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Interview

Cultural Brands Inventor Hans-Conrad Walter

Hans-Conrad Walter, founder and managing partner of Causales - Gesellschaft für Kulturmarketing und Kultursponsoring talks about the invention of the cultural brand on the occasion of the "Night of Cultural Brands" hosted during the 10th  Cultural Brands Awards at the “TIPI am Kanzleramt” in a Deutsche Welle broadcast of October 29, 2015