"Structural change begins in the mind, the rest is craftsmanship!" Prof. Hans-Peter Noll, Chairman of the Board, Zollverein Foundation
Industrial areas are the ideal projection screen for creative and sustainable ideas within the context of social change. With the ongoing transformation process of the industrial society towards a creative service society, they are charged with a new dimension of meaningfulness. It is precisely these industrial locations that exert a strong attraction on the creative industries and cultural organisers. The process of successful development is based on continuous urban planning in the area of conflict between classified heritage structures and new ideas. Here is a platform for finding an answer to the question of how to reconcile the divergent goals of heritage protection, urban development, creative industries, cultural education and new architecture. At this track, renowned experts will show how former industrial sites are developing into true power houses of the creative economy and creative locations of the future, which create unique, charismatic places in Europe through the preservation of history, the commitment of cultural providers, the revitalisation through cultural events and the settlement of creative service providers.
November 7, 2019, 11:00 am – 5:30 Uhr pm, hall 2 Umformerhalle
10:00 - 10:45 Uhr
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Grand Opening Session in hall 12 with keynote speaker Prof. Ulrike Guérot
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10:45 - 11:00 Uhr
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Coffee break & networking
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11:00 - 11:45 Uhr Impuls
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Erlebnis Zollverein. Chancen und Grenzen der Vermittlung eines UNESCO-Welterbes der Menschheit Experience Zollverein. Opportunities and limits of conveying a UNESCO World Heritage to humanity
Prof. Heinrich Theodor Grütter, Director Ruhr Museum
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11:45 - 12:00 Uhr
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Coffee break & networking
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12:00 - 12:30 Uhr |

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Empowering citizens to improve urban spaces through culture and creativity (engl.)
Beth Powell, Managing Director Creative City, Manchester
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12:30 - 13:00 Uhr |

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Rijeka 2020: a new life of industrial heritage (engl.) Rijeka 2020: industriellem Erbe ein neues Leben einhauchen
Ivan Šarar, Head of the Department of Culture at the City of Rijeka and the President of RIJEKA 2020 Supervisory Board
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13:00 - 14:00 Uhr
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Lunch break
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14:00 - 14:30 Uhr |

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Der Mensch als Industriepalast. Das Deutsche Hygiene-Museum und die 4. Sächsische Landesausstellung The human as industrial palace. The German Hygiene Museum and the 4th Saxon State Exhibition
Anja Sommer, German Hygiene Museum, Department Cooperation
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14:30 - 15:00 Uhr |

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Glück auf! Ferropolis wandelt Landschaft Glück auf! Ferropolis transforms scenery
Thies Schröder, Managing Director Ferropolis GmbH
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15:00 - 15:15 Uhr
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Coffee break & networking
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15:15 - 16:15 Uhr |
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Diskussion "Die Herausforderungen der Belebung von Industriearealen" Discussion “The challenges of the revival of industrial areas”
Beth Powell, Creative City Manchester; Ivan Šarar, City of Rijeka; Anja Sommer, Deutsches Hygiene-Museum; Thies Schröder, Ferropolis GmbH; Marcin Stańczyk, Deputy Chief Promotion Department City of Katowice
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16:15 - 16:30 Uhr< |
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Coffee break & networking
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16:30 - 17:15 Uhr |
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The Zone of Culture - Transformation Icon of Kateowice (engl.)
Marcin Stańczyk, Deputy Chief Promotion Department City of Katowice
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17:15 - 19:00 Uhr |
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Meet & Match in hall 5 Culture meets business, business meets culture, for all those who don't want to go to their hotel between the first day of the Congress and the presentation of the European Cultural Brand Awards.
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Subject to change without notice.
The Opening Session of the 11th CultureInvest Congress takes place at 10 am. A change in tracks is possible during the breaks.
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