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Press release April 9th

European Cultural Brand Award 2019

Invitation to tender issued for Europe's most advanced cultural award

The 14th call for the most innovative European competition for cultural management, cultural marketing and cultural promotion has been launched. Europe's most advanced cultural award honours dynamic cultural projects and exceptional commitment on the part of European cultural investors and trend-setting cultural managers. Until 31 August 2019, cultural providers, business enterprises, foundations, publishing houses as well as cities and tourism companies can submit their applications in eight competition categories. On 26 September, a 41-member jury of cultural experts, chaired by Prof. Dr. Oliver Scheytt, will decide at the UNESCO World Cultural Heritage Museum Island Berlin on the nominees. Within the "Night of Cultural Brands", the award winners will be presented with the AURICA, the icon of the European cultural market on the UNESCO World Heritage Site Zollverein in Essen in front of around 750 guests from the worlds of business, culture, tourism, media and politics.  https://kulturmarken.de/veranstaltungen/kulturmarken-award

Applications may be submitted in the following eight competition categories:

- European Cultural Brand of the Year

- European Trend Label of the Year

- European Cultural Manager of the Year

- European Cultural Investor of the Year

- European Educational Programme of the Year

- European Cultural Tourism Region of the Year

- Prize for Urban Culture (German-speaking area)

- European Media Culture Prize

The "Best of the Best" in these categories will be honoured at the "Night of Cultural Brands", which is held in hall 12, the former sorting conveyor belt hall, of the UNESCO World Heritage Site Zollverein, where in operating hours numerous conveyor belts were used to sort out rock pieces from the coal. The prize-giving ceremony of the 14th European Cultural Brand Awards in this unique setting represents the emotional highlight of the CultureInvest! Congress on the grounds of the UNESCO World Heritage Site Zollverein inEssenon 7 and 8 November 2019. The Congress, under the patronage of Dr. Stephan Holthoff-Pförtner, Minister for Federal and European Affairs and International Affairs of the State of North Rhine-Westphalia, brings together 750 participants from all overEuropesupported by more than 100 speakers and moderators from the world of culture, business, media and politics. As a leading forum for European cultural providers and cultural promoters, it offers an excellent expertise and networking platform.

Hard coal mining is not only to be seen as a tremendous driving force for our prosperity in the wake of the founding of the Europan Coal and Steel Community as the basis for a modern, united Europe, but also for the transformation process of the industrial society into a creative service society. The very special history of the award venue shaped this year's CultureInvest! Congress motto " Heading for Europe! Transform the Culture". Among the prize winners of recent years are the Dresden State Art Collections, the Institut du Monde Arabe, the Vienna Burgtheater, the Schirn Art Gallery, RUHR.2010, the Bregenz Festival, the Dortmunder U and the Guggenheim Museum Bilbao as European cultural brands. In addition, the AVL Cultural Foundation, Würth Group, Bayer Kultur, Mercedes-Benz Bank, Migros and BMW have been honored as European Cultural Investors. Amelie Deuflhard (Kampnagel, Hamburg), Francis Morris (Tate Modern, London), Prof. Gereon Sievernich (Martin Gropius Bau, Berlin), Udo Kittelmann ( National Gallery, Berlin), Prof. Dr. Thomas Girst (BMW Group), Volker Ludwig (Grips Theatre, Berlin), Hedy Graber (Migros) and Jürgen Flimm ( State Opera Berlin) have been honoured as European Cultural Managers over the past twelve years. The Ruhr metropolis, the city of Basel and the city of Trier were able to position themselves as a cultural tourism region. Last year, crescendo - the magazine for classical music & lifestyle - was delighted to receive the first prize for media culture.

Initiator of the European Cultural Brand Award is Causales - Gesellschaft für Kulturmarketing und Kultursponsoring mbH. The European Cultural Brand Award is sponsored by the state of North Rhine-Westphalia, the Zollverein Foundation and the premium partners RSM, MIHAI, ARTE Magazine and Deutsche Welle TV, as well as over 35 other media and event partners.

