Tate is not a ‘one size fits all’ organisation. We start with our sponsors’ needs and build packages large and small, working with clients, employees and families and looking at objectives from profile to engagement.
Tate’s success is built on the strength of our ideas. Creative drive infuses every aspect of our organisation. We have a long history of generating significant return on investment for our supporters.
Tate is one of the best-loved arts brands in the world. We are central to the UK’s cultural vibrancy, an agenda-setting arts organisation internationally, and regularly feature in industry roundups of ‘cool’ and ‘favourite’ brands. We provide a platform from which sponsors can speak to an audience of millions – opinion formers, industry leaders and consumers alike. Choose a Tate exhibition and together we can build a package to mirror your brand, ethos and style.
Business to Business Networking:
Tate understands business. Tate Publishing is one of the world’s leading publishers on the visual arts. Our much-loved merchandise ranges from children’s arts packs to jewellery by young designers. Across our activities we work and partner with networks of industry. Supporters can access our network and find a home in which to entertain their own.
Entertaining at Tate:
Our family of four galleries includes some stunning hospitality venues. We run our own catering company and our legendary wine list has been winning awards since 1974. Supporters can stage events among artworks and hold receptions alongside blockbuster exhibitions. They also enjoy early access, behind-the-scenes tours and exclusive talks from Tate directors and curators. Together we can plan the most memorable of events.
Last year, over 12,500 staff from our corporate supporters visited Tate galleries, often with families or clients. Your people can enjoy Tate too. We will welcome them and treat them to workplace exhibition talks, complimentary tickets, family workshops, curator-led exhibition
Reaching New Audiences:
Tate is enjoyed, debated and used by the broadest possible audience, with media coverage to match. Our audience is still growing: annual visitor numbers to our galleries recently topped 7 million. Our website has nearly 20 million unique users, we are one of the largest arts brands on Twitter and we have around 300,000 Facebook friends. Our supporters can access this audience and, through extensive marketing and press campaigns, the broader public. With you we can build a campaign that reaches your target market most effectively.
Corporate Social Responsibility:
Tate is driven by our charitable mission to promote public understanding and enjoyment of British, modern and contemporary art. We could not achieve this without corporate support. Tate is a leader in arts education and participation, providing programmes that serve our audiences and communities. Last year 1.1 million people attended Tate courses, workshops and lectures. As our sponsor, you can build an engagement with art and education to fit your corporate social responsibility (CSR) agenda, or you can gift your benefits to community and charitable partners. We will work with you to ensure your social
responsibilities are met.
Case Study: BMW Tate Live
Project length - 2012 - 2015 (4 years)
BMW Tate Live is a four-year partnership that features a series of innovative live performances and events including live web broadcast, in-gallery performance, seminars and workshops. There are three strands to the programme - Performance Room, Performance Events and the Talks series.
Performance Room is a series of performances commissioned and conceived exclusively for the online space, and the first artistic programme created purely for live web broadcast.
Performance Events offer the chance to experience new performance works live in Tate Modern. Working with key international artists, the programme presents both emerging and historical figures that make important contributions to the field of performance.
Talks is a new series of four public events that complements the BMW Tate Live Performance Room and Performance Events series, examining ideas and concepts around performance and notions of liveness. Offering a critical and engaging look at the themes explored by the artists taking part in BMW Tate Live 2014, Talks invites the public to join in discussion with practitioners, theorists and experts to consider the social and cultural context of performance today.
BMW Tate Live has reached an audience of over 300,000 people in over 100 countries.