk

12:15 pm - 12:30 pm

 

    

Coffee Break & Networking

12:30 pm - 1 pm

 

    

Talk

1 pm - 2 pm

 

    

Lunch Break

 

2 pm - 3.30 pm

 

    

Final Debate "THINK GLOBAL. ACT LOCAL."

 


Open to changes.

A transfer to parallel forums is possible during the breaks. 
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