The webpage for cultural marketing & cultural sponsoring


November 11, 2021, 10 am - 1 pm, Vinothek

Two UNESCO World Heritage Sites and numerous intangible cultural heritages, sacred and spiritual art, the European Capital of Culture 2025 as well as top-class cultural institutions such as orchestras and museums of international reputation: Saxony is the number one cultural destination. With the heritage from over 1000 years of cultural history, combined with modern artistic zeitgeist and visionary ideas, Saxony receives appreciation on the international stage. Whether in Dresden, Leipzig, Chemnitz or their little sisters, the Saxon city beauties – combined with the scenic resources of the Free State of Saxony, they form the resonating space for culture-loving people from all over the world. They are points of interest and as such provide impetus for transnational exchange. The Tourismus Marketing Society Sachsen offers inspiration.

9 am - 9:45 am



Opening Session in the State Opera


9:45 am - 10 am



Coffee Break & Networking

10 am - 10:45 am


  Impulse Lecture

10:45 am - 11 am



Coffee Break & Networking


11 am - 11:30 am



11:30 am - 11:45 am



Coffee Break & Networking

11:45 am- 12:15 pm




12:15 pm - 12:30 pm



Coffee Break & Networking

12:30 pm - 1 pm




1 pm - 2 pm



Lunch Break


Open to changes.

A transfer to parallel forums is possible during the breaks. 
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