The webpage for cultural marketing & cultural sponsoring

Topic K. Ticketing Innovations

“The Future is already here – it is just not evenly distributed.” William Gibson, Science Fiction Writer

It doesn't have to be necessarily the Copernican Revolution. The principle of change may have an invigorating effect even on a small scale. Those who dare to look beyond their own horizons will be able to help shaping the future. In this forum you will gain insights into the variety of possible actions of different cultural institutions, as they all have a common goal: to improve customer relations and increase visitor numbers and revenues, also by using artificial intelligence in the search for special moments for the customers' experience. CTS EVENTIM opens the forum with a lecture on the transformation taking place today. Renowned speakers will help you set the course for the digital world of the cultural industry and open up new horizons in customer acquisition and retention.

November 8, 2019, 10:00 am – 3:15 pm, hall 2 Schalterhalle

10:00 - 10:45 Uhr


Digitale Transformation – Prozesse, Strategien & Handlungsfelder für Kulturbetriebe
Digital transformation – processes, strategies and fields of action for the cultural sector

Prof Dr. Lorenz Pöllmann, 
HMKW University of Applied Sciences for Media, Communication and Management


10:45 - 11:00 Uhr



Coffee break & networking

11:00 - 11:30 Uhr


Kundenbindung mit 'Mein Konzerthaus' – Umsetzung einer digitalen CRM-Strategie
Customer loyalty with “Mein Konzerthaus” – the implementation of a digital CRM strategy

Martin Redlinger, 
Konzerthaus Berlin, Director Marketing and Sales

11:30 - 12:00 Uhr


Subscriptions – The Foundation of a Wellfunctioning Arts Organization (engl.)

Magnus Still, 
Managing Director StillArt

German arts organizations have regained the trust in subscriptions over the last years. Many organizations improve the numbers. Some are even sold out throughout the season.
But what do you need to know about the foundations to be successful with ubscriptions? How do you get started? And what are the core marketing methods you should focus your energy and money on?

12:00 - 13:00 Uhr



Lunch break

13:00 - 13:30 Uhr


Dynamic Pricing – Erlösoptimierung im Live Entertainment
Dynamic Pricing – revenue optimization in Live Entertainment

Sönke Scobe, 
Stage Entertainment, Analytics & Optimisation Director

13:30 - 14:00 Uhr


Kampagnen Management – Individuell, persönlich – und automatisiert
Campaign Management – individual, personal – and automated

Stefanie Giljum, 
CTS EVENTIM Solutions GmbH, Senior Lead Campain Management

14:00 - 14:15 Uhr



Coffee break & networking

14:15 - 14:45 Uhr


IT-Security und Ticketing – Im Spannungsfeld von High Demand OnSales, Bots und zufriedenen Kunden
IT-Security and Ticketing – In the field of tension of High Demand OnSales, bots and satisfied customers

Christoph Bodi, 
Managing Partner CTS Eventim Solutions GmbH

14:45 - 15:15 Uhr


Finding ‘Moments’ – how analytics and machine learning can tell you how to improve your business and create amazing customer experiences (engl.)

Martin Gammeltoft, 
Vice President Activity Stream

The session will give examples of how data can be a powerful tool for better sales and  marketing, and how a better customer understanding can enable amazing customer experience and build loyalty. The session describes how data can be connected across systems and analyzed in real time, and examples of applied AI in culture are shown.

15:15 - 15:30 Uhr



Coffee break & networking

15:30 - 17:00 Uhr



FINAL DEBATE in hall 12
"Transform the European Cultural Market"

Subject to change without notice.

A change in tracks is possible during the breaks. 
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