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Jochen Tack

Jury of the 13th European Cultural Brand Award © Jochen Tack

NIGHT OF CULTURAL BRANDS

Panel of Expert Judges nominates 24 Applicants for the European Cultural Brand Award 2018, among them the Municipality Tirana

The shortlist for the European Cultural Brand Award 2018 is complete. Under the chairmanship of Prof. Dr. Oliver Scheytt, President of the Kulturpolitische Gesellschaft e.V. (Cultural-political Association), a panel of 39 expert judges chose 24 nominees from the 99 submissions for the 13th European Cultural Brand Award representing the fields of culture, business and media, on September 27th. The award ceremony will be hosted within the Cultural Brands Gala “Night of Cultural Brands” on November 12th 2018 at the Radialsystem in Berlin. A total of 500 guests from the worlds of business, culture, politics and media have been invited to attend. Prizes will be awarded for the best marketing strategies deployed by cultural providers, for the most creative culture sponsoring investments into culture, the most innovative education programs and the most dedicated culture managers of the year.

European Cultural Brand of the Year 2018

    

jazzahead! – MESSE BREMEN M3B GmbH
"jazzahead!” is a brand that is renowned and world-famous in the truest sense of the word. What started in 2006 as a trade fair has morphed into the world's most important meeting place for the international jazz scene to this day. 40 showcase concerts, a gala concert and a club night in 30 venues bring the brand's character to life. The clear line of the jazzahead! brand is reflected throughout the entire marketing spectrum: corporate design at all levels and brand recognition distinguish communication. 

H.M. Queen Silvia

    

Staatliche Kunstsammlungen Dresden
With its 15 museums and four institutions, the Staatliche Kunstsammlungen Dresden (Dresden State Art Collections) are one of the oldest, largest and most prominent museum consortia in the world. The museums and institutions of the Staatliche Kunstsammlungen are famed, visited and oriented in different ways and have very diverse target groups and tasks. Together, however, they are more than the sum of their respective components. As the world's leading universal museum, their encyclopaedic collections represent a cosmos of global art and cultural history.

    

Stiftung Zollverein
Hundreds of mines extracted coal in the industrialRuhrarea, but only one was declared a UNESCO World Heritage Site. Since 2002, the old mining complex has been transformed into a future location for culture, business and education in accordance with the principle of "preservation through conversion". The "Zollverein" umbrella brand is a beacon for theRuhrregion and a "place of change" both as a cultural tourist attraction and a location of the future.

 

European Trend Brand of the Year 2018

    

#letsmuseeum
#letsmuseeum is one of the pioneering projects of the Swiss cultural market. The guides are charismatic individuals who are lay scholars in the field of museum education, but have a great passion for art and museums. They inspire visitors with an unconventional, fast-paced walk through the museum, peppered with personal anecdotes. In this way letsmuseeum taps into new audiences for the museum landscape of Switzerland. 

    

Faust Festival Munich 2018
Munich was in FAUST fever for half a year. The aim of the festival was to bring the various interpretations of Goethe's most famous drama closer to the general public - with the help of more than 230 cultural partners of all formats and genres, who independently designed the festival's programme. The initiators managed to give the Faust Festival a high recognition value, combining the classical with the modern based on its innovative aesthetics. 

H.M. Queen Silvia

    

Kunstkraftwerk Leipzig GmbH
With the Kunstkraftwerk, the city of Leipzig owns a new extraordinary cultural site, a hotspot for new media art. The Kunstkraftwerk ("Power Station of the Arts") specialises in immersive multimedia works of art that correspond impressively with their industrial environment. The largest video projection system in Germany provides for cross-spatial experiences. Works of art by da Vinci, Botticelli and Hundertwasser come alive in animated digital paintings. 

European Cultural Manager of the Year 2018

H.M. Queen Silvia

    

Amelie Deuflhard (director of the Kampnagel in Hamburg)
Amelie Deuflhard has played a decisive role since the mid-1990s in shaping the international independent scene of the performing arts. During her time in Berlin and later in Hamburg, she has established an extensive network of artists, curators, festivals, media, theatres, sponsors and academics, from which the scene benefits on a lasting basis. She consistently pursues her vision of breaking down the "art temple", the middle-class educational notion of theatre, understanding theatre as a laboratory for new forms and experimental arts. and Hundertwasser come alive in animated digital paintings. 

