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10th Cultural Brands Award 2015: Winners, Photo: Philipp Sattler

10th Cultural Brands Award 2015: Winners, Photo: Philipp Sattler


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Press Release October 5, 2017

Panel of Expert Judges nominates 22 Applicants for the European Cultural Brand Award 2017

The shortlist for the European Cultural Brand Award 2017 is complete. Under the chairmanship of  Prof. Dr. Oliver Scheytt, President of the Kulturpolitische Gesellschaft e.V. (Cultural-political Association), a panel of 38 expert judges chose 22 nominees from the 104 submissions for the 12th European Cultural Brand Award representing the fields of culture, business and media, at the Tagesspiegel publishing complex in Berlin on September 29th. The award ceremony will be hosted in conjunction with the Cultural Brands Gala “Night of Cultural Brands” on November 9th 2017 at the Wintergarten Varieté in Berlin. A total of 500 guests from the worlds of business, culture, politics and  media have been invited to attend. Prizes will be awarded for the best marketing strategies deployed by cultural providers, for the most creative culture sponsoring investments into culture, the most innovative education programs and the most dedicated culture managers of the year.

The judges nominated the following candidates:

For the prize European Cultural Brand of the Year 2017 the panel nominated the Guggenheim Museum Bilbao, ORF Radio Österreich 1 (Austrian radio station) and Kampnagel – Internationale Kulturfabrik GmbH.

The following have a chance to be recognized as the European Trend Brand of the Year 2017: The Silk Road Symphony Orchestra (CALLIAS FOUNDATION), Ulm Stories – Geschichten einer Stadt (A Town’s Stories; Interactive Media Foundation) and the Kulturzug (Culture Train) Berlin – Wroclaw// Breslau (Deutsch-Polnische Gesellschaft Berlin e.V.).

The potential winners of the award European Cultural Manager of the Year 2017 award are Frances Morris (Director of the Tate Modern, London), Eliad Moreh-Rosenberg (Curator and Director of the Yad Vashem's Art Department), Christoph Lieben-Seutter (General Director of the Laeiszhalle and of the Elbphilharmonie, Hamburg) as well as Prof. Gereon Sievernich (Director of the Martin Gropius Bau).

The judges’ nominations for the category European Cultural Investor of the Year 2017 went to the Würth Group, Alfred Kärcher GmbH & Co. KG and the Wilo Foundation.

Leeuwarden Friesland (European Capital of Culture 2018), Van Gogh Europe and #urbanana (Tourismus NRW e.V.) received nominations for the European Cultural Tourism Region of the Year 2017.

Their nominations in the category European Education Program of the Year 2017 will give these organizations a reason to celebrate: The Flying Steps Academy, the Daetz Foundation – Institute for Intercultural Knowledge and Communication as well as the Paläon – Research andAdventureCenter.

The following are in the finals for the award offered for the German speaking parts of Europe – the Prize for Urban Culture: Zukunftslabor Kultur (Future Laboratory Culture; Culture Department of the State Capital of Stuttgart), 250 Jahre Goldstadt Pforzheim (The Gold City of Pforzheim Celebrates 250 Years; City of Pforzheim) as well as the FESTIVAL OF LIGHTS LEIPZIG (Leipzig Tourismus und Marketing GmbH)

During the “Night of Cultural Brands,” the award winners in the respective categories will receive the AURICA, a 23 centimeter tall waxed bronze statute. AURICA is a Romanian girl’s name, which stands for “The Golden One”. The name is a combination of everything humankind covets so much: Aura, aurum and eureka. Moreover, the sculpture is a symbol for the excellence, attractiveness and diversity of the European culture market and a synonym for the valuable communications work of European cultural providers as well as the outstanding commitment of the sponsors in European Culture. The European Cultural Brand Award receives funding from 43 business partners, including premium partners Sparkassen Group, Der Tagesspiegel, ARTE Magazin, BayerKultur, Deutsche Welle, Kulturplakatierung, HORIZONT and Berlin Partner für Wirtschaft und Technologie. Funding for the  AURICAs is provided by SecuritasAB.


