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The webpage for cultural marketing & cultural sponsoring

Jury of the 14th Cultural Brand Award 2019

Cultural Brand Award

Partners of the Cultural Brand Award and Night of Cultural Brands 2020

Main funder

The Ministry of Science, Research and Culture supports theaters, orchestras, museums and music and art schools. Die Gedenk- und Erinnerungskultur, der Denkmalschutz, das Landesarchiv und Angelegenheiten der Religionsgemeinschaften sind ebenfalls wichtige Zuständigkeitsbereiche des Ministeriums.

www.mwfk.brandenburg.de

Culture in Potsdam - this is what the UNESCO-listed palaces and gardens stand for, the performances of the Hans Otto Theater am Tiefen See, the Potsdam Sanssouci Music Festival, the avant-garde festivals "tanztage", "unidram" and "sehsuchten".

www.potsdam.de

 

Official Prize Sponsor

120 years ago, Clara Hoffbauer threw a stone into the water that still draws circles today. With her foundation, she prescribed the wealth of comprehensive education for girls that she and her husband had acquired - not just  for a future at home and in the kitchen. The diaconal endeavors of the Hoffbauer Foundation stand in this tradition. They pursue charitable purposes and promote education in Protestant daycare centers and schools, youth work, science, teaching and research, elderly care, hospice work, pastoral care and culture.

www.hoffbauer-stiftung.de

 


Premium Partners 

     

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.sap.com

                                                                                                                                                  

RSM is one of the leading auditing and tax consulting companies inGermany. With more than 615 employees and a turnover of EUR 78 million, we provide our services in the areas auditing, tax and legal advice, transaction and risk management, as well as restructuring processes mainly for medium-sized companies at our 15 offices acrossGermany.

In addition, being part of the RSM International network allows us to also globally offer our clients services of the highest quality. With more than 800 offices and more than 43,000 employees in approx. 120 countries, RSM International is one of the leading networks of independent auditing and consulting companies.

www.rsm.de

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees about 120 performances per year in music, theater, dance and art at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 800 seats, and a studio. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

  

How sustainable can you print?

As early as 3 years after the company was founded in 1989, the Arnold printing company took the first steps towards ecological orientation and continued to develop. The family company became known as a quality printing company, today they proudly say: No one prints greener!

www.arnoldgroup.de

Der Tagesspiegel liefert täglich Hintergründe und Analysen aus Politik, Wirtschaft, Kultur und Berlin. Gründliche Recherche, unabhängige Berichterstattung und kritische Kommentare machen ihn zum Leitmedium der Hauptstadt. Bekannt im In- und Ausland zählt er zu den meistzitierten Zeitungen Deutschlands.

www.tagesspiegel.de

Kulturplakatierung is a service company in the national cultural scene and event industry. If you want to advertise events and culture in Germany, and thus also want to put cultural tourism in your region on a growth path, then you have come to the right place when it comes to cultural posters. Our philosophy: visible locations, innovative formats, affordable campaigns.

www.kulturplakatierung.de

ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

  

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for in-depth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented six days a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx

     

Category Partners 

 

European Cultural Manager

RSM is one of the leading auditing and tax consulting companies inGermany. With more than 615 employees and a turnover of EUR 78 million, we provide our services in the areas auditing, tax and legal advice, transaction and risk management, as well as restructuring processes mainly for medium-sized companies at our 15 offices acrossGermany.

In addition, being part of the RSM International network allows us to also globally offer our clients services of the highest quality. With more than 800 offices and more than 43,000 employees in approx. 120 countries, RSM International is one of the leading networks of independent auditing and consulting companies.

www.rsm.de

      

European Trend Brand

ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

European Cultural Brand

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for indepth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented once a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx

Prize for Urban Culture

Bundesvereinigung City- und Stadtmarketing Deutschland e.V. was founded in Berlin in 1996 and represents city marketing organizations from more than 275 cities across all of Germany The bcsd promotes and supports everyone who deals with city marketing in their work, and it partners with people in order to ensure vital functioning downtowns. 
The Bundesvereinigung is not alone in its work to implement new, trendsetting ideas for cities: The bcsd organizes discussions about the networked city of the future and collaborative projects with partners. Many companies that focus on different areas, such as counseling and communication, urban design or marketing services, are connected to the bcsd as supporting members.

