26 November 2020, 2 pm - 5 pm
Climate-neutral ticket purchases for an emission-free event experience clearly correspond to the spirit of the times and enable events and visitors to make a contribution to environmentally conscious action in event management as well. Green ticketing solutions promise to offset arrivals and departures and the resulting CO2 emissions and thus making the event climate-neutral. At the same time, the production of print products that advertise and inform about events will gradually decrease and make way for digital solutions. Will print in the event sector give way in future to completely digital green marketing strategies? In addition, the focus is increasingly on concepts that propel the digital transformation of customer relationships. Cultural businesses will be dealing with changing customer groups that are shaped by sustainable consumer behaviour and will hardly be accessible without an appropriate commitment.
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14:00 - 14:45
Keynote
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Participation - the way to tomorrow's audience
Prof. Dr. Helmut Hasekox
emschertainment GmbH, Geschäftsführer
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14:45 - 15:00
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Coffee break & networking
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| 15:00 - 15:30 |
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Trends in European ticketing - What are the learnings from Covid19
Dr. Klaus Zemke
Ticketmaster Germany, General Manager
In March this year arts and entertainment suffered an unprecedented break at the interface between themselves and their patrons. Box Offices quickly became points of contact for refunds, acquisition of donation, rebooking and the processing of state-approved voucher schemes. The unexpected workload uncovered weaknesses in processes and organization. At the same time, many organisations were able to engage in a more intensive dialogue with their customers. We want to illustrate what organizers and ticketers want to change and improve in the future, and what the paying audience expects and can expect from us.
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15:30 - 15:45
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Coffee break & networking
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| 15:45 - 16:15 |
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Successful CRM - how to compete in the relationship dimension (engl.)
Helen Dunnett
Helen Dunnett, HD Consulting, Director
This lecture will explore the importance of having a well thought out CRM strategy which puts the customer at the heart of business planning. Helen will look at why you need a CRM strategy in the first place, the tools you need to create and implement a strategy from planning to practical implementation and what success might look like.
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16:15 - 16:30
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Coffee break & networking
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| 16:30 - 17:30 |
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Discussion: Application and ticket sales taking into account "climate neutral, digital, democratic, participative"
Panelists: Cultural professionals, representatives of the advertising industry ticket industry
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from 19:00
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Prize-giving ceremony of the European Cultural Brand Award live from the Nikolaisaal Potsdam
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Subject to change without notice.
A change in tracks is possible at any time.
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