The webpage for cultural marketing & cultural sponsoring
9th CultureInvest Congress

Welcoming addresses by organizers and partners

Welcoming address by Siegmund Ehrmann

Chairman of the Committee for Culture and Media in the German Bundestag. The changing economic and social conditions in recent years have also left their mark in culture. Demographic change, digitization and also the increasing diversity of lifestyles provide us with the common challenge of developing the cultural infrastructure of Germany. This means in particular that we need evaluations of the prospects for cultural promotion.

 Although the public sector attracts a total of more than EUR 8.5 billion or about 93% of available cultural funding per year, we have, however, observed a gratifying increase in partnerships between the cultural sector and business. Many cultural projects have only come to pass through such collaborations.

According to conservative estimates, the German economy spends about EUR 4 billion per year on sponsorship.  But only 10% of those funds go to the field of culture. This percentage will increase. Companies benefit to a great extent from social prestige, which is connected with a commitment to culture. It broadens opportunities and increases a company's potential for identification. At the same culture is an important location and economic factor. Consider just the cultural tourism that is directed at Berlin or the Handel Festival in Halle an der Saale alone.

How can companies be made even more interested in pursuing meaningful opportunities for cooperation in the cultural field? What can the cultural business or the independent scene do to generate momentum and draw attention to themselves?

I look forward to discussing these and similar questions under the rubric of "The Future of Cultural Promotion" with you, the representatives of business, culture and civil society, and to thinking through the future prospects for the promotion of culture.

I am sure that the KulturInvest-Kongress, an important and broad-based industry forum, will itself generate this momentum. I wish you all two extraordinarily successful, enriching days at the congress.

With kind regards,

Best regards,
Siegmund Ehrmann, MdB
Chairman of the Committee for Culture and Media


Welcoming address by Stephan-Andreas Casdorff

Editor-in-Chief, Verlag Der Tagesspiegel

Der Tagesspiegel promotes culture. It has its own culture, and the best thing that can be said about it is that it is a cultural asset. The publishing house as a carrier of cultural property and editors with their journalistic culture are required in a world that is in need of culture more than ever before. For what we think and say should not just remain theory. Culture comes from care and cultivation, from laboring together and the process of joint creation. Yes, joint creation! With others, including people who claim to represent culture, those who describe culture, as well as those who create culture for the people. And all of you are here right now! So let us then labor for culture and foster opportunities for exchange.

Best regards, Stephan-Andreas Casdorff

Editor-in-Chief, Verlag Der Tagesspiegel


I wish everyone a warm welcome!

Welcoming address by Hans-Conrad Walter

Managing Director of Causales and Conference Organizer


Global economic and social developments represent major challenges for cultural policy, cultural providers and their partners. The establishment of business management and marketing processes with public and private cultural providers, the acquisition of cultural responsibility by business enterprises and the rethinking of cultural policy open up new development prospects for the interaction of culture, business, the public sector, and media.

As the largest forum for cultural providers and cultural investors, the eights KulturInvest-Kongress is a discussion platform for the latest trends in this interaction, and this year it is dedicated to the topic of "Quo vadis culture market?". The 75 invited experts will discuss a wide range of issues in cultural policy, cultural management, cultural tourism, cultural marketing, cultural financing, cultural sponsorship, event venues, cultural personnel, online and social media marketing. They will share their interesting ideas and provide insights into previously unknown topics. A final concluding forum featuring renowned personalities from business, culture, politics and the media will reflect on the latest trends, and during the Conclusio they will sum up the results of the Kulturinvest-Kongress.

Get informed about the latest developments in the cultural business, take advantage of the unique networking opportunities with industry representatives from all over Europe, and become a part of a dynamic network of 500 participants from business, culture, politics, and the media.

We look forward to interesting encounters, and as the organizer I would like to wish you two successful congress days and to thank all of our partners, speakers, and participants.

Best regards, Hans-Conrad Walter,
Managing Director of Causales - Gesellschaft für Kulturmarketing und Kultursponsoring mbH