www.bcsd.de

 

European Education Program

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees about 120 performances per year in music, theater, dance and art at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 800 seats, and a studio. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

      

European Cultural Tourism Region

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.sap.de

     

European Cultural Investor

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use real-time data to predict customer trends across your entire business. SAP is committed to helping every customer become a best-run business.

www.avlcf.com

 

European Prize for Sustainability in the cultural market

Deutsche Post DHL Group is the world's leading provider of logistics.The group connects people and markets and enables global trade. It pursues the strategic goals of being the first choice for customers, employees and investors worldwide.The Group makes a positive contribution to the world with responsible corporate behavior and a commitment to society and the environment. Deutsche Post DHL Group aims to achieve zero emissions logistics by 2050.

www.dpdhl.com


Event Partners

 

This moment deserves a Jubi. Berliner Kindl Jubiläums Pilsener ist the classic premium beer associated with the German capital, it is a homage to the metropolis on the Spree and a reflection of Berlins unique style – elegant, vibrant and cosmopolitan. Perfectly mature with an extra-fine aroma of hops, it embodies the special Berlin moments of joy - including and especially everyday moments. Little breaks from day-to-day life can be transformed into genuine moments of enjoyment with Berliner Kindl Jubiläums Pilsener.

www.berliner-kindl.de

     

ESB is the most important networking platform for decision makers in sports, entertainment & marketing. ESB-Members benefit from extensive know-how & valuable contacts. Conferences, workshops and industry specific communication plus individual support are the main stages for your business development. ESB opens doors and creates value for your business.

www.esb-online.com

   

 

Origo creates coffee with an exceptional taste. The secret of that particular taste is the roasting process, of which the more detailed information is subject to secrecy. What is public, however, ist that the coffee beans are given more time to develop their unique taste, and while roasting, the beans are exposed to a an interplay of light and shadow. You can taste the variety of the day times and the quality!

www.origo-kaffee.de

 

As event decorators, the Party Rent Group is prepared to stage your next event with 19 locations in several countries. We do more than provide adequate equipment. We ensure the right atmosphere that accompanies the decorations by creating individualized concepts that stand behind each project and achieve communication goals by ensuring that the right message is emphasized. We draft ideas together with you for interior design concepts, visualize your ideas with CAD plans, and provide unique styles and rental equipment from high-quality brands. We also pay careful attention to the process of setting up and dismantling the decorations. Everything fits together, and everything comes from one source - Party Rent!

www.partyrent.com

      

Tablecloth meets Event Design! The creative event tablecloths by patide turn tables into effective messengers within an event's design. They can be printed with a logo, promotional message or event visuals. Each table is transformed into something that is inviting and eye-catching.

www.patide.de

 

Since 1856 the famous and successful Rotkäppchen Sektkellerei is located at the heart of Germany in the romantic wine-grower town Freyburg (Unstrut). The high level of sparkling wine production is cultivated there for generations. The traditional product range of the brand is composed of Flaschengärung, Alkoholfrei, Qualitätswein and Fruchtsecco. Of course they all provide the unmistakable brand sign, the red cap. You can follow us on our Facebook page at facebook.com/rotkaeppchen and on Instagram at @rotkaeppchensekt

www.rotkaeppchen-mumm.de

 

www.vdvo.de

The business directory marketing-BÖRSE is one of the biggest German-language marketing platforms. Over 20.000 specialized providers of affiliate marketing, search engine-optimization as well as target-group analysis are represented. For every company, details such as press releases, white papers, memberships and activities are being displayed.

www.marketing-boerse.de

    

Berlin impresses – as a creative metropolitan area, as a hub for startups, and as an innovative technological and scientific location. Berlin is one of the most dynamic regions for business in Germany and Berlin Partners offers to promote trade, industry and technology for enterprises, investors and research institutions at this internationally attractive location.

www.berlin-partner.de


Media Partners

PUBLIC MARKETING is a monthly business magazine for the public sector in Germany. Its editors report on marketing concepts and strategies as well as communication and brand management of cities, regions, universities, associations, museums and theatres etc.

