The Cultural Brand Awards were created in 2006 and took place for the 16th time in 2021. Europe's most advanced cultural prize is awarded by a 40-member jury of experts in eight competition categories to cultural providers, investors and tourism regions. The prize sculpture Aurica®, awarded for the fifth time in all categories, stands for the excellence, attractiveness and openness of the European cultural market and symbolizes the valuable mediation work of European cultural providers and the outstanding commitment of European cultural investors.
