The webpage for cultural marketing & cultural sponsoring


November 12, 2021, 10 am - 1 pm, Zentralkino (great hall)

The shift in thinking toward sustainable living - a global concern which affects all areas of society - is more urgent than ever. This also applies to the cultural sector, where demands for a Green Culture arise, which places climate policy at the center of cultural policy and promotes and demands concrete approaches to sustainability in the cultural market, such as climate-neutral cultural productions and cultural mediation.
The required strategies and measures as well as what can be learnt from one another in a transnational discourse will be shown in this expert forum.

10 am - 10:45 am




10:45 am - 11 am



Coffee Break & Networking


11 am - 11:30 am




The ufaFabrik Berlin, in permanent service for sustainable, cultural change since 1979.
Sigrid Niemer
ufaFabrik | Communication, guided tours

The ufaFabrik is a green cultural oasis in the middle of Berlin -a space for creativity, culture, sustainability and innovative thinking. On the 18,600 square metre site of the former UFA film factory, artistic productions, community life and ecological projects are brought together all year round.

How are the previous experiences and u
sed and further developed? What qualifications do cultural actors need today to meet the demands of an innovative, sustainable cultural enterprise? 

11:30 am - 11:45 am



Coffee Break & Networking

11:45 am- 12:15 pm


© Maximilian Helm

Culture for Future? Potentials of sustainable cultural administration
City Office for Culture and Monument Protection Dresden
Dr. David Klein, Head of the Cultural Office and
Juliane Moschell, Head of the Department of Art and Culture
Since 2018, the Dresden Office for Culture and Monument Protection has been intensively engaged with sustainability in the cultural sector as a holistic issue with the three dimensions: Ecology, Economy and Social. After a symposium and the resolution of the Cultural Development Plan 2020 to 2030, the process "Culture for Future" began, in which, together with experts from sustainability management, custom-fit strategies and measures for a cultural change in the structures of various cultural institutions are being developed. The lecture offers an overview of the specific results of the process

12:15 pm - 12:30 pm



Coffee Break & Networking

12:30 pm - 1 pm



Discussion with all Speakers

1 pm - 2 pm



Lunch Break


2 pm - 3.30 pm





Subject to change.
A transfer to the other topic forums are possible during breaks.


      Main Funder                                                       
      Premium Partner