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The webpage for cultural marketing & cultural sponsoring
12th Cultural Brand Award

Cultural Brand Award and Night of Cultural Brands 2017 Partners


Main Supporter

One of the main fundamental components of the identity of the Savings Banks is supporting German Art and Cultural projects financially. In particular, Savings Banks focus on local initiatives with high social and regional commitment. Providing about 130 million Euros for such projects, the Savings Banks Finance Group is Germany’s top non-governmental promoter of Art and Culture. In 2016 its 738 foundations and institutions distributed approximately 470 million Euros as donations and sponsorships to the Savings Banks Finance Group’s social commitment.

www.sparkasse.de

Premium Partners

        "                                                                                                                                                   

Berlin impresses – as a creative metropolitan area, as a hub for startups, and as an innovative technological and scientific location. Berlin is one of the most dynamic regions for business in Germany and Berlin Partners offers to promote trade, industry and technology for enterprises, investors and research institutions at this internationally attractive location.

www.berlin-partner.de

      

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees about 120 performances per year in music, theater, dance and art at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 800 seats, and a studio. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

 

Der Tagesspiegel provides daily background and analysis of politics, economy, culture, and Berlin. The newspaper's readers find its thorough research, independent reporting, and critical commentary compelling. For 70 years Tagesspiegel has remained true to its motto "Rerum cognoscere causas," which means "getting to the bottom of things." As the leading newspaper of the capital, Tagesspiegel is one of the most quoted newspapers in Germany. The KulturInvestKongress once again represents a perfect synergy for cultural commitment.

www.tagesspiegel.de

HORIZONT is the industry newspaper for marketing, advertising and media. Its subjects cover the full spectrum of modern marketing communication: from marketing concepts to the companies, trends and tendencies in agency business to developments in classical and non-classical media to the setting of agendas in the area of interactive media. As trade paper for the entire marketing community, HORIZONT reports weekly on all aspects of marketing communications.

www.horizont.net

Kulturplakatierung is a service company of the national cultural scene and event industry. If you would like to promote events and cultural in your region and bring cultural tourism on a growth course, then you have come to the right place! Our philosophy: visible locations, innovative formats, affordable campaigns.

www.kulturplakatierung.de

      

ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

 

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for in-depth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented six days a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx

 


Official Prize Sponsor

                                                          
                                    

Securitas serves a wide range of customers in a variety of industries and customer segments. Our protective services, developed together with our customers, are designed to incorporate a high degree of technology content. While manned guarding still represents the cornerstone of Securitas, we continuously work to develop our offering. This enables us to meet customer specific demands at a competitive price.

www.securitas.com


Category Partners

 

European Cultural Manager

HORIZONT is the industry newspaper for marketing, advertising and media. Its subjects cover the full spectrum of modern marketing communication: from marketing concepts to the companies, trends and tendencies in agency business to developments in classical and non-classical media to the setting of agendas in the area of interactive media. As trade paper for the entire marketing community, HORIZONT reports weekly on all aspects of marketing communications.

www.horizont.net

 

European Cultural Investor

Der Tagesspiegel provides daily background and analysis of politics, economy, culture, and Berlin. The newspaper's readers find its thorough research, independent reporting, and critical commentary compelling. For 70 years Tagesspiegel has remained true to its motto "Rerum cognoscere causas," which means "getting to the bottom of things." As the leading newspaper of the capital, Tagesspiegel is one of the most quoted newspapers in Germany. The KulturInvestKongress once again represents a perfect synergy for cultural commitment.

www.tagesspiegel.de

     

European Trend Brand

ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

European Cultural Brand

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for in-depth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented six days a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx

Prize for Urban Culture

Bundesvereinigung City- und Stadtmarketing Deutschland e.V. was founded in Berlin in 1996 and represents city marketing organizations from more than 275 cities across all of Germany The bcsd promotes and supports everyone who deals with city marketing in their work, and it partners with people in order to ensure vital functioning downtowns.
The Bundesvereinigung is not alone in its work to implement new, trendsetting ideas for cities: The bcsd organizes discussions about the networked city of the future and collaborative projects with partners. Many companies that focus on different areas, such as counseling and communication, urban design or marketing services, are connected to the bcsd as supporting members.

www.bcsd.de

 

European Education Program

Bayer Kultur is a trademark of Bayer AG. It has been an established part of the company since 1907. Originally founded to improve the quality of life of its employees, over the decades the department has developed a distinctive identity. Today it oversees about 120 performances per year in music, theater, dance and art at its performing arts center [Erholungshaus] in Leverkusen, which includes its own theater, concert hall with 800 seats, and a studio. Theatrical educational events for children and young people, workshops and the stART funding program complete the program and contribute to Bayer AG's sustainable commitment.

