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Cultural Brands Award

European Education Program of the Year 2021

Cultural education means education for cultural participation, mediated in theatres, museums, at festivals and in countless cultural projects. But cultural participation also means participation in the artistic and cultural events of a society in particular and in its life and actions in general. Cultural education is one of the prerequisites for a successful life in its personal and social dimensions. The “European Education Programme of the Year” prize is awarded to particularly innovative cultural education programmes that promote a cosmopolitan mindset. Apply as a cultural provider, business enterprise, foundation with your very special educational project!

Evaluation criteria of the jury

  • _Innovative power: novel mediation strategies in cultural child and youth education as well as adult education
  • _Quality: a didactically coherent concept
  • _Target group orientation: adapted implementation of cultural education offers
  • _Cooperation: development of qualified partner networks
  • _Sustainability: Implementation of economic, ecological and social criteria (desirable)

Who can apply for this category?

Irrespective of local, regional, national or international orientation:

  • _Cultural institutions and projects in all cultural spheres
  • _Public and private foundations that promote cultural education
  • _Companies that initiate or implement educational programmes
  • _Cross-border cultural initiatives and sustainable cultural promotion programmes

How can you apply?

1. Online Registration

Please register via our online forum by September 6, 2021. The confirmation of your registration will be sent via email together with a bill for the application fee, which must be paid within 10 days of receipt.

2. Submission of your application

Please submit the following materials via Google Forms by September 6, 2021:

  • _brief summary of your application (500 characters)
  • _free presentation, max. 10 pdf pages or powerpoint slides
  • _at least three high-resolution images
  • _a printable logo
  • _tailer/image video (ca. 30 sec.), if available
  • _possibly examples of initiatives (flyers, billboards, merchandising etc.)

The winners from previous years























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