26 November 2020, 10 am - 1 pm
Even in the early 2020s, digital transformation processes still represent both an opportunity and a challenge for the cultural market. The digitalisation of art and cultural offerings enables broad target groups to access unique virtual worlds. Targeted content marketing strategies can be used to create social spaces with the broadest possible access and to further advance the digital transformation process. The technological progress will not stop in the coming years and cultural institutions will increasingly have to face the challenges of Artificial Intelligence and Big Data. In the future, further thought will have to be given to how social media and content marketing can be integrated sustainably in the cultural sector in order to optimally capitalise on the potential of this development.
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09:00 - 09:45
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Digital Opening Session
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09:45 - 10:00
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Coffee break & networking
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10:00 - 10:45
Keynote
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Technology as foundation for a sustainable digital transformation in the areas of arts and culture
Timo Deiner
SAP Deutschland SE & Co KG, Innovation Guy, Office of the CTO DE
The digital transformation changes the framework of conditions in every industry, the sensible use of technology can open up new customer segments and opens up new opportunities. The past few months have shown that digitization can even become vital for survival if facilities have to close all over the country. But how does change succeed, what are the basics and what can we expect in the future? Timo Deiner deals with these questions in a humorous, entertaining and informative way.
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10:45 - 11:00
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Coffee break & networking
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| 11:00 - 11:30 |
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Extended Theatre : How digital transformation can transform performing arts ecosystem (engl.)
Wie die digitale Transformation das Ökosystem der darstellenden Künste verändern kann
Jonathan Thonon
Théâtre de Liège, European Project Director
Performing Arts sector is directly concerned by the digital shift. From communication to distribution and, of course, artistic creation, all the value chain of the Theatre is concerned by this global transformation. New formats, audience development activities and business models lead to an extended Theatre.
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11:30 - 11:45
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Coffee break & networking
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| 11:45 - 12:15 |
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Digital visitor guides in culture: participation for (literally) everyone
Antonia Simon, MicroMovie Media GmbH, Business Development Culture
Jasdan Joerges, MicroMovie Media GmbH, Managing Director
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12:15 - 12:30
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Coffee break & networking
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| 12:30 - 13:00 |
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Home Delivery – cultural reach out in times of societal change (engl.)
Roland Haring
Ars Electronica, Technical Director
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13:00 - 14:00
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Lunch break
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Subject to change without notice.
A change in tracks is possible at any time.
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