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Award-worthy Culture

The Cultural Brands Award exists since 2006 will be bestowed this year for the elefenth time. A renowned jury from culture, business and media will honor in seven different categories the best marketing strategy of cultural institutes, special finance- and sponsoringconcepts as well as the culture manager of the year. The award is the most important prize in the cultural businnes. Hans-Conrad Walter, founder of Causales GmbH, tells you why the marketing of art and culture is important.

The report can be found at: http://info.arte.tv/de/preisverdaechtige-kultur

arte Journal, November 3rd, 2016