"You should not run after money; you have to meet it half-way."
Aristotle Onassis
What benefits await companies that pursue sponsorship partnerships with cultural providers? How can cultural providers professionalize their sponsorship offerings and market them nationally? Cultural sponsorship is a part of brand management at enterprises and an important pillar of cultural funding. The reasons include not only "tight budgets", but also the fact that companies have recognized the opportunity to benefit from cooperation with cultural providers. Today cultural sponsorship mostly goes far beyond the mere exchange of money, goods and services, and marketing support services. The aim is to create rather sustainable, durable and reliable partnerships in which cooperation at the level of content generates a valuable experience for both sponsor and sponsored. Professional marketing concepts, qualified sponsorship offers with economic parameters and a good network of relationships lead to success in the cultural sponsorship market.
The following are some speakers and discussants:
- _Prof. Dr. Manfred Bruhn, Gründer, Gesellschafter und Präsident des Verwaltungsrates der Prof. Bruhn & Partner AG
- _Svenja Kluckow, Mercedes-Benz Bank
- _Referenten des Forum für Kultur und Ökonomie (Nestlé, UBS)
The following events will be devoted to this topic:
- _three lectures by renowned speakers moderated by Jean-Baptiste Felten (Fachverband für Sponsoring e.V.)
