European Trend Brand of 2021

European Trend Brand of the Year 2021

Trends mark changes that already shape us and will continue to do so for a long time to come. As deep currents of change, they bear witness to sustainable brand development in business. In the category "European Trend Brand of the Year" visions, particular courage and innovations in cultural marketing and cultural communication will be awarded. Apply with your utopias, changing ideas, exciting campaigns or your future-oriented cultural projects that stimulate the European cultural market with new impulses and thus change society in the long term!

Evaluation criteria of the jury

_Brand identity: content-related and trend-setting originality
_Brand positioning: unique selling proposition of the brand and brand communication
_Brand appearance: creative and trend-setting presentation of the brand
_Brand Management: innovation and strength by breaking the rule
_Sustainability: implementation of economic, ecological and social criteria (desirable)

Who can apply for this category?

Irrespective of local, regional, national or international orientation, all cultural providers of any size who have been in the market for at least three years should apply. That includes:

_Public and private cultural providers and projects in all cultural segments,
_Private-sector companies that have initiated cultural projects,
_Agencies and service providers who support cultural providers and projects.

How can you apply?

1. Online Registration

Please register via our online forum by September 6, 2021. The confirmation of your registration will be sent via email together with a bill for the application fee, which must be paid within 10 days of receipt.