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Cultural Brands Award

European Trend Brand of the Year 2019

Trends: Sociologists speak of a particularly profound and sustainable development; economists refer to a prospective market development. In the category “European Trend Brand of the Year”, visions as well as particular courage and innovative drive in cultural marketing and cultural communication will be awarded. Apply with your utopias, visions, campaigns or with your innovative and dynamic cultural projects that stimulate the european cultural market with new ideas and thus change society with lasting effect!

Evaluation criteria of the jury

  • _Brand identity: content-related and trend-setting originality
  • _Brand positioning: unique selling proposition of the brand and brand communication
  • _Brand appearance: creative and trend-setting presentation of the brand
  • _Brand Management: Innovation and strength by breaking the rule

Who can apply for this category?

Irrespective of local, regional, national or international orientation, all cultural providers of any size who have been in the market for at least three years should apply. That includes:

  • _Public and private cultural providers and projects in all cultural segments,
  • _Private-sector companies that have initiated cultural projects,
  • _Agencies and service providers who support cultural providers and projects.

Please register using the online entry form. Please send your application documents by August, 2019 to the competition office. The confirmation of your competition entry will be sent together with a bill for the application fee, which must be paid within 10 days of receipt. 

Download the official announcement here.

Please submit the following materials for a proposal in the "European Trend Brand of the Year" category:

  • _free presentation, max. 10 pdf pages or powerpoint slides
  • _at least three high-resolution images
  • _a printable logo
  • _brief summary of your application (500 characters)
  • _tailer/image video (ca. 30 sec.), if available
  • _possibly examples of initiatives (flyers, billboards, merchandising etc.)

The winners from previous years


























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