Media contact: Causales - Gesellschaft für Kulturmarketing und Kultursponsoring mbH, Managing Director: Hans-Conrad Walter, Bötzowstrasse 25, 10407 Berlin, Germany
Phone: +49 30 53 214 391, Fax: +49 30 53 215 337,
walter@causales.de, www.kulturmarken.de, www.cultural-brands.com 


Press release Feburary 22nd 2019

Zollverein Foundation takes the CultureInvest! Congress to the city of Essen in 2019

For the first time Europe's largest cultural congress takes place in the metropolis of the Ruhr Area that is rich in culture and business

Berlin/Essen. "Aufbruch nach Europa! Transform the Culture" is the motto of the 11th CultureInvest! Congress taking place from November 7 to 8, 2019 on the UNESCO World Heritage Site Zollverein. Zollverein Foundation has succeeded in bringing Europe's largest cultural congress to the city of Essen with the presentation of the European Cultural Brand Award. This is possible with the kind support of the state of North Rhine-Westphalia. Under the patronage of Dr. Stephan Holfhoff-Pförtner, Minister of Federal, European and International Affairs of the State of North Rhine-Westphalia, 100 renowned initiators from the fields of politics, business, culture and the media will present the latest trends in the european cultural market in 12 themed forums and develop future visions for cultural brands with 750 participants expected from all over Europe. The Zollverein colliery, built in the Bauhaus style with its famous double trestle winding tower, is considered to be the "most beautiful colliery in the world”, the lighthouse and landmark of the metropolitan Ruhr region. The monument, the only world heritage site in Germany that is not only being preserved but also converted into a tourist attraction and economic hub, offers an impressive setting for the Congress, which will be dedicated to the transformation process of the industrial society into a creative service society in 2019.
www.cultural-brands.com

Since 2009, the CultureInvest! Congress has successfully been bringing together personalities from the worlds of culture, business and politics from all over Europe. It has generated a strong international reputation in the European cultural market with the conferring of the European Culture Brand Awards, the most advanced cultural prize in Europe. This innovative think tank presents projects of artistic excellence, discusses innovative, in particular European topics of cultural management, marketing and investments, and provides important stimuli for cultural institutions and cultural investments in Europe through the internationally acclaimed two-day debate on culture, business, media and the public sector.

Twelve themed forums with keynote lectures, specialist lectures, practical examples and discussion panels form the framework of the proven congress architecture in six eventlocations on the UNESCO World Heritage Site Zollverein. These include trend-setting topics such as Europe, transformation, migration, digitalisation, culture financing, cultural sponsoring, cultural education, industrial culture, creative industries, cultural tourism as well as brand staging and brand management of cultural projects. There will be exclusive guided tours for congress participants across the Zollverein site and the Ruhr Museum, as well as the ceremony for the 14th European Cultural Brand Awards at the "Night of Cultural Brands" on November 7, offering an attractive fringe programme.

The world-famous UNESCO World Heritage Site Zollverein is an icon of the hard coal mining age, tourist attraction and as a young, growing power generator of the creative industry and thus indeed a highly suitable venue for the 11th CultureInvest! Congress. With the exit of the coal industry and the closure of the last hard coal mine Prosper Haniel in 2018, the age of coal and an important period of European history are drawing to a close. The UNESCO World Heritage Site Zollverein is resolutely facing up to the transformation process that has been going on for decades and in recent years has evolved into an educational campus and a growing cultural and economic centre. The settlement of artists, museums and companies from the creative industries as well as the new building of the Folkwang University of the Arts with the Design Department are components of the Zollverein master plan and the associated principle of "Preservation through Conversion". With around 1.5 million visitors per year, Zollverein is one of the best-visited cultural tourism destinations in North Rhine-Westphalia.

The CultureInvest! Congress 2019 is funded by the State of North Rhine-Westphalia. In addition, 50 other partners support the unique congress format: These include E.ON, SAP, RSM, Bayer, innogy Stiftung für Energie und Gesellschaft gGmbH, Mihai, Meyer Architekten,BundesvereinigungCity-und Stadtmarketing e.V., Deutsche Welle, ARTE Magazin, Securitas SE, Ruhrtourismus GmbH, ecce and EVENTIM. The congress is presented by the Zollverein Foundation and curated by Causales - Society for Cultural Marketing and Sponsoring, which is also the initiator and organizer of the event.

