The webpage for cultural marketing & cultural sponsoring


11. November 2021, 2 - 5 pm, tjg. theater junge generation (small stage)

Cultural initiatives and cultural actors can apply for funding on an European, national, federal and municipal level. The basics, prerequisites and framework conditions for successful cultural funding remain to be discussed. How can cultural actors benefit from (transnational) funding? Who has access to which forms of funding, who is excluded? Furthermore, what value is placed on a diverse and sustainable alignment, at EU but also national level? Are processes of social change already sufficiently taken into account within the framework of (institutional) cultural funding?


2 - 2:45 pm


European cultural funding - What's going on in the Creative Europe CULTURE programme?

Anja Dietzmann
Creative Europe Desk Germany, Project Associate

CREATIVE EUROPE is the EU's current funding programme for the cultural and creative sectors. The lecture will give an overview of the sub-programme CULTURE, which supports projects of transnational cooperation in all cultural sectors with the exception of the audio-visual sector. What are the aims of the programme? How and what does the EU fund in the cultural and creative sector? Which funding schemes are there and how do I apply? The focus is on the funding scheme for European cooperation projects.

2:45 - 3 pm



Coffebreak & Networking


3- 3:30 pm


Tools for Action – Partner for Innovation

Antonia Lahmé
German Federal Cultural Foundation, Head of Sponsoring and Programes
The German Federal Cultural Foundation promotes art and culture within the scope of ferderal competence. One of ist main priorities is to support innovative programmes and projects on an international level. The Foundation also invests in projects which develop new methods of fostering cultural heritage and tap into the cultural and artistic potential of knowledge required for addressing social issues.“ What does that mean in times of climate change, digitization an diversity debates? Some thoughts on the current programme priorities in the German Federal Cultural Foundation.

3:30 - 3:45 pm



Coffeebreak & Networking

3:45 - 4:15 pm


Cultural Funding in a (Post-)Pandemic World: Balancing Trans-sectoral Challenges and Sectoral Necessities

Prof Dr. Markus Hilgert
General Secretary fo the German Cultural Foundation of the Federal States

The Covid-19 pandemic has highlighted dramatically the vulnerability of our societies in general and their cultural sectors in particular. While political strategies in societal core areas such as health, security, and critical infrastructures increasingly focus on strengthening risk preparedness, resilience and sustainability as pivotal challenges, cultural funding still needs to fully embrace the idea that transformative funding schemes are required to address these challenges effectively in the cultural sector as well.  These efforts need to be balanced against cultural core necessities, such as fostering creativity and creating broad access to culture. 

4:15 - 4:30 pm



Coffeebreak & Networking

4:30 - 5 pm

© Oliver Killig


For Culture to grow - Sustainable models of cultural funding in Saxony

Dr. Manuel Frey
Director of the Cultural Foundation of the Freestate of Saxony

from 7 pm



"Night of Cultural Brands" in the State Operetta


Subject to change.
A transfer to the other topic forums are possible during breaks.


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