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11. November 2021, 2 - 5 pm, Vinothek

"Every year, hundreds of millions of euros are invested in the construction, refurbishment and maintenance of museums, theaters, concert halls, libraries, municipal halls, etc. These investments cannot be thought of and planned by those responsible without considering use and operation. Therefore, from the very beginning, it is also a question of the supporting structure, organizational and personnel development, location issues, branding and operating concepts." (The Cultural Real Estate, Prof. Dr. Oliver Scheytt)

2 - 2:45 pm


The cultural user control for the design and construction of cultural real estate
Prof. Dr. Oliver Scheytt
Kulturpersonal GmbH, Managing Director

Planning, building and operating cultural real estate is one of the most complex and challenging tasks in cultural management, involving numerous actors. In the lecture, the phase, processes and functions will be reflected from the perspective of the cultural actors, i.e. the users and operators. Examples from practice will deal in particular with questions of process design, organization, decision-making and staffing as well as the selection of architects and service providers.

2:45 - 3 pm



Coffebreak & Networking


3- 3:30 pm

Dresden City transformation of 4 hectares of power plant site
Frank Neuber
Immobilien SachsenEnergie, Division Manager
Revitalization of an industrial site used as a gas and power plant location since 1839. 40,000 sqm in a prime downtown location, a separate district quarter, formerly not open to the public, are being developed into a vibrant center for the cultural and creative industries.

3:30 - 3:45 pm



Coffeebreak & Networking

3:45 - 4:15 pm


Challenges in the conversion of a former brewery into a cultural use centre
Sören Birke
Consense Gesellschaft zur Förderung von Kultur GmbH | CEO

4:15 - 4:30 pm



Coffeebreak & Networking

4:30 - 5 pm



Discussion with all Speakers

from 7 pm



"Night of Cultural Brands" in the State Operetta


Subject to change.
A transfer to the other topic forums are possible during breaks.

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