The webpage for cultural marketing & cultural sponsoring
CultureInvest! Congress

Impressive industrial monument as an event location for the 13th CultureInvest! Congress

This year, the 13th CultureInvest! Congress takes place in the extraordinary and innovative cultural spaces of Kraftwerk Mittes with three main forums, 18 specialist forums and the 16th cultural brand gala "Night of Cultural Brands".

13th CultureInvest! Congress at Kraftwerk Mitte in Dresden

The Kraftwerk Mitte in Dresden, an imposing industrial monument from the 19th century, has been transformed. Dresden is happy about a unique art, culture and creative location. Excellent location, impressive architecture, innovative ideas: Kraftwerk Mitte will develop into a lively location of culture, art and creativity. The district of Wilsdruffer Vorstadt as the gateway to Dresden city center will be enriched by a magnet. In recent years, the area has established itself as a sought-after inner-city quarter in which living, work and culture inspire each other.

© Staatsoperette Dresden

© Staatsoperette

© theater junge generation



Kraftwerk Mitte 1, 01067 Dresden

_Opening Session of the Congress
_Main Panels Transnational, Transformation, Glocalization
_Price-giving ceremony of the European Cultural Brand Award
_Final Debate of the Congress

Staatsoperette Dresden champions popular musical theatre, with its unique programme offering opulently-staged operetta, feel-good musicals, grand revues and comic opera in the surroundings of a refurbished power plant packed with industrial charm. An ensemble of great artistic quality includes soloists, ballet, choir and orchestra.

As a lively place for debate, the State Operetta presents itself as a content-related congress center, where the main forums Transnational, Transformation and Glocalization are lively discussed in the context of culture.


© tjg. theater junge generation

© tjg. theater junge generation


tjg. theater junge generation

Kraftwerk Mitte 1, 01067 Dresden

_Track Cultural Funding
_Track Cultural Promotion
_Track Cultural Sponsoring
_Track Digitalisation
_Track Ticketing
_Track Culture & KI  

For more than seventy years, the tjg. theater junge generation has been a key player in Dresden‘s cultural scene enabling children and young adults of the city and the region to have a first and lasting encounter with theatre. Approximately 80,000 visitors and more than 500 events every season make the tjg. one of the largest children‘s and youth theatres in Europe. tjg.’s main venue is Kraftwerk Mitte, a former power plant transformed into a cultural center and opened in 2016. In addition, tjg. offers open-air performances at various venues across the city in summer.


Toni Servillo
© Sachsen Energie

© Sachsen Energie


Kunsthalle & Vinothek

Kraftwerk Mitte 1, 01067 Dresden

_Track Cultural Outreach
_Track Culture in Rural Areas
_Track Cultural Marketing
_Track Cultural Tourism
_Track Cultural Real Estate
_Track Urban Culture

The building of the Kunsthalle used to be the heating center or the heat transfer station (tubular heat exchanger) for the central heating plant. The art hall and heating center have been available to the cultural and creative industries since August 2017. The event hall is of particular importance with various possible uses. The property is being refurbished with a low threshold especially for the creative industries. The energy center for the state operetta and tjg is located in the basement.

Toni Servillo
© Kraftwerk Mitte/Oliver Killing

© Kraftwerk Mitte/Oliver Killing


Zentralkino, small & great hall

Kraftwerk Mitte 1, 01067 Dresden

_Track Cultural Heritage
_Track CSR/CCR
_Track Sustainability
_Track Cultural Personell & Diversity
_Track European Capital of Culture
_Track Audience Development      

After the renovation and conversion of the KWM 16 building (former storage facility) in the Mitte power station, a cinema / art house cinema with the latest technical equipment is being built on the first floor. Cinema films are shown here every day, mainly from the arthouse cinema area. This includes current national and international, primarily European, feature films, documentaries, classics, children's films, premieres and panel discussions with directors / speakers as well as film series and film festivals.


Map Kraftwerk Mitte Dresden


      Main Funder                                                       
      Premium Partner