More information and registration including Early-Bird Tickets up to March 312019:
www.cultural-brands.com/conventions/11th-cultureinvest-congress/registration 
 

Press contact:

Hans-Conrad Walter
Causales – Gesellschaft für Kulturmarketing und Kultursponsoring mbH
Bötzowstraße 25
10407 Berlin
Fon +49 (0)30 53-214-39
E-Mail: walter@causales.de
www.kulturmarken.de

Delia Bösch
Stiftung Zollverein, Head of Communication and Marketing/Public Relations
UNESCO-Welterbe Zollverein
Bullmannaue 11
45327 Essen
Fon +49 (0) 201 246 81-120
E-Mail: delia.boesch@zollverein.de
www.zollverein.de


Press release November 3rd 2018

The Dresden State Art Collections are „European Cultural Brand of the Year 2018“

The European Cultural Brands Award was hosted on November 12th at the Radialsystem in Berlin

On November 12, this year's winners of the European Cultural Awards were awarded with the AURICA at the "Night of Cultural Brands" gala at the Radialsystem in Berlin. The ceremony was attended by 500 guests representing cultural institutions, businesses, politics and the media. The Dresden State Art Collections was selected as the "European Cultural Brand of the Year 2018". Other categories were bestowed upon the Faust-Festival Munich, AVL Cultural Foundation, the city Trier, MUTIK, the Bielefeld Marketing GmbH with The "Bielefeld City Brand” and crescendo. Amelie Deuflhard, director of the Kampnagel in Hamburg, was honored as the "European Culture Manager of the Year 2018". Dieter Kosslick, director of the Berlin International Film Festival (Berlinale), received an AURICA for his life's work so far. http://cultural-brands.com/

For the most advanced among 4.500 european cultural prizes, 99 competition entries have been submitted in eight different categories. Under the chairmanship of Prof. Dr. Oliver Scheytt, President of the Kulturpolitische Gesellschaft e.V. (Cultural-political Association), a panel of 39 expert judges honoured nine awardees:

European Trend Brand of the Year 2018: With its 15 museums and four institutions, the Staatliche Kunstsammlungen Dresden (Dresden State Art Collections) are one of the oldest, largest and most prominent museum consortia in the world. The museums and institutions of the Staatliche Kunstsammlungen are famed, visited and oriented in different ways and have very diverse target groups and tasks. Together, however, they are more than the sum of their respective components. As the world's leading universal museum, their encyclopaedic collections represent a cosmos of global art and cultural history.

Europäische Trendmarke des Jahres 2018: Munich was in FAUST fever for half a year. The aim of the festival was to bring the various interpretations of Goethe's most famous drama closer to the general public - with the help of more than 230 cultural partners of all formats and genres, who independently designed the festival's programme. The initiators managed to give the Faust Festival a high recognition value, combining the classical with the modern based on its innovative aesthetics.

European Cultural Manager of the Year 2018: Amelie Deuflhard has played a decisive role since the mid-1990s in shaping the international independent scene of the performing arts. During her time inBerlin and later inHamburg, she has established an extensive network of artists, curators, festivals, media, theatres, sponsors and academics, from which the scene benefits on a lasting basis. She consistently pursues her vision of breaking down the "art temple", the middle-class educational notion of theatre, understanding theatre as a laboratory for new forms and experimental arts. and Hundertwasser come alive in animated digital paintings.

Life's work so far: As the director of the Berlin International Film Festival, Dieter Kosslick is able to achieve way more than big emotions on cinema. He brought the Rolling Stones and Madonna to the Berlinale and was able the convince Angela Merkel to wear 3D-glasses. Over the last 17 years, under his management not only the Berinale developed itself, but also the city make progress through the Berlinale: the metropolis became cosmopolitan. The cultural manager Kosslick politicized the Berlinale, brought it into the neighbourhood and opened an important door to the future. Kosslick is able to join forces, explore fields of experimentation and brought 16.000 international industry visitors from 130 countries to the city.

European Cultural Investor of the Year 2018: Since its foundation in autumn 2007, the A-V-L CULTURAL FOUNDATION has been committed to promoting activities and projects at the intersection of art, science and technology. In addition to the focus on art & science, the AVL CULTURAL FOUNDATION supports a broad range of visual arts, new media art, digital art, sound art, music, dance theatre and interdisciplinary projects. Special attention is being paid to promoting young talent.

European Education Program of the Year 2018: As a partner company of the Mercator Foundation, MUTIK creates nationwide network projects in the field of cultural education in schools. Enabling all children to experience art and culture is a task to which MUTIK is passionately committed: art and culture encourage children to get involved in new things and to become actively involved in society. To achieve this goal, MUTIK develops projects and implements them with partners from education, culture and politics.