www.bayer.de

 

European Cultural Tourism Region

Kulturplakatierung is a service company of the national cultural scene and event industry. If you would like to promote events and cultural in your region and bring cultural tourism on a growth course, then you have come to the right place! Our philosophy: visible locations, innovative formats, affordable campaigns.

www.kulturplakatierung.de


Event Partners

About BMW Group’s Cultural Commitment

For almost 50 years now, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on contemporary and modern art, classical music and jazz as well as architecture and design. The BMW Group takes absolute creative freedom in all its cultural activities – as this initiative is as essential for producing groundbreaking artistic work as it is for major innovations in a successful business.

www.bmwgroup.com/culture

 

DIE DRAUSSENWERBER are the specialists for cultural promotion and local outdoor advertising in Berlin. Whether in the local neighborhood, in the “in” districts, around company locations or all around Berlin: with more than 50,000 advertising spaces on pillars, on street lights, in bus shelters and subway stations there is the right advertising space for every company and business. So Berlin knows what’s on.

www.draussenwerber.de

    

ESB is the most important networking platform for decision makers in sports, entertainment & marketing. ESB-Members benefit from extensive know-how & valuable contacts. Conferences, workshops and industry specific communication plus individual support are the main stages for your business development. ESB opens doors and creates value for your business.

www.esb-online.com

   

Under the name of locationportale Ltd, the leading online portals for venues, event locations and event service providers were developed in the most important German cities and metropolitan areas in 2007. With the name change to fiylo® (Find Your Location) in 2016, the merging of the individual city portals has been carried out to enable locations outside the metropolitan centers to increase their visibility on the internet and to enable a comprehensive research for event planners. fiylo® is free of charge and is focused on creating up-to-the-minute, multi-lingual presentations with its own editorial team and therefore provides exceptional data quality. By now, fiylo® is one of the most popular tools for event planners and event professionals.

www.fiylo.de

  

 

Origo creates coffee with an exceptional taste. The secret of that particular taste is the roasting process, of which the more detailed information is subject to secrecy. What is public, however, ist that the coffee beans are given more time to develop their unique taste, and while roasting, the beans are exposed to a an interplay of light and shadow. You can taste the variety of the day times and the quality!

www.origo-kaffee.de

 

As event decorators, the Party Rent Group is prepared to stage your next event with 19 locations in several countries. We do more than provide adequate equipment. We ensure the right atmosphere that accompanies the decorations by creating individualized concepts that stand behind each project and achieve communication goals by ensuring that the right message is emphasized. We draft ideas together with you for interior design concepts, visualize your ideas with CAD plans, and provide unique styles and rental equipment from high-quality brands. We also pay careful attention to the process of setting up and dismantling the decorations. Everything fits together, and everything comes from one source - Party Rent!

www.partyrent.com

     

Tablecloth meets Event Design! The creative event tablecloths by patide turn tables into effective messengers within an event's design. They can be printed with a logo, promotional message or event visuals. Each table is transformed into something that is inviting and eye-catching.

www.patide.de

Stuttgarter Hof was already one of Berlin's preferred addresses for international visitors during the imperial period. Located in the immediate vicinity of Potsdamer Platz in the heart of the metropolis of Berlin, our traditional hotel is an ideal city hotel for both private and business guests. The harmonious atmosphere of our hotel areas exudes a certain lightness that makes the bustle of the city fade away.

Potsdamer Platz, the Brandenburg Gate, the Reichstag, Friedrichstrasse and various federal ministries are all within walking distance. You can reach the Kurfürstendamm, the main railway station and Alexanderplatz in just a few minutes by taxi or public transport.

www.relexa-hotel-berlin.de

In 1872, the foundation stone of the Radeberger Export Brewery was laid, since which time beer has been continually brewed there according to the Pilsen brewing technique. Since 1906, in fact, exclusively – and always with the goal of being the best of its time. In Radeberg, this became the guiding principle for future generations.

