The Basel Tattoo is an international musical event involving 1,000 performers from 20 countries: the world’s top ensembles enthral around 8,000 spectators per show. As the world’s second largest open-air tattoo (after the Royal Edinburgh Military Tattoo), the Basel Tattoo is renowned for its perfectly presented wealth of entertainment:
superb musical quality, choreographic excellence, dazzling uniforms and cosmopolitan costumes, mesmerising dance formations and singing – all incorporated within an imposing light show in front of the beautiful, historic and authentic backdrop of the Basel Barracks. The Basel Tattoo counts as a “must attend” event for military music formations. Regulars include royal formations primarily from the UK, Sweden, Norway and Denmark, as well as more exotic contributions, such as from the Kingdom of Tonga. The event attracts bands from the Caribbean, the South Pacific, China, Japan, South Korea, the USA, Canada, South America, New Zealand and Australia. The Basel Tattoo thrills audiences with its high-octane blend of customs, traditions and modernity to the sound of top-notch music. The event offers a wonderfully eclectic repertoire, some incredible choreography and stunning visuals. The highpoints of the show are the performance by the the Massed Pipes & Drums, a formation composed of more 200 bagpipe players, and the Finale: featuring all 1,000 performers, this resembles a giant open-air operatic production. The Basel Tattoo runs for nine days every July.
T h e s u p e r l a t i v e s
From 2006 to 2014 inclusive, 800,000 spectators have experienced the Basel Tattoo live; 85% of the tickets are sold seven months ahead of the event; the Basel Tattoo sells out every year, and the viewing figures for Swiss Television are between 30% and 36%. The Basel Tattoo is also covered by the media: between 2008 and 2013 inclusive it has featured 5,870 times on TV and radio, in print and online, with an Advertising Value Equivalence
of EUR 7.8 million (source: Argus der Presse AG). The Basel Tattoo is an event of national importance: 91% of spectators come from across Switzerland (40% from the north-west of the country); 8% come from Germany and 1% from Europe and further afield. The Basel Tattoo has become a major economic asset for the city of Basel; the value generated is put at more than EUR 25 million per annum.
S P O N S O R I N G O F F E R
The Basel Tattoo is an international musical event involving 1,000 performers from 20 countries: the world’s top ensembles enthral around 8,000 spectators per show. As the world’s second largest open-air tattoo (after the Royal Edinburgh Military Tattoo), the Basel Tattoo is renowned for its perfectly presented wealth of entertainment: superb musical quality, choreographic excellence, dazzling uniforms and cosmopolitan costumes, mesmerising dance formations and singing – all incorporated within an imposing light show in front of the beautiful, historic and authentic backdrop of the Basel Barracks.
target groups
The Basel Tattoo target group is aged 30 to 64, male and female, has intermediate or higher school leaving
qualifications and a good job giving a high disposable income.
The target group comes from both town and country and enjoys contemporary traditions, yet is open to new ideas. It is interested in culture and often attends events.
ex and existing sponsors:
presenting sponsor: Nationale Suisse (2008–2010)
main sponsors: Coop, since 2007; Basler Kantonalbank, since 2010; Heineken, since 2010
co-sponsors: Feldschlösschen (2006–2009); AAM Privatbank (2008–2010); Henniez (Nestlé Waters), since 2009; Bell AG, since 2014
host city: City Basel, since 2006
suppliers:
Oettinger Davidoff AG, since 2014 (Smokers - lounge); Dettling & Marmot (Glenfiddich, Hendrick’s, Piper-Heidsieck), since 2009; Epesses au fil du Rhone (beverage wine partner), since 2006; Jura Gourmetcatering
(Coffee) 2011-2013; Kestenholz Auto AG/ Mercedes-Benz, since 2012; Kestenholz Truck/Mercedes-
Benz Truck, since 2014; 1. Markgräfler Winzergenossenschaft (Weinpartner D), since 2010; Nüssli Schweiz AG
(Arenabauer), since 2006; Swissôtel Le Plaza Basel, since 2006; Switcher (Fashion Merchandise), since 2011;
UniplanSwitzerland AG (Inneneinrichtung Lounges), since 2012; Villiger Zigarren, 2013; Käfer Schweiz
(Hospitality-Catering), since 2012
resident sponsors:
Hiwin Schweiz GmbH, since 2013; Malk Medizin Controlling AG, since 2013; William Grant & Sons, Scotland, since 2013
media partners (national):
Schweizer Radio Fernsehen SRF, since 2006 (yearly broadcasting prime time); APG, Allg. Plakatgesellschaft AG, since 2006; SonntagsZeitung, since 2006; Touring Magazin, since 2006;World Radio Switzerland, 2011–2013
media partners (regional):
Basler Zeitung, since 2006; Radio Basilisk, since 2006; Basler Verkehrsbetriebe BVB, since 2006; Die Oberbadische (D), since 2006; Radio Sunshine/Radio Central (Central Switzerland), since 2014