H.M. Queen Silvia

    

Barrie Kosky (director of the Komische Oper Berlin)
Barrie Kosky has been artistic director and producer-in-chief of the Komische Oper Berlin since the 2012/13 season. Kosky is one of the most vivacious contemporary opera directors. With his experimental artistic handwriting as artistic director of the Komische Oper, he has managed to bring back the opera genre into the limelight of a young audience. At the end of his first season, the Komische Oper Berlin was voted “Opera House of the Year” by the magazine Opernwelt. In 2016 he was named “Opera Director of the Year” in the same poll. 

H.M. Queen Silvia

    

Shermin Langhoff (director of the Maxim-Gorki-Theater Berlin)
In 2008 Shermin Langhoff founded Ballhaus Naunynstrasse in Berlin’s Kreuzberg district and with her work established the concept of “post-migrant theatre”, which has since become a constant in the social debates about Germany as a country of immigration, frequently studied as a concept in academia. In 2013 Shermin Langhoff moved to the Maxim Gorki Theater Berlin as artistic director. In 2015, the Maxim Gorki Theater was one of the first winners of the new German Federal Theatre Prize. 

European Cultural Investor of the Year 2018

H.M. Queen Silvia

    

AVL Cultural Foundation GmbH
Since its foundation in autumn 2007, the A-V-L CULTURAL FOUNDATION has been committed to promoting activities and projects at the intersection of art, science and technology. In addition to the focus on art & science, the AVL CULTURAL FOUNDATION supports a broad range of visual arts, new media art, digital art, sound art, music, dance theatre and interdisciplinary projects. Special attention is being paid to promoting young talent. 

H.M. Queen Silvia

    

BMW Group
Whenever the BMW Group engages with culture, it unreservedly focuses on the freedom of creative potential, a freedom that in the arts is just as much a guarantee for groundbreaking works as it is for the most important innovations in a successful business enterprise. With this philosophy of "Good Corporate Citizenship", BMW has established more than 100 long-term,sustainable cooperations worldwide, promoting them enduringly as partners.  

H.M. Queen Silvia

    

Erste Group Bank AG
The Erste Bank's MehrWERT sponsoring programme for the extensive networking of existing structures and partnerships has been in existence since 2011 as an added value principle that ultimately benefits the public. The MehrWERT sponsoring programme - Vermehrt Schönes! "More beauty! - is a commitment to social responsibility and beyond that to values that the company considers worthy of promotion and support. 

European Education Program of the Year 2018

H.M. Queen Silvia

    

enviaM - Musik aus Kommunen / Music from municipalities
The promotion of young talent in the field of classical music is a special challenge. It is implemented through the enviaM commitment called "enviaM – Musik aus Kommunen“, a music school competition targeting the ensembles of the regional music schools. In this multi-level ensemble competition, young musicians demonstrate their skills. Through special exercises and communication as well as interaction with experienced musicians, the young people receive further training outside the music schools. an Federal Theatre Prize. 

H.M. Queen Silvia

    

MUTIK gGmbH
As a partner company of the Mercator Foundation, MUTIK creates nationwide network projects in the field of cultural education in schools. Enabling all children to experience art and culture is a task to which MUTIK is passionately committed: art and culture encourage children to get involved in new things and to become actively involved in society. To achieve this goal, MUTIK develops projects and implements them with partners from education, culture and politics. 

H.M. Queen Silvia

    
Staatliches Museum Schwerin
Visitors to the Staatliches Museum Schwerin in northern Germany can learn how people with mental or spiritual disabilities perceive works of art. Interested disabled people are trained by museum education specialists in workshops over a period of six months to become cultural tour guides: an idea that exemplifies how inclusion can succeed in the cultural world - for the benefit of all. 
 

