PRESS | CAUSALES | EN l DE |
The webpage for cultural marketing & cultural sponsoring
Cultural Brands Award

European Cultural Brand of the Year 2019

You are positioning yourself as a flagship, lighthouse or experimental lab as well as a social and economic initiator in the arts and cultural world. With trend-setting marketing concepts, individual brand values and professional sponsoring offers, cultural brands offer unique investment opportunities for commercial enterprises. Apply as a cultural provider for the coveted title “European Cultural Brand of the Year”, which is now being awarded for the 14th time to cultural providers that have established a strong brand based on an outstanding strategy, pursuing an innovative brand management.

Evaluation criteria of the jury

  • _Brand identity: consistency of brand content in philosophy, values and visions
  • _Brand positioning: unique selling proposition of the brand and brand communication
  • _Brand appeal: corporate design and emotional portrayal of the cultural brand
  • _Brand management: consistent and sustainable brand management

Who can apply for this category?

Irrespective of local, regional, national or international orientation, all cultural providers of any size who have been in the market for at least three years should apply. That includes:

  • _Public and private cultural providers and projects in all cultural segments
  • _Private-sector companies that have initiated cultural projects
  • _Agencies and service providers who support cultural providers and projects

Please register using the online entry form. Please send your application documents by August 31, 2019 to the competition office. The confirmation of your competition entry will be sent together with a bill for the application fee, which must be paid within 10 days of receipt.

Download the official announcement here.

Please submit the following materials for a proposal in the "European Cultural Brand of the Year" category:

  • _free presentation, max. 10 pdf pages or powerpoint slides
  • _at least three high-resolution images
  • _a printable logo
  • _brief summary of your application (500 characters)
  • _tailer/image video (ca. 30 sec.), if available
  • _possibly examples of initiatives (flyers, billboards, merchandising etc.)

The winners from previous years

   2006

        

           2007

  

        2008

          2009

          2010

          2011

 

               2012

        

     

 

           2013

   

   

         2014        

       

          2015

        

          2016

                         2017

          2018

Skd_kulturmarken-award_logo_sc

     

Als Marktführer für Unternehmenssoftwareunterstützt die SAP SE Firmenjeder Größe und Branche, ihrGeschäft profitabel zu betreiben, sichkontinuierlich anzupassen und nachhaltigzu wachsen. Vom Back Office biszur Vorstandsetage, vom Warenlagerbis ins Regal, vom Desktop bis hin zummobilen Endgerät – SAP versetzt Menschenund Organisationen in die Lage,effizienter zusammenzuarbeiten undGeschäftsinformationen effektiver zunutzen als die Konkurrenz. Über378.000 Kunden aus der privaten Wirtschaftund der öffentlichen Verwaltungsetzen auf SAP-Anwendungenund Dienstleistungen, um ihre Zielebesser zu erreichen.

      Premium Partner