The webpage for cultural marketing & cultural sponsoring

A. Capital city of Culture

The European Union has been promoting cultural exchange inEuropefor over 30 years with the "European Capital of Culture" award. Competing cities are evaluated on the basis of their individual aesthetics, which they develop with a great deal of creativity in order to secure their urban identity. Even if these cities aren't chosen to be the Capital of Culture, processes are set in motion that help the city and the surrounding area to flourish, and offer solutions for the future. Once a Capital of Culture, always a City ofCulture- this aesthetic positioning sustainably promotes community spirit, strengthens citizens' identification with their city and also has an impact on economic development.

Participants at the leading forum for cultural providers and cultural sponsors can expect exciting keynote speeches from cultural experts, lively discussion rounds, and some practical examples of success in the following concurrently-conducted forums: Transformation, Capital city of Culture, Cultural Buildings, Cultural Tourism, Cultural Education, Industrial Culture, Cultural Sponsoring, Cultural Brands, Urban Culture and Digitalisation, and in the emotional closing forum, Conducting & Leading. The central theme in all the forums at the 10th CultureInvest! Congress is positive interaction between aesthetics and efficiency.

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Program flyer (in German) for the CultureInvest! Congress 2018 for download!