Today the Radeberger Export Brewery is one of the most modern breweries in Germany and Radeberger Pilsner has firmly established itself as one of the Top Five German premium beers. Moreover, the brand is famous throughout Germany as a committed promoter of culture – the most prominent example being the close cooperation with the Semper Opera House in Dresden. Whether in the communication, the visual identity, the cultural commitments or the numerous partnerships entered into, Radeberger Pilsner has thus authentically pursued – to this day and in all aspects – its 145-year-old requirement of always being the best of its time.

www.radeberger.de

 

Since 1856 the famous and successful Rotkäppchen Sektkellerei is located at the heart of Germany in the romantic wine-grower town Freyburg (Unstrut). The high level of sparkling wine production is cultivated there for generations. The traditional product range of the brand is composed of Flaschengärung, Alkoholfrei, Qualitätswein and Fruchtsecco. Of course they all provide the unmistakable brand sign, the red cap. You can follow us on our Facebook page at facebook.com/rotkaeppchen and on Instagram at @rotkaeppchensekt

www.rotkaeppchen-mumm.de

Berlin‘s biggest cinema group unites twelve individual movie theatres and an open air cinema, attracting 1.2 million visitors each year. For 40 years, Yorck Kinogruppe has been of the exhibitors’ main generators of new input while giving broad audiences access to high quality films. It is being rewarded for its focus on European cinema, original versions, documentaries and screenings for schools on a yearly basis.

www.yorck.de


Media Partners

PUBLIC MARKETING is a monthly business magazine for the public sector in Germany. Its editors report on marketing concepts and strategies as well as communication and brand management of cities, regions, universities, associations, museums and theatres etc.

www.publicmarketing.eu

 

 

 

 

The independent information service for managers in the theater, concert and events businesses. Since 1996 TheaterManagement has published background information, trends and practical tips about the live performing arts segment in Germany on a quarterly basis.

www.theatermanagement-aktuell.de

www.facebook.com/groups/theatermanagement

 

    

"Stiftung & Sponsoring" is the leading independent trade magazine for nonprofit management and marketing in the German-speaking world. Published since 1998, it covers the socially important field of charitable activities from the perspective of donors, benefactors, charities, and sponsors. With its wide range of distinctive contributions by experienced experts supplemented by its service section, it provides a practical forum for information and basic and specialized knowledge on the Third Sector. Each edition includes the technical leaflet "Red Pages", which covers specific subjects in the NPO area in particular detail.

www.stiftung-sponsoring.de

 

 

 

    

"Bühnentechnische Rundschau", the trade magazine for event technology, theater architecture and scenography, publishes information on technical innovations, current projects and productions, as well as training opportunities. The BTR is published both in print and as an app.

www.btr-friedrich.de

 

"Das Orchester" is THE specialist magazine for musicians and management. Since 1953 the journal, which is published by the publishing house Schott Music from Mainz, has been addressing topics that concern orchestra musicians: training of musicians and education in music, everyday professional life and musicians' medicine, instrument-making, audience research, cultural funding, marketing and much more. The magazine also contains reports on outstanding music theatre premieres and concerts, competitions and symposiums as well as reviews of new specialist books, scores and CDs. Distributed in 45 countries, the magazine furthermore provides the largest number of job offers throughout the world. The magazine's editorial office is in Mainz, the main editorial office in Berlin.

www.dasorchester.de

 

   

"tanz" covers new trends in ballet, dance theater and performance. It connects practice with theory and presents the most exciting personalities on the stage in detail. "tanz" is published both in print and as an app.

www.kultiversum.de/Tanz-tanz

 

    

"Opernwelt" provides cogent and informative reviews of opera productions on all continents, giving you a glimpse into the backstage world, interviewing the makers and pursuing cultural policy. "Opernwelt" is published both in print and as an app.

www.kultiversum.de/opernwelt

 

"Theater heute" provides engaging and stimulating reporting written by distinguished authors of the most important theater productions in German-speaking countries and in the theater capitals of the world. "Theater heute" is published both in print and as an app.

www.kultiversum.de/theaterheute

 

K.WEST cultivates close liaisons with theater and art, opera and dance, film, architecture, literature, cultural history, design, and music. K.WEST is the guide for anyone who wants to find their way in the cultural landscape of North Rhine Westphalia.

www.kulturwest.de

 

Museums, archives, and libraries share common objectives. These include collecting, preserving, documenting, making accessible, and presenting.

