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Winners and laudatory speakers 2019 © Jochen Tack

Cultural Brand Award

The winners of the Cultural Brand Award 2019

The winners of the 14th European Cultural Awards have been announced. From 105 applications, a total of 22 cultural initiatives had qualified for the nomination. On November 7, the winners of the eight competition categories were announced at a festive gala at the Zollverein World Heritage Site in Essen.


European Cultural Brand of the year 2019

The jazzahead! in Bremen as a trade fair for jazz and the resulting festival are unique worldwide. Since its debut in 2006, it has morphed into the world's largest industry gathering and became a city-wide, interdisciplinary festival focussing on a partner country changing annually. Involved in the programme preparation are more than 60 cooperation partners. The jazzahead! Arrow, the symbol of the brand, is accompanied by a level of content that gives the event and the brand its credibility: trend-setting and striving ahead. The consistent presentation of the brand, the implementation of the values in terms of content and the implementation of the corporate design and corporate identity are important factors in this extraordinary success story.

H.M. Queen Silvia


Cultural Trend Brand of the year 2019

They "liberated" Beethoven. They "liberated” Schubert as well. Now it is Johannes Brahms' turn. The weekly journal DIE ZEIT wrote: "It would be absurd to deny these virtuosos musical and interpretative stylistic awareness. On the contrary: they are redefining it." In this way the STEGREIF.orchestra opens up completely new ways of approaching classical music for the audience spiced with jazz, world music and techno. The ensemble plays neither with notes nor with a conductor - the resulting freedom creates space for improvisation and movement. The concert hall, the auditorium, the stands, everything in the concert hall becomes a stage. The 30 professional musicians liberate, so to speak, the avant-garde spark inherent in Brahms' 133-year-old music.


European Cultural Manager of the year 2019

Hedwig Fijen (Founding Director Manifesta)

Hedwig Fijen studied history and art history at the University of Amsterdam. She has been founding director of Manifesta, the European Biennale for Contemporary Art, since its founding in Rotterdam in 1993. Under her direction, Manifesta has grown into the fourth largest Biennale in the world. During this period she has considerably expanded Manifesta's activities through theoretical and pedagogical projects such as the Manifesta Journal, Manifesta Publications and Manifesta Coffee Breaks. Hedwig Fijen is in charge of all aspects of the Manifesta organisation, including the choice of venues, thematic content and curatorial selection. She is also responsible for the final implementation of the curators' concept. Before her time at Manifesta, Fijen worked as a curator in the Dutch Fine Arts Bureau and in Eastern Europe, the Soviet Union, Cuba and many other countries.

H.M. Queen Silvia


European Cultural Investor of the year 2019

Art Stations Foundation CH - MUZEUM SUSCH
MUZEUM SUSCH wants to contribute to the recognition of concepts, movements and ideas, to make them more visible and in particular - although not exclusively - to offer artists new interpretations and perspectives. The aim is to examine works that deal with conventions of representation and body politics, challenge traditional gender roles and art historical canons, namely: the disruption of perceived power structures. MUZEUM SUSCH is firmly convinced that museums today play an important role in research and teaching.

H.M. Queen Silvia


European Education Program of the year 2019

„Erbe, Tradition, Moderne - Europäischer Kultur- und Wissenstransfer durch Wandergesellen“ - Deutsche Gesellschaft e.V.
The project in Hermannstadt / Sibiu in Rumania revives a centuries-old tradition of European craftsmanship and one of the oldest forms of cultural transfer. The focus of the exchange is not "high culture", but craft and craftsmanship - a culture that combines heritage, tradition and modernity and practices international understanding through travelling journeymen and -women. European knowledge and culture transfer is becoming a lasting instrument of cultural cooperation.

H.M. Queen Silvia


European Cultural Tourism Region of the year 2019

Kulturland Brandenburg - „Rediscover Brandenburg with us!“
Kulturland Brandenburg has adopted the motto "Rediscover Brandenburg with us!". After all, the state of Brandenburg has a lot of variety to offer, and Kulturland Brandenburg wants to bring this cultural and regional diversity closer to its inhabitants and guests. In cooperation with numerous partners, the cultural umbrella brand conceives and organises artistic and cultural projects in the region, especially at the interfaces to science, tourism and education, on an annually changing theme.

H.M. Queen Silvia


Prize for Urban Culture 2019

Krefelder Perspektivwechsel - City Krefeld, City Marketing
In its capacity as an "urban curator", the joint initiative "Krefelder Perspektivwechsel" (Krefeld Change of Perspective) takes a new look at city marketing and the city brand with the aim of networking and activating people and, together with them, assuming responsibility for urban development and cultural diversity. Within eight years, cultural formats will be used every other year to focus on a brand core, a specific aspect of urban identity and to shed light on this identity from every conceivable perspective, thus providing the impetus for identification and participation.

H.M. Queen Silvia


European Prize for Media Culture 2019

Monopol - Magazin für Kunst und Leben
Since 2004, Monopol has been setting standards for the German and international art business: every month, the magazine captivates with its witty staging of current topics of the creative and lifestyle elite and inspires its readers with its generous appearance and award-winning visual language. As a seismograph that detects trends, discovers new artists, and sets buying impulses, Monopol is the leading medium for collectors of contemporary art and forms the interface for all those who love contemporary art, work with it, and also use it commercially. Monopol is published by Res Publica Verlags GmbH, which also publishes the magazine Cicero.

H.M. Queen Silvia


Lifetime Achievement Award 2019

Prof. Dr. Oliver Scheytt
The Lifetime Achievement Award in the category Cultural Manager of the Year 2019 went to Prof. Dr. Oliver Scheytt, the former chairman of the Jury and former President of the Kulturpolitische Gesellschaft. With this award, the Jury acknowledges his many years of commitment to pioneering cultural projects such as the successful application "Essen für das Ruhrgebiet. European Capital of Culture 2010" and numerous other visionary projects. Prof. Dr. jur. Oliver Scheytt is regarded as a mastermind of cultural policy and cultural management in Germany. With his expertise, his ideas and his commitment, he has left his mark on an entire region and set accents nationwide. In the eyes of the jurors, he thus already now deserves the award for his life's work, "although he will hopefully enrich the cultural scene for many more years with his creativity, his ideas and concepts".

Hans-Conrad Walter, Managing Director of the hosting agency Causales and creator of the Cultural Brand Awards, is delighted with the Jury's decision, and he wishes to thank the prizewinners for their purposeful applications. He congratulates the manifold initiatives and keeps his fingers crossed for a successful future!

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