European Cultural Tourism Region of the Year: The year 2018 sees the 200th anniversary of the birthday of Karl Marx. A good occasion to make Marx a theme for his native city of Trier; not a simple subject by any means: after all, Marx is also seen as a politically irritating figure. There have been heated debates in which form the impact of Marxism should be assessed today. Various organizations and institutions have hosted controversial panels, conferences and lectures in Trier, Marx’s birthplace.

Preis für Stadtkultur 2018: Bielefeld Marketing sees itself as a driving force forBielefeld. Identifying and promoting good ideas for the city: This is what "Deine Fan-Aktion fürBielefeld" / your fan action forBielefeld is all about - a new format for city marketing. With a creative project competition, citizens and institutions are actively involved in city marketing - in the right balance between leadership and participation.

European Prize for Media Culture 2018: : Since 1997 CRESCENDO has been one of the largest and most important cultural magazines inEurope. Since 2010 it is also the only premium magazine for classical music and lifestyle. With Crescendo TV, Crescendo Live and the Crescendo PremiumCD, the journal is constantly reinventing itself. In 2018, the magazine celebrates its 20th anniversary. Crescendo stands for a new narrative style for classical music and sees itself as a bridge builder for art and culture.

The Aurica® trophy, which is presented in all categories, is a symbol for the excellence, attractiveness and openness of the European culture market and synonymous with the valuable brokerage work done by European culture providers and the outstanding advocacy of European culture investors.

Pressekontakt: Hans-Conrad Walter, Geschäftsführender Gesellschafter der Causales GmbH; Bötzowstr. 25, 10407 Berlin; Tel.: 0049-030 53 214 391; Mobil: 0152-542 165 17; walter@causales.de Diese Pressemeldung und Pressefotos sind auch unter www.kulturmarken.de/presse abrufbar.

 

 

Press release October 2nd 2018                                             

Panel of Expert Judges nominates 24 Applicants for the European Cultural Brand Award 2018, among them the Municipality Tirana

The shortlist for the European Cultural Brand Award 2018 is complete. Under the chairmanship of Prof. Dr. Oliver Scheytt, President of the Kulturpolitische Gesellschaft e.V. (Cultural-political Association), a panel of 39 expert judges chose 24 nominees from the 99 submissions for the 13th European Cultural Brand Award representing the fields of culture, business and media, on September 27th. The award ceremony will be hosted within the Cultural Brands Gala “Night of Cultural Brands” on November 12th 2018 at the Radialsystem in Berlin. A total of 500 guests from the worlds of business, culture, politics and media have been invited to attend. Prizes will be awarded for the best marketing strategies deployed by cultural providers, for the most creative culture sponsoring investments into culture, the most innovative education programs and the most dedicated culture managers of the year. www.cultural-brands.com

The judges nominated the following candidates:

For the prize European Cultural Brand of the Year 2018 the panel nominated jazzahead! – MESSE BREMEN M3B GmbH, the State Arte Collections Dresden and the UNESCO-World Heritage Zollverein.

The following have a chance to be recognized as the European Trend Brand of the Year 2018: #letsmuseeum, Faust-Festival Munich as well as the Kunstkraftwerk Leipzig GmbH.

The potential winners of the award European Cultural Manager of the Year 2018 are Amelie Deufelhard (director Kampnagel in Hamburg), Barrie Kosky (director Komische Oper Berlin) and Shermin Langhoff (director Maxim-Gorki-Theater in Berlin).

The judges’ nominations for the category European Cultural Investor of the Year 2018 went to the AVL Cultural Foundation GmbH, the Erste Group Bank AG with their MehrWERT Sponsoring programme and the BMW Group.

Their nominations in the category European Education Program of the Year 2018 will give these organizations a reason to celebrate: enviaM – Musik aus Kommunen (“Music from Municipalities”), the MUTIK gGmbH as well als the State Museum Schwerin with “Neue Wege zur Kunst“ (“New ways to Art”).

Tourismus Marketing GmbH Baden-Württemberg, the capital of Albania Tirana and the Trier Tourismus and Marketing GmbH received nominations for the European Cultural Tourism Region of the Year 2018.

The following are in the finals for the award offered for the German speaking parts of Europe– the Prize for Urban Culture 2018:. Bielefeld Marketing GmbH, the future workshop of the City Bremerhaven as well as the city Krefeld with the “Krefelder Perspektivwechsel” (“Krefeld’s change of perspective”).

