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November 11, 2021, 10 am - 1 pm , tjg. theater junge generation (Studiostage )

The pandemic has been and still is one of the strongest force in creating digital formats of culture. Since, at least at the moment, digital formats are the only option in fulfilling the assignment of cultural mediation, the digitalisation of the cultural program offers new methods and opportunities to reach the culture audience as well as new groups of potential cultural consumers. Furthermore, within culutral institutions the digitalisation of organising structures become more relevant to optimize working processes and be able to work most efficiently. With both dimensions in mind, companies as well as culture facilities and culture producers have to focas on digitalisation to stay within the trand and bind the consumers to their products.

9 am - 9:45 am



Opening Session in the State Opera


9:45 am - 10 am



Coffee Break & Networking

10 am - 10:45 am


Our Post-Digital Future: Reflections for a Time beyond the Opposition of Analogue and Digital
Prof. Dr. Martin Zierold
Head of the Institute for Culture and Media Management at Hamburg University of Music and Theatre
Since the Covid pandemic everyone in arts and culture seems to be talking about „digital transformation“. High time, no doubt! And yet we talk too much about the opposition of "digital" and "analogue" instead of preparing for a time when the transitions between different these spheres will be natural and imperceptible. The keynote gives an outlook on a very real post-digital future that has long been familiar to our children and is also becoming increasingly relevant for cultural organisations. At the end of the Digital Transformation, we will no longer speak of it. The keynote will provide some insights and impulses on how this path can be successful.

10:45 am - 11 am



Coffee Break & Networking


11 am - 11:30 am


The deliberative Society in the 21st Century: Why the Public Needs More than the Digital Transformation Process to Find Culture
Dominika Szope
Center for Art and Media (ZKM) | Head of Communications and Marketing
Culture is surrounded by an aura of transformation. At all levels, we can hear about a digital transformation that is about to take place or has already taken place, a transformation process of institutions. But it is not only culture that is undergoing transformation, the public sphere is as well. In a thicket of technologically and socially complex structures and an "overflowing information sphere" (Stalder), it is searching for paths and orientation. It therefore seems all the more urgent to ask not only about the digital transformation process of cultural institutions, but also about the necessities for the society of the 21st century. What tendencies does their development show and what role can and possibly should cultural institutions take in the coming years? The lecture thinks aloud about approaches and models of cultural institutions and their ecosystems, and how they can meet the necessities of the 21st century public with a new attitude.

11:30 am - 11:45 am



Coffee Break & Networking

11:45 am- 12:15 pm


Collaboration as a Form of Organization: How the System "Culture" Can Learn a New (Digital) Attitude
Jasmin Vogel
Cultural Forum Witten | Vice President/CEO
Over the past year, the question of the relevance of culture has dominated the German discourse. In between, there have been repeated calls for a transformation of our structures. While transformation in the political context always means a fundamental change in the system, we have to ask ourselves how (digital) transformation processes affect the system "culture" and how our structures have to change sustainably as a result. Digitality as a transformative force is directed both inwardly with regard to personnel, professionalism, processes and production logics, and "outwardly" to a user community/urban society and the political sphere. Digitality must therefore be seen as a conscious design component that affects and changes all these dimensions and relationships.
In the lecture, approaches and methods for a sustainable change in the municipal cultural administration's own self-image as well as working and organizational culture will be presented using the example of the Witten Cultural Forum. The chosen approaches take up principles of digital ways of working and developing and apply them to everyday processes in the cultural sector. This includes: hybrid format development, community engagement, participatory projects and mediation. The first visible signs after one year in Witten are the strategic realignment with the UN SDGs, the formation of a shared ecosystem, the formulation of its own stance and its translation into open programming.

12:15 pm - 12:30 pm



Coffee Break & Networking

12:30 pm - 1 pm



Digital Transformation within the Staatlichen Kunstsammlungen Dresden - Challenge and creative area
Dr. Martin Zavesky
Dresden State Art Collections | Digitization Strategist
The work of museums is changing due to using digital technologies. Digitizing cultural artefacts, making them accessible, virtual exhibitions, digital conferences and visitor tours as well as collaborated research have become common for large museums. The presentation is giving an insight view on projects, strategies but also challenges of the digital transformation within our Museums.

1 pm - 2 pm



Lunch Break


Subject to change.
A transfer to the other topic forums are possible during breaks.

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