www.publicmarketing.eu

The independent information service for managers in the theater, concert and events businesses. Since 1996 TheaterManagement has published background information, trends and practical tips about the live performing arts segment in Germany on a quarterly basis.

www.theatermanagement-aktuell.de

www.facebook.com/groups/theatermanagement

 

    

"Stiftung & Sponsoring" is the leading independent trade magazine for nonprofit management and marketing in the German-speaking world. Published since 1998, it covers the socially important field of charitable activities from the perspective of donors, benefactors, charities, and sponsors. With its wide range of distinctive contributions by experienced experts supplemented by its service section, it provides a practical forum for information and basic and specialized knowledge on the Third Sector. Each edition includes the technical leaflet "Red Pages", which covers specific subjects in the NPO area in particular detail.

www.stiftung-sponsoring.de

 

 

 

    

"Bühnentechnische Rundschau", the trade magazine for event technology, theater architecture and scenography, publishes information on technical innovations, current projects and productions, as well as training opportunities. The BTR is published both in print and as an app.

www.btr-friedrich.de

 

"Das Orchester" is THE specialist magazine for musicians and management. Since 1953 the journal, which is published by the publishing house Schott Music from Mainz, has been addressing topics that concern orchestra musicians: training of musicians and education in music, everyday professional life and musicians' medicine, instrument-making, audience research, cultural funding, marketing and much more. The magazine also contains reports on outstanding music theatre premieres and concerts, competitions and symposiums as well as reviews of new specialist books, scores and CDs. Distributed in 45 countries, the magazine furthermore provides the largest number of job offers throughout the world. The magazine's editorial office is in Mainz, the main editorial office in Berlin.

www.dasorchester.de

 

   

"tanz" covers new trends in ballet, dance theater and performance. It connects practice with theory and presents the most exciting personalities on the stage in detail. "tanz" is published both in print and as an app.

www.kultiversum.de/Tanz-tanz

 

    

"Opernwelt" provides cogent and informative reviews of opera productions on all continents, giving you a glimpse into the backstage world, interviewing the makers and pursuing cultural policy. "Opernwelt" is published both in print and as an app.

www.kultiversum.de/opernwelt

 

PNN is one of the two daily newspapers located in the state capital Potsdam. They belong to the Dieter von Holtzbrinck Medien GmbH and obtain their supraregional pages partly from the Berliner Tagesspiegel, whose layout the PNN also use.

www.pnn.de

Der Tagesspiegel features daily background and analysis on politics, business and culture in Berlin. In-depth research, independent reporting and critical commentary make the newspaper the leading information medium in the German capital. Known at home and abroad, Der Tagesspiegel is one of the most frequently cited newspapers in Germany.

www.tagesspiegel.de

"Theater heute" provides engaging and stimulating reporting written by distinguished authors of the most important theater productions in German-speaking countries and in the theater capitals of the world. "Theater heute" is published both in print and as an app.

www.kultiversum.de/theaterheute

 

K.WEST cultivates close liaisons with theater and art, opera and dance, film, architecture, literature, cultural history, design, and music. K.WEST is the guide for anyone who wants to find their way in the cultural landscape of North Rhine Westphalia.

www.kulturwest.de

 

The project offers museums worldwide a platform under www.museum.de to present themselves to the public completely free of charge. Thousands of museum staff already maintain the exhibition data of their houses in a common database.

www.museum.de

Museums, archives, and libraries share common objectives. These include collecting, preserving, documenting, making accessible, and presenting.

The industry and various services offer products, expertise, and staff that support cultural institutions in fulfilling their tasks. The magazine
KulturBetrieb brings suppliers and customers together. It is the only magazine in the German-speaking world that comprehensively covers the human, technical and administrative aspects of archives, libraries and museums.
Frequency: 4 times per year; Circulation: 2,500 copies

www.kulturbetrieb-magazin.de

 

The classics are now! Stars like Anna Netrebko are enthusiastic about classical music. Opera and concerts celebrate the Renaissance. crescendo is Germany's most exciting magazine for classical music and its way of life. With about a quarter of a million readers, it is one of the most important cultural magazines in Germany.

