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Topic B. Cultural Entrepreneurship

„Cross-section of two worlds: creativity is the basis of both artistic expression and entrepreneurial success."  Konrad Pochhammer, Managing Director RSM

Alongside artists, cultural entrepreneurs are the most important innovators in the cultural market and in the creative industries. With their products or services, they make a significant contribution to cultural change in the European cultural market. This is not only about recognition and fame, but also about appropriate financing models to develop sustainable returns. The economisation of art and culture is often associated with the claim to sustainability without public funding. Especially small operators who want to take the step into independence in the cultural sector face a host of challenges. At this track,cultural and economic experts will be displaying a unique transfer of knowledge for choosing the right form of business, raising capital or dealing with tax issues. With practical examples, they show how an idea can become an entrepreneurial reality and thus a market success.

November 7, 2019, 11:00 am – 5:30 Uhr pm, hall Erich Brost-Pavillon

10:00 - 10:45 Uhr



Grand Opening Session in hall 12
keynote speaker Prof. Ulrike Guérot


10:45 - 11:00 Uhr



Coffee break & networking

11:00 - 11:45 Uhr


Challenges of Entrepreneurship in an Uncertain World (engl.)
Herausforderungen des Entrepreneurships in einer unsicheren Welt 

Michael Heinz, 
Future Strategist

This presentation looks at two aspects or dimensions of cultural entrepreneurship.
The first dimension describes the various functions and roles of being or becoming a successful entrepreneur. What, in general, does an entrepreneur do? Dealing with ambiguity, uncertainty, risk-taking and problem-solving. All these functions are assumed in order to produce business value for which a price can be set and consumers or institutions have a need for (a market exists).
Furthermore, entrepreneurs must develop a strong vision and build a solid business plan along with a strategy in order to pave the way forward and implement the respective ideas. Implementing plans to organise people, capital and other resources. And, ideally speaking, being always on the watch for changes and adapting respectively, honoring the course of reality.
The second aspect zeroes in on the new type of cultural entrepreneurs who are functioning as change agents and are producing or providing some sort of cultural value. How does this compare to social entrepreneurship. And, In order to be successful in this dramatically complex world, entrepreneurs must not only be bold and visionary but also highly competent, skillful and curious in the adaptation of new technology and collaborative ways of working together (picking the brains of like-minded people). There can be an overlap between cultural and social entrepreneurship. 

11:45 - 12:00 Uhr



Coffee break & networking

12:00 - 12:30 Uhr



Rechtliche Aspekte der Unternehmsgründung - was ist zu beachten?
Legal aspects of business creation – what do you need to know?

Konrad Pochhammer, 
Managing Director RSM GmbH

12:30 - 13:00 Uhr


Rechtsschutz für Investition in Kreativität & digitale Innovation
Legal protection for investments in creativity & digital Innovation

Dr. Mandy Risch-Kerst, 


13:00 - 14:00 Uhr



Lunch break

14:00 - 14:30 Uhr


The Minimum Viable Team - Warum es ohne ein funktionierendes Team auch keine außergewöhnlichen Ergebnisse gibt
The Minimum Viable Team – Why there are no extraordinary results without a working team

Klaus Haasis,
ask klaus!, Innovation Coach - Startup Mentor - Business Angel

14:30 - 15:00 Uhr

© Ricardo Wiesinger
   © R. Wiesinger


Mannheim Culture Living Lab. Die Förderung von Cultural Entrepreneurship in Mannheim
Mannheim Culture Living Lab. The promotion of Cultural Entrepreneurship in Mannheim

Dr. Matthias Rauch,
mg: mannheimer gründungszentren gmbh, Head of Cultural Urban Development

15:00 - 15:15 Uhr



Coffee break & networking

15:15 - 15:45 Uhr


Innovation neu denken - Kreativwirtschaft wird Teil der Innovationspolitik Europas
Rethinking innovation – creative industries becomes part of Europe’s innovation policy

Bernd Fesel,
Direktor European Creative Buiness Network

15:45 - 16:15 Uhr

    ©Felix Rabas


Lasst uns aufbrechen raus in die Welt
Let’s go out into the world

Matthias Bohm, 
Founder and Managing Director Grubenhelden GmbH

16:30 - 17:15 Uhr



Discussion with selected speakers

17:15 - 19:00 Uhr



Meet & Match in hall 5
Culture meets business, business meets culture, for all those who don't want to go to their hotel between the first day of the Congress and the presentation of the European Cultural Brand Awards.

Subject to change without notice.

The Opening Session of the 11th CultureInvest Congress takes place at 10 am. A change in tracks is possible during the breaks.
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