Nominated in the new categoory „European Prize for Media Culture 2018“ are crescendo, ikonoTV and JazzRadioBerlin.

During the “Night of Cultural Brands”, the award winners in the respective categories will receive the AURICA, a 23 centimeter tall waxed bronze statute. AURICA is a Romanian girl’s name, which stands for “The Golden One”. The name is a combination of everything humankind covets so much: Aura, aurum and eureka. Moreover, the sculpture is a symbol for the excellence, attractiveness and diversity of the european culture market and a synonym for the valuable communications work of european cultural providers as well as the outstanding commitment of the sponsors in the european culture. The European Cultural Brand Award receives funding from 53 business partners, including premium partners ARTE Magazin, Bayer Kultur, Berlin Partner für Wirtschaft und Technologie, Deutsche Welle, HORIZONT, Kulturplakatierung and Radialsystem. Funding for the AURICAs is provided bySecuritasAB.

Press relations: Causales - Gesellschaft für Kulturmarketing und Kultursponsoring mbH,

Managing Director Hans-Conrad Walter, Bötzowstraße 25, 10407 Berlin, Germany,

fon: +49 (0)30 53 214-391, mobile: +49 (0)152 54 216 517, www.cultural-brands.com

 

Press release November 9th 2017

The Guggenheim Museum Bilbao is the „European Cultural Brand of the Year 2017”

The European Cultural Brands Award was hosted on November 9th in Berlin

On November 9, this year's winners of the European Cultural Awards were awarded with the AURICA at the "Night of Cultural Brands" gala at the Wintergarten in Berlin. The ceremony was attended by 500 guests representing cultural institutions, businesses, politics and the media. The Guggenheim Museum Bilbao was selected as the "European Cultural Brand of the Year 2017". Other categories were bestowed upon the Kulturzug Berlin - Wroclaw//Breslau, the Würth Group, Tourismus NRW e.V. with its #urbanana project, the Daetz Foundation and the Stuttgart Cultural Office (Kulturamt Stuttgart). Frances Morris, director of the Tate Modern art gallery in London, was honored as the "European Culture Manager of the Year 2017" Dr. Gereon Sievernich, director of the Martin Gropius Baus (Martin Gropius Building) in Berlin, received an AURICA for his life's work so far. www.kulturmarken.de

The jury's reasoning: The Guggenheim Museum Bilbao has shaped both the cultural and economic importance for the region. The Guggenheim Museum Bilbao, with its unique architecture, has succeeded in shaping the urban landscape and urban culture in a sustainable way. The "Bilbao Effect" attracts more than a million visitors from all over the world to the museum for modern art every year. According to the judges, the top-class museum has also achieved a leading position as a cultural brand on the European market.

In total, 104 entries were submitted in seven categories this year. The panel of 38 expert judges representing businesses, politics, culture and the media, chaired by Prof. Dr. Oliver Scheytt, president of the German Culture Policy Society (Kulturpolitische Gesellschaft e.V.), honored seven other award winners that evening:

  • • Frances Morris, director of the Tate Modern art gallery in London, received the "European Culture Manager of the Year 2017" award.
  • • Dr. Gereon Sievernich, director of Martin Gropius Baus in Berlin, was honored with a special award for his life's work so far.
  • • Kulturzug Berlin-Wrozlaw//Breslau der Deutsch-Polnischen Gesellschaft e.V. was voted "European Trend Brand of the Year 2017".
  • • The "Prize for Urban Culture 2017" was awarded for the second time to the Stuttgart Cultural Office (Kulturamt der Stadt Stuttgart) for its project "Zukunftslabor Kultur".
  • • The Würth Group received the "European Cultural Investor of the Year 2017" award for its cultural engagement inEurope.
  • • Tourismus NRW e.V. received the "European Cultural Tourism Region of the Year 2017" title with its #urbanana project.
  • • The judges recognized the programs offered by the Daetz Foundation (based in Liechtenstein, Saxony) by bestowing the "European Education Program of the Year 2017" award upon the organization.