The industry and various services offer products, expertise, and staff that support cultural institutions in fulfilling their tasks. The magazine
KulturBetrieb brings suppliers and customers together. It is the only magazine in the German-speaking world that comprehensively covers the human, technical and administrative aspects of archives, libraries and museums.
Frequency: 4 times per year; Circulation: 2,500 copies

www.kulturbetrieb-magazin.de

 

The classics are now! Stars like Anna Netrebko are enthusiastic about classical music. Opera and concerts celebrate the Renaissance. crescendo is Germany's most exciting magazine for classical music and its way of life. With about a quarter of a million readers, it is one of the most important cultural magazines in Germany.

www.crescendo.de

 

KM Kulturmanagement Network GmbH operates with Internet-based business information services that are focused on cultural management and career platforms for professionals and managers in the German-speaking and international cultural scene.

www.kulturmanagement.net

 

Kulturpolitische Gesellschaft is a nationwide cultural policy association of interested and engaged individuals that is committed to representing the views and experiences of its 1,500 members from the different fields of cultural and cultural-political practice in the industry discourse. It pioneers ideas and concepts for a cultural policy of the future and is committed to cultivating responsible public cultural policy, cultural diversity and artistic freedom as the foundations of a democratic, intercultural society.

www.kupoge.de

 

    

Das ARTE Magazin ist die monatliche Programmzeitschrift des ARTE magazine is the monthly program guide of the European culture channel ARTE. It provides informative background reports, features, interviews and details about ARTE TV programs. Its authors are renowned journalists and writers. An integral part of the magazine is ARTE's complete monthly program with its special emphasis on highlights and theme nights. The use of augmented reality gives the printed magazine new and modern dynamics.

www.arte.tv/artemagazin.de

 

Deutsche Welle (DW) is Germany's international broadcaster. DW stands for in-depth, reliable information in 30 languages. DW provides a comprehensive picture of Germany in the European context through television, radio, and websites. Euromaxx is DW's cultural and lifestyle magazine. The TV magazine offers its international clientele an interesting insight into European culture and lifestyle. Euromaxx is presented six days a week in English, German, Spanish and Arabic.

www.dw.com/euromaxx

 

  

The one call it the „New Yorker of the East“, the other a monthly grab bag: DAS MAGAZIN, founded in 1924, ist constantly reinventing itself and has been successful for decades with its unusual mixture of journalism and literature. On this page you will find a short timeline of the long history. In a further overview will be presented interesting actors who crossed the paths of the MAGAZIN.

www.dasmagazin.de

 

   

Der Tagesspiegel provides daily background and analysis of politics, economy, culture, and Berlin. The newspaper's readers find its thorough research, independent reporting, and critical commentary compelling. For 70 years Tagesspiegel has remained true to its motto "Rerum cognoscere causas," which means "getting to the bottom of things." As the leading newspaper of the capital, Tagesspiegel is one of the most quoted newspapers in Germany. The KulturInvestKongress once again represents a perfect synergy for cultural commitment.

www.tagesspiegel.de

 

   

With a weekly magazine, daily newsletter and website, the magazine new business is directed at decision makers in marketing, advertising and media. It is one of the most important information platforms for the communications industry in Germany.

www.newbusinessverlag.de

 

   

WELTKUNST publishes lavishly illustrated articles about art history from antiquity to the present. The art magazine, which is published by the ZEIT publishing house, provides reporting from the world of museums, the most important trade fairs and auctions as well as news from the contemporary scene.

www.weltkunst.de

 

    

"Fundraiser" is the bimonthly magazine in Germany, Austria and Switzerland dedicated to social marketing, donations, and foundations. The editors focus on know-how, ideas and experiences for and by non-profit organizations.

www.fundraiser-magazin.de

 

    

INTHEGA (Association of Interests of the Cities with Guest Performances of Theatres e.V.) represents about 400 local municipalities in German-speaking countries with about twelve million inhabitants, who would not have direct access to the performing arts without the guest performances staged in their theatres. INTHEGA pursues the goal of supporting the organizers and providers of guest performances in their work, thus enabling sophisticated and appealing cultural events of high quality. The association attaches great value to a large variety of services with bi-annual events ("INTHEGA-Jahrestagung" in spring and "INTHEGA-Theatermarkt" in autumn), regular publications (INTHEGA Kultur- and Spielplan-Journal) and a database which gives an overview of all organizers, providers and productions in the guest performance sector.

www.inthega.de

 

   

HORIZONT is the industry newspaper for marketing, advertising and media. Its subjects cover the full spectrum of modern marketing communication: from marketing concepts to the companies, trends and tendencies in agency business to developments in classical and non-classical media to the setting of agendas in the area of interactive media. As trade paper for the entire marketing community, HORIZONT reports weekly on all aspects of marketing communications.

www.horizont.net


Official Print Partner

                 

For the last 15 years LASERLINE has provided fast printing services in Berlin. Whether it's business cards, brochures or posters – you can rely on our Berlin print shop offering thousands of product ideas and highly modern machinery for quality, service and environmental protection from a single source. We have already served 100,000 customers worldwide. LASERLINE - We print it! – You love it!

www.laser-line.de

      Main Supporter
      Premium Partner