The webpage for cultural marketing & cultural sponsoring


November 11, 2021, 10 am - 1 pm , tjg. theater junge generation (Studiostage )

The pandemic has been and still is one of the strongest force in creating digital formats of culture. Since, at least at the moment, digital formats are the only option in fulfilling the assignment of cultural mediation, the digitalisation of the cultural program offers new methods and opportunities to reach the culture audience as well as new groups of potential cultural consumers. Furthermore, within culutral institutions the digitalisation of organising structures become more relevant to optimize working processes and be able to work most efficiently. With both dimensions in mind, companies as well as culture facilities and culture producers have to focas on digitalisation to stay within the trand and bind the consumers to their products.

9 am - 9:45 am



Opening Session in the State Opera


9:45 am - 10 am



Coffee Break & Networking

10 am - 10:45 am


  Impulse Lecture

10:45 am - 11 am



Coffee Break & Networking


11 am - 11:30 am



11:30 am - 11:45 am



Coffee Break & Networking

11:45 am- 12:15 pm




12:15 pm - 12:30 pm



Coffee Break & Networking

12:30 pm - 1 pm




1 pm - 2 pm



Lunch Break


Open to changes.

A transfer to parallel forums is possible during the breaks. 
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