The winners were honored with the AURICA, a 23 centimeter tall waxed bronze statue. AURICA is a Romanian girl’s name, which stands for “The Golden One”. The name is a combination of everything humankind covets so much: Aura, aurum and eureka. Moreover, the sculpture is a symbol for the excellence, attractiveness and diversity of the European culture market and a symbol for the valuable communications work of European cultural providers as well as the outstanding commitment of the sponsors in European Culture. The European Cultural Brand Award receives funding from 43 business partners. The main sponsor this year is the Sparkassen-Finanzgruppe, as well as premium partners Der Tagesspiegel, ARTE Magazin, Deutsche Welle, HORIZONT, BayerKultur and Berlin Partner für Wirtschaft und Technologie. Funding for the AURICAs is provided by SecuritasAB.

Press contact: Hans-Conrad Walter, Managing Director of Causales GmbH;
Bötzowstr. 25, 10407Berlin; Tel.: 0049- (0) 30 53 214 391; Mobile: +49 (0) 152-542 165 17; walter@causales.de. This press release as well as press photos will also be available for download at www.kulturmarken.de/presse.

Press Release October 5, 2017

Panel of Expert Judges nominates 22 Applicants for the European Cultural Brand Award 2017

The shortlist for the European Cultural Brand Award 2017 is complete. Under the chairmanship of  Prof. Dr. Oliver Scheytt, President of the Kulturpolitische Gesellschaft e.V. (Cultural-political Association), a panel of 38 expert judges chose 22 nominees from the 104 submissions for the 12th European Cultural Brand Award representing the fields of culture, business and media, at the Tagesspiegel publishing complex in Berlin on September 29th. The award ceremony will be hosted in conjunction with the Cultural Brands Gala “Night of Cultural Brands” on November 9th 2017 at the Wintergarten Varieté in Berlin. A total of 500 guests from the worlds of business, culture, politics and  media have been invited to attend. Prizes will be awarded for the best marketing strategies deployed by cultural providers, for the most creative culture sponsoring investments into culture, the most innovative education programs and the most dedicated culture managers of the year. www.kulturmarken.de

The judges nominated the following candidates:

For the prize European Cultural Brand of the Year 2017 the panel nominated the Guggenheim Museum Bilbao, ORF Radio Österreich 1 (Austrian radio station) and Kampnagel – Internationale Kulturfabrik GmbH.

The following have a chance to be recognized as the European Trend Brand of the Year 2017: The Silk Road Symphony Orchestra (CALLIAS FOUNDATION), Ulm Stories – Geschichten einer Stadt (A Town’s Stories; Interactive Media Foundation) and the Kulturzug (Culture Train) Berlin – Wroclaw// Breslau (Deutsch-Polnische Gesellschaft Berlin e.V.).

The potential winners of the award European Cultural Manager of the Year 2017 award are Frances Morris (Director of the Tate Modern, London), Eliad Moreh-Rosenberg (Curator and Director of the Yad Vashem's Art Department), Christoph Lieben-Seutter (General Director of the Laeiszhalle and of the Elbphilharmonie, Hamburg) as well as Prof. Gereon Sievernich (Director of the Martin Gropius Bau).

The judges’ nominations for the category European Cultural Investor of the Year 2017 went to the Würth Group, Alfred Kärcher GmbH & Co. KG and the Wilo Foundation.

Leeuwarden Friesland (European Capital of Culture 2018), Van Gogh Europe and #urbanana (Tourismus NRW e.V.) received nominations for the European Cultural Tourism Region of the Year 2017.

Their nominations in the category European Education Program of the Year 2017 will give these organizations a reason to celebrate: The Flying Steps Academy, the Daetz Foundation – Institute for Intercultural Knowledge and Communication as well as the Paläon – Research andAdventureCenter.

The following are in the finals for the award offered for the German speaking parts of Europe – the Prize for Urban Culture: Zukunftslabor Kultur (Future Laboratory Culture; Culture Department of the State Capital of Stuttgart), 250 Jahre Goldstadt Pforzheim (The Gold City of Pforzheim Celebrates 250 Years; City of Pforzheim) as well as the FESTIVAL OF LIGHTS LEIPZIG (Leipzig Tourismus und Marketing GmbH)
 

During the “Night of Cultural Brands,” the award winners in the respective categories will receive the AURICA, a 23 centimeter tall waxed bronze statute. AURICA is a Romanian girl’s name, which stands for “The Golden One”. The name is a combination of everything humankind covets so much: Aura, aurum and eureka. Moreover, the sculpture is a symbol for the excellence, attractiveness and diversity of the European culture market and a synonym for the valuable communications work of European cultural providers as well as the outstanding commitment of the sponsors in European Culture. The European Cultural Brand Award receives funding from 43 business partners, including premium partners Sparkassen Group, Der Tagesspiegel, ARTE Magazin, BayerKultur, Deutsche Welle, Kulturplakatierung, HORIZONT and Berlin Partner für Wirtschaft und Technologie. Funding for the  AURICAs is provided by SecuritasAB.

