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FINAL DEBATE of the 11th CultureInvest! Congress


In the context of the cooperation with Kulturpolitische Gesellschaft (National cultural development organization) and WDR3, the CultureInvest! Congress' final debate "TRANSFORM THE EUROPEAN CULTURAL MARKET" takes place with renowned speakers and experts from culture, economy and politics. All participants of the congress are invited to participate in this lively debate on the future perspectives of the cultural market. The final forum will be recorded by the WDR3.

Pop democracy or Euro punk? Europe is a multifaceted community of values with cultural radiance and magnetism at the same time. The manifold, quite contradictory values are the humus of our cosmopolitan, tolerant European culture that guarantees artistic freedom. But trade and economics did also contribute to the unification of the Continent, while religious fanaticism, nationalism and wars have divided it. The founding of the Montan Union, the European Community for Coal and Steel, as the economic basis for a modern, united Europe, as well as the transformation process of the industrial society into a creative service society and the future-oriented impulses for a post-national democracy are important milestones for a democratic Europe of its citizens. What political responsibility do the individual cultural players have within the European development and unification process?

Unleash or control? The European cultural market is a heterogeneous growth market, consisting not only of cultural providers and audiences. This specific market is influenced by cultural policy decisions. The cultural and creative industries make it economically more efficient, cultural marketing makes it more visible, digitalisation makes it smarter and cultural tourism makes it more vibrant. By a more advanced cultural education it secures its audience in a sustainable way. The cultural market cannot be compared with any other markets due to the impact of the indispensible public funding. It cannot merely be viewed and evaluated from a commercial point of view. Success in the holistic sense requires exchanges at the cultural, economic and academic levels as well as more intensive European cooperation between the individual market segments and their players. What cultural-political, economic and fiscal framework terms does the cultural market need in order to develop its potential?

Preserve and develop. The UNESCO World Heritage Zollverein with its 100 hectare listed historic site is an icon of the coal age, a tourist attraction, an educational campus and a growing power plant of the cultural and creative industries. The Zollverein Foundation has the task of preserving the industrial monument and at the same time turning it it into a viable future location of culture. This task is a great challenge and proves to be extremely complex in practice: maintenance and operation, cultural attractiveness and location mediation, preservation in accordance with the statutory heritage regulations as well as restoration and structural development of the World Heritage Site must be harmonised. The settlement of artists, museums, creative industry companies and the Folkwang University of the Arts with its Design Department are all elements of a Zollverein master plan based on the  associated principle of "preservation through conversion". This master plan was largely completed by the end of 2018 and is currently being updated. What are the advantages of this cultural transformation process for the location, the environment and the individual players? How can success be passed on to other locations and what can Zollverein learn for its future from other locations in Europe?

Michelle Müntefering (requested)

Michelle Müntefering is a journalist and politician (SPD). She was a member of the party executive committee in North Rhine-Westphalia from 2004 to
2014. Since March 14, 2018, she has been Minister of State (Parliamentary State Secretary) for International Cultural and Educational Policy at the Federal
Foreign Office.



Prof. Dieter Gorny

Prof. Dieter Gorny is a German media manager, lobbyist and musician. He was one of the four artistic directors of the RUHR.2010 - European Capital of Culture
and subsequently became managing director of the European Center for Creative Economy (ECCE), founded as the institute of RUHR.2010.



Prof. Dr. Hans-Peter Noll

Prof. Dr. Hans-Peter Noll is Chairman of the Zollverein Foundation and General Manager of the UNESCO World Heritage Zollverein, graduate geographer and major real estate developer as well as ambassador of the Ruhrgebiet.



Dr. Hagen Lippe-Weißenfeld

Dr. Hagen Lippe-Weißenfeld is a board member of the Kulturpolitische Gesellschaft, business economist, entrepreneur, cultural manager and passionate networker. Since 2016, Hagen Lippe-Weißenfeld has been managing director of Meyer Architekten GmbH and managing partner of ProjektSchmiede GmbH.


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