www.crescendo.de

 

KM Kulturmanagement Network GmbH operates with Internet-based business information services that are focused on cultural management and career platforms for professionals and managers in the German-speaking and international cultural scene.

www.kulturmanagement.net

 

Kulturpolitische Gesellschaft is a nationwide cultural policy association
of interested and engaged individuals that is committed to representing the views and experiences of its 1,500 members from the different fields of cultural and cultural-political practice in the industry discourse. It pioneers ideas and concepts for a cultural policy of the future and is committed to cultivating responsible public cultural policy, cultural diversity and artistic freedom as the foundations of a democratic, intercultural society.

www.kupoge.de

 

    

Das ARTE Magazin ist die monatliche Programmzeitschrift des ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

 

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for indepth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented once a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx

 

  

The one call it the „New Yorker of the East“, the other a monthly grab bag: DAS MAGAZIN, founded in 1924, ist constantly reinventing itself and has been successful for decades with its unusual mixture of journalism and literature. On this page you will find a short timeline of the long history. In a further overview will be presented interesting actors who crossed the paths of the MAGAZIN.

www.dasmagazin.de

 

   

With a weekly magazine, daily newsletter and website, the magazine new business is directed at decision makers in marketing, advertising and media. It is one of the most important information platforms for the communications industry in Germany.

www.newbusinessverlag.de

 

   

WELTKUNST publishes lavishly illustrated articles about art history from antiquity to the present. The art magazine, which is published by the ZEIT publishing house, provides reporting from the world of museums, the most important trade fairs and auctions as well as news from the contemporary scene.

www.weltkunst.de

 

 

For more than 30 years, the publishing house ALTOP has been one of the leading information providers in German speaking countries regarding ecology and economy, promoting the importance of sustainable economic behaviour. In our magazine “ forum Nachhaltig Wirtschaften" we report on the latest developments, trends and best practice examples of sustainability and corporate responsibility in economy, politics and society. Visit www.forum-csr.net where you can find articles from the magazine, up-to-date news and events.

www.forum-csr.net

    

"Fundraiser" is the bimonthly magazine in Germany, Austria and Switzerland dedicated to social marketing, donations, and foundations. The editors focus on know-how, ideas and experiences for and by non-profit organizations.

www.fundraiser-magazin.de

 

 

HAUPTSTADT.TV is a 100% subsidiary of the Hoffbauer Foundation. HAUPTSTADT.TV broadcasts a 24-hour television program for Berlin, Potsdam and the entire capital region.

www.hauptstadt.tv

Radio Potsdam uses 24 hours a day for Potsdam and the Mittelmark and reports from the Brandenburg capital with a catchment area of around 70 kilometers. The radio station bundles the city's politics, economy, science, culture and sport.

www.radio-potsdam.de

rbbKultur is a radio station of the broadcast “Rundfunk Berlin-Brandenburg” (rbb). Until 6th May 2019, the program was called “Kulturradio” (Cultural Radio). Through media partnerships, the program is connected to stages, concert halls, festivals and museums in Berlin and Brandenburg.

www.rbb-online.de/rbbkultur

    

INTHEGA (Association of Interests of the Cities with Guest Performances of Theatres e.V.) represents about 400 local municipalities in German-speaking countries with about twelve million inhabitants, who would not have direct access to the performing arts without the guest performances staged in their theatres. INTHEGA pursues the goal of supporting the organizers and providers of guest performances in their work, thus enabling sophisticated and appealing cultural events of high quality. The association attaches great value to a large variety of services with bi-annual events ("INTHEGA-Jahrestagung" in spring and "INTHEGA-Theatermarkt" in autumn), regular publications (INTHEGA Kultur- and Spielplan-Journal) and a database which gives an overview of all organizers, providers and productions in the guest performance sector.

www.inthega.de

 

   

HORIZONT is the industry newspaper for marketing, advertising and media. Its subjects cover the full spectrum of modern marketing communication: from marketing concepts to the companies, trends and tendencies in agency business to developments in classical and non-classical media to the setting of agendas in the area of interactive media. As trade paper for the entire marketing community, HORIZONT reports weekly on all aspects of marketing communications.

www.horizont.net