27 November 2020, 10 am - 1 pm
Sustainable sponsoring is clearly the trend. Commercial enterprises are increasingly using corporate responsibility strategies to promote climate and environmental protection, social responsibility, ethics and sustainability. For companies that are committed to promoting culture, among other things, "good corporate citizenship" includes cooperative partnerships, which are, of course, never merely altruistic and are usually based on entrepreneurship. The partnerships should be authentic, long-term and consequently sustainable. What else can be done in the cultural sector to use sponsorships in an environmentally friendly way? How can a joint project be designed in such a way that it is produced sustainably? How can a balance be maintained between environmental goals, sponsorship objectives and artistic concerns? Producing culture sustainably can be exhausting and in the long run lead to a different understanding of the concept of "time is money". All the more essential therefore is a fruitful cooperation between business and culture, which in the future enables ecologically sustainable work in the cultural sector.
|
10:00 - 10:45
Keynote
|
|
|
Between Corona and other challenges: Trends and developments in entrepreneurial cultural promotion in Germany
Dr. Franziska Nentwig
Association of Arts and Culture of the German Economy at the Federation of German Industries e. V., Managing Director
|
|
10:45 - 11:00
|
|
|
Coffee break & networking
|
|
| 11:00 - 11:30 |
|
|
Neighborhood becomes partnership - Best Practice of a long-term and diverse sponsorship partnership between Mercedes-Benz Bank and Theaterhaus Stuttgart e.V.
Bettina Reinhart
Theaterhaus Stuttgart e.V., Administrative management
Lena Lassak
Daimler Mobility, CSR Global
The cooperation between Mercedes-Benz Bank and Theaterhaus Stuttgart shows how neighbors became partners. The talk deals with the success factors and highlights of the long-term cooperation. Two representatives of the two organizations show the sustainable aspects of the cultural partnership.
|
|
11:30 - 11:45
|
|
|
Coffee break & networking
|
|
| 11:45 - 12:15 |
|
|
Philips and Rijksmuseum: a sustainable and viable partnership
Hanneke Beynen, Rijksmuseum Amsterdam, Corporate Sponsorships
Nathalie Lam, Philips, Head of Global Sponsorship
|
|
12:15 - 12:30
|
|
|
Coffee break & networking
|
| 12:30 - 13:00 |
|
|
New relationship formula: 5 x E = N
Clemens Pflanz
The European Cultural and Creative Industries Alliance (ECCIA)
Meisterkreis, Founder & Chairman
|
|
13:00 -14:00
|
|
|
Lunch break
|
|
|
14:00 -15:30
|
|
|
Final Debate "How innovation-friendly is the European cultural market? The challenge of climate, democratization, participation"
|
|
Subject to change without notice.
A change in tracks is possible at any time.
Back to overview
