The webpage for cultural marketing & cultural sponsoring
10th CultureInvest Congress

E. Digitalisation

The digitisation of art and culture in the 21st century enables broad target audiences to access unique, virtual worlds. It enables immersive forms of communication, which, due to their aesthetic and innovative formats, "immerse" visitors more deeply and bind new target groups. Smart digital marketing solutions and the orchestrated use of suitable social media channels are important conduits in this regard. Another essential component of digital transformation in the cultural sector is digital process optimisation within individual software solutions for event planning, personnel management, marketing and efficient ticket solutions. The future challenge for culture providers is thus not only to develop digital aesthetics and marketing, but also to establish digital software solutions.

Participants at the leading forum for cultural providers and cultural sponsors can expect exciting keynote speeches from cultural experts, lively discussion rounds, and some practical examples of success in the following concurrently-conducted forums: Transformation, Capital city of Culture, Cultural Buildings, Cultural Tourism, Cultural Education, Industrial Culture, Cultural Sponsoring, Cultural Brands, Urban Culture and Digitalisation, and in the emotional closing forum, Conducting & Leading. The central theme in all the forums at the 10th CultureInvest! Congress is positive interaction between aesthetics and efficiency.

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Program flyer (in German) for the CultureInvest! Congress 2018 for download!