 

Press relations: Causales - Gesellschaft für Kulturmarketing und Kultursponsoring mbH,
Managing Director Hans-Conrad Walter, Bötzowsraße 25, 10407 Berlin,  Germany,
Tel.: +49 (0)30 53 214-391, mobile: +49 (0) 152 54 216 517, www.kulturmarken.de

 

Press release October 29, 2015

Young Euro Classic secures the “European Culture Brand of 2015” title

The awards ceremony for the European Cultural Brands  Awards was hosted on October 29 in Berlin


Young Euro Classic and its Peace Orchestra received the “European Culture Brand of 2015” award. On the occasion of the 10th anniversary of the Cultural Brands Awards this years award winners were honored tonight at the “Night of Cultural Brands.” The ceremony was attended by 550 guests representing cultural institutions, businesses, politics and the media at the “TIPI am Kanzleramt in Berlin .” Other category awards were bestowed upon the Tonhalle/IGNITION, the City of Hamburg, Mercedes-Benz Bank AG, Basel/ Culture Unlimited, Märchenland – German Center for the Fairy Tales Culture as well as Hedy Graber.

Each summer, the festival of the world’s best youth orchestras – the “Young Euro Classic” has been hosted in Berlin for the past 16 years. On 18 concert nights, excellent young musicians between the age of 18 and 28 from more than 40 nations play for more than 25,000 patrons. The target group comprises young and old fans of classical music and also those not familiar with the genre. The festival defines itself as a utopian societal and community model for harmonious and functional communal living. It is a commitment to Europe, peace and international understanding. By initiating unique projects that allow musicians with artistic and political ambitions to meet, Young Euro Classic has intensified and proliferated the efforts to establish new bi- and multi-national youth orchestras in the classic music genre. The Young Euro Classic Peace Orchestra, for instance, was founded in 2015: On August 23, 73 young Russians, Ukrainians, Armenians, Turkish musicians and Germans performed Beethoven’s Symphony No. 9 under conductor Enoch zu Guttenberg and the auspices of Frank-Walter Steinmeier.

The panel of 29 expert judges representing businesses, polticis, culture and the media, chaired by Prof. Oliver Scheytt, president of the German Culture Policy Society (Kulturpolitische Gesellschaft e.V.) , honored several other award winners that evening:

The “Culture Manager of 2015” award went to Hedy Graber, Head of the Culture and Social Services Division of the Swiss Migros Cooperative Association.

The title “European Trend Brand of 2015” was bestowed upon thee Junge Tonhalle/ IGNITION (Düsseldorf)

The City of Hamburg’s municipal marketing department won the "City Brand of 2015" award.

Based on the example of the COLOURS – International Dance Festival (Stuttgart), the Mercedes-Benz Bank AG was recognized for its many years of involvement and was lauded as the “European Culture Investor of 2015.”

The title “European Culture Tourism Region of 2015” went to Basel/ Culture Unlimited.

The judges recognized the programs offered by Märchenland – Deutsches Zentrum für Märchenkultur (Berlin) by bestowing the “European Education Program of 2015” award upon the organization.

A total of 99 applications in seven categories participated in or were proposed for the 10th Cultural Brands Awards Contest. The 10th Cultural Brands Awards ceremony was the highlight of the CultureInvest Congress hosted at the Publishing House of the Tagesspiegel on the Askanische Platz on October 29 and 30, which is considered the industry event for culture marketing and investment. The Cultural Brands Award is made possible by RSM Verhülsdonk, the BMW Group, the Tagesspiegel, arte-Magazin as well as – for the first time – by the Deutsche Welle and 33 other partners.

Press liaison: Hans-Conrad Walter, Managing Director Causales GmbH; Bötzowstr. 25, 10407 Berlin; Tel.: 0049-030 53 214 391; Mobile: 0152-542 165 17; walter@causales.de As of October 30, 10 am, this press release as well as press photos will also be available for download online at www.cultural-brands.com/mediathek.