Press relations: Causales - Gesellschaft für Kulturmarketing und Kultursponsoring mbH,
Managing Director Hans-Conrad Walter, Bötzowsraße 25, 10407 Berlin,  Germany,
Tel.: +49 (0)30 53 214-391, mobile: +49 (0) 152 54 216 517,


Press release October 29, 2015

Young Euro Classic secures the “European Culture Brand of 2015” title

The awards ceremony for the European Cultural Brands  Awards was hosted on October 29 in Berlin

Young Euro Classic and its Peace Orchestra received the “European Culture Brand of 2015” award. On the occasion of the 10th anniversary of the Cultural Brands Awards this years award winners were honored tonight at the “Night of Cultural Brands.” The ceremony was attended by 550 guests representing cultural institutions, businesses, politics and the media at the “TIPI am Kanzleramt in Berlin .” Other category awards were bestowed upon the Tonhalle/IGNITION, the City of Hamburg, Mercedes-Benz Bank AG, Basel/ Culture Unlimited, Märchenland – German Center for the Fairy Tales Culture as well as Hedy Graber.

Each summer, the festival of the world’s best youth orchestras – the “Young Euro Classic” has been hosted in Berlin for the past 16 years. On 18 concert nights, excellent young musicians between the age of 18 and 28 from more than 40 nations play for more than 25,000 patrons. The target group comprises young and old fans of classical music and also those not familiar with the genre. The festival defines itself as a utopian societal and community model for harmonious and functional communal living. It is a commitment to Europe, peace and international understanding. By initiating unique projects that allow musicians with artistic and political ambitions to meet, Young Euro Classic has intensified and proliferated the efforts to establish new bi- and multi-national youth orchestras in the classic music genre. The Young Euro Classic Peace Orchestra, for instance, was founded in 2015: On August 23, 73 young Russians, Ukrainians, Armenians, Turkish musicians and Germans performed Beethoven’s Symphony No. 9 under conductor Enoch zu Guttenberg and the auspices of Frank-Walter Steinmeier.

The panel of 29 expert judges representing businesses, polticis, culture and the media, chaired by Prof. Oliver Scheytt, president of the German Culture Policy Society (Kulturpolitische Gesellschaft e.V.) , honored several other award winners that evening:

The “Culture Manager of 2015” award went to Hedy Graber, Head of the Culture and Social Services Division of the Swiss Migros Cooperative Association.

The title “European Trend Brand of 2015” was bestowed upon thee Junge Tonhalle/ IGNITION (Düsseldorf)

The City of Hamburg’s municipal marketing department won the "City Brand of 2015" award.

Based on the example of the COLOURS – International Dance Festival (Stuttgart), the Mercedes-Benz Bank AG was recognized for its many years of involvement and was lauded as the “European Culture Investor of 2015.”

The title “European Culture Tourism Region of 2015” went to Basel/ Culture Unlimited.

The judges recognized the programs offered by Märchenland – Deutsches Zentrum für Märchenkultur (Berlin) by bestowing the “European Education Program of 2015” award upon the organization.

A total of 99 applications in seven categories participated in or were proposed for the 10th Cultural Brands Awards Contest. The 10th Cultural Brands Awards ceremony was the highlight of the CultureInvest Congress hosted at the Publishing House of the Tagesspiegel on the Askanische Platz on October 29 and 30, which is considered the industry event for culture marketing and investment. The Cultural Brands Award is made possible by RSM Verhülsdonk, the BMW Group, the Tagesspiegel, arte-Magazin as well as – for the first time – by the Deutsche Welle and 33 other partners.

Press liaison: Hans-Conrad Walter, Managing Director Causales GmbH; Bötzowstr. 25, 10407 Berlin; Tel.: 0049-030 53 214 391; Mobile: 0152-542 165 17; As of October 30, 10 am, this press release as well as press photos will also be available for download online at