European Cultural Tourism Region of the Year

H.M. Queen Silvia

    

Tourismus Marketing GmbH Baden-Württemberg "Kleinstadtperlen"
"Kleinstadtperlen" - small town jewels - is a cooperation project between Tourismus Marketing GmbH Baden-Württemberg and the 12 Chambers of Industry and Commerce, which among other things endeavour to preserve the inner cities as multifunctional habitats. The project focuses on "narratives that can be re-lived", cultural offerings, sights, retail, gastronomy and events. It’s a conscious demarcation from the mainstream and the tourist destinations of the large cities and natural landscapes. 

H.M. Queen Silvia

    
Municipality Tirana
Tirana and its surrounding area offer endless options for people enthusiastic about an extraordinary nature, history, gastronomy and adventure. The Albanian capital's latest major cultural achievement, the monumental work of art "REJA - The Cloud", is particularly noteworthy: a 350 square metre pavilion that invites the city, its residents and visitors to engage in cultural exchange during the 7-day REJA Festival and at many other events in the city. The current Lord Mayor, Erion Veliaj, has played a key role in the transformation of the Albanian capital thanks to his ability to mediate permanently between the city administration, the creative artists and the inhabitants of the city - winning them for a vibrant urban culture. 

H.M. Queen Silvia

    

Trier Tourismus und Marketing GmbH
The year 2018 sees the 200th anniversary of the birthday of Karl Marx. A good occasion to make Marx a theme for his native city of Trier; not a simple subject by any means: after all, Marx is also seen as a politically irritating figure. There have been heated debates in which form the impact of Marxism should be assessed today. Various organizations and institutions have hosted controversial panels, conferences and lectures in Trier, Marx’s birthplace.

Prize for Urban Culture 2018

H.M. Queen Silvia

    

Bielefeld Marketing GmbH: The "Bielefeld City Brand”: a call to join in
Bielefeld Marketing sees itself as a driving force for Bielefeld. Identifying and promoting good ideas for the city: This is what "Deine Fan-Aktion für Bielefeld" / your fan action for Bielefeld is all about - a new format for city marketing. With a creative project competition, citizens and institutions are actively involved in city marketing - in the right balance between leadership and participation.

H.M. Queen Silvia

    

City of Bremerhaven - Workshop for the Future
With the "Zukunftswerkstatt. BremerhavenKultur. 2027", City Department IV and the Kulturamt have launched a process in which the residents of Bremerhaven have agreed on how Bremerhaven's cultural development is to be shaped in the future with great participation of all. Numerous relevant topics are to flow into this project: questions of city identity, economic development, the educational landscape, integration. 

 

H.M. Queen Silvia

    
Stadt Krefeld, Stadtmarketing: Krefelder Perspektivwechsel
Since 2015,Krefeld's City Marketing has assumed the role of the "Urban Curator", which includes the "Krefeld Change of Perspective" initiative. By 2023, the city wants to develop into a big stage for creative engagement, understanding itself as an urban force field and laboratory. "Contemporary Urban Lab" involves activists from all strata of urban society, from the homeless to the chief executive officer, from the opera singer to the graffiti sprayer. 
 

European Prize for Media Culture 2018

H.M. Queen Silvia

    

crescendo
Since 1997 CRESCENDO has been one of the largest and most important cultural magazines inEurope. Since 2010 it is also the only premium magazine for classical music and lifestyle. With Crescendo TV, Crescendo Live and the Crescendo PremiumCD, the journal is constantly reinventing itself. In 2018, the magazine celebrates its 20th anniversary. Crescendo stands for a new narrative style for classical music and sees itself as a bridge builder for art and culture. 

 

H.M. Queen Silvia

    
ikonoTV
What if art, in general, were just as easy to experience as music? What if emotions were evoked first and then interpretation would follow? ikono TV offers people all over the world around the clock, 365 days a year, a free art stream on the Internet and on SmartTV. The programme takes the viewer on a journey into the arts of various cultures from all over the world and presents both contemporary and classic art.

 

    
 

H.M. Queen Silvia

    
JazzRadio Berlin
Germany's only 24/7 jazz music station is an independent commercial radio station licensed by Medienanstalt Berlin-Brandenburg. Its commitment to the jazz genre has been maintained despite a hostile market blockade. The private radio broadcaster presents a unified, mixed programming format throughout the day, including mainstream jazz and other popular jazz styles such as swing, latin and smooth jazz. 
 

 

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