The webpage for cultural marketing & cultural sponsoring


11. November 2021, 2 - 5 pm, tjg. theater junge generation (Studiostage)

Ticketing has changed into a complex matter over the last decades. For a long time now, ticketing has no longer been an isolated phenomenon in a cultural enterprise  rather, it communicates via numerous interfaces, such as customer relationship management, big data, and business intelligence. What challenges do cultural providers face when it comes to  ticketing? How can accurate marketing solutions lead to more revenue?

2 - 2:45 pm
Opening-Show & Keynote
"Vibration - Making Music with Robots" with a keynote on the topic: Future and Trends in Event Ticketing

Moritz Simon Geist
Robotics Engineer & Musician

Culture and robots – where's the connection?! In this exciting opening show, Moritz Simon Geist will present his newest installation "Vibration" and explain the background to his work. Classical music by robots – in the future everything is imaginable!

Sven Müller,
egocentric Systems, CEO
Making Music With Robots!? The cultural industry seems to be changing.
As a digital partner of the cultural scene, egocentric Systems observes and understands the transformation. With an innovative software solution and
fresh ideas, we accompany cultural institutions of all sizes on their way to become to become a sustainable and successful company.

2:45 - 3 pm



Coffebreak & Networking


3- 3:30 pm
© Erika Mayer
Best Practice exemplified with the Salzburg Philharmonic Orchestra
We reach tomorrow's customers with modern techniques
Elisabeth Fuchs
Salzburg Philharmonic Orchestra, Chief Conductor
Classical music with a future is one of the Philharmonic's elementary themes
Salzburg. It is therefore a great concern to address as many people as possible of all
age group and to inspire them for classical music. Before
especially the attention of the new generation and a build-up of the Young
audience, is one of the core topics for the team of the philharmonic orchestra, if it
of the future. egocentric Systems - as a digital partner, demonstrates how these
how these wishes, by means of modern ticketing software, lead to success.

3:30 - 3:45 pm



Coffeebreak & Networking

3:45 - 4:15 pm


The talking ticket. Customer communication of tomorrow.
Lorz Rayk
egocoentric Systems, Sales Expert

The customer of tomorrow - digitally affine, holds the door to the world in his
to the world in the palm of his hand and books or pays for everything online. How does this
with a classic ticket purchase? We show the development of event marketing and present in our innovation show the
ticketing of tomorrow!

4:15 - 4:30 pm



Coffeebreak & Networking

4:30 - 5 pm


Discussion with Speakers and Guests:
Is the Cultural Sector prepared for the future?
"One awaits for times to change, the other grabs it hard and acts." - that was how Dnate Alighieri (ital. Poet and Philosopher). We ask: Are you on the verge to the future? Or are your guests not prepared for modern technology and a digitized life?

from 7 pm



"Night of Cultural Brands" in the State Operetta


Subject to change.
A transfer to the other topic forums are possible during breaks.


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