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Cultural Brands Award

European Cultural Brand of the Year 2021

You are positioning yourself as a flagship, lighthouse or experimental lab as well as a social and economic initiator in the arts and cultural world. With trend-setting marketing concepts, individual brand values and professional sponsoring offers, cultural brands offer unique investment opportunities for commercial enterprises. Apply as a cultural provider for the coveted title “European Cultural Brand of the Year”, which is now being awarded for the 16th time to cultural providers that have established a strong brand based on an outstanding strategy, pursuing an innovative brand management.

Evaluation criteria of the jury

  • _Brand identity: consistency of brand content in philosophy, values and visions
  • _Brand positioning: unique selling proposition of the brand and brand communication
  • _Brand appeal: corporate design and emotional portrayal of the cultural brand
  • _Brand management: consistent and sustainable brand management
  • _Sustainability: implementation of economic, ecological and social criteria (desirable)

Who can apply for this category?

Irrespective of local, regional, national or international orientation, all cultural providers of any size who have been in the market for at least three years should apply. That includes:

  • _Public and private cultural providers and projects in all cultural segments
  • _Private-sector companies that have initiated cultural projects
  • _Agencies and service providers who support cultural providers and projects

How can you apply?

1. Online Registration

Please register via our online forum by September 6, 2021. The confirmation of your registration will be sent via email together with a bill for the application fee, which must be paid within 10 days of receipt.

2. Submission of your application

Please submit the following materials via Google Forms by September 6, 2021:

  • _brief summary of your application (500 characters)
  • _free presentation, max. 10 pdf pages or powerpoint slides
  • _at least three high-resolution images
  • _a printable logo
  • _tailer/image video (ca. 30 sec.), if available
  • _possibly examples of initiatives (flyers, billboards, merchandising etc.